This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk where each week we interview one of the movers and shakers of the adult industry and we give you a tip on buying and selling websites. This week we'll be speaking with Tsukuru Fors of Tosai Productions. I'll be in Cali, Columbia for the LAL Expo April 27th through the 29th I hope to see many of you there If you'd like to sit down and discuss business contact me at adultsitebroker.com We're proud to announce our latest project TheWarOnPorn.com You'll find articles on age verification laws and other attacks on our industry. It's to raise awareness of our industry's plight in the war on porn. You'll find all that and more at thewaronporn.com. Now time for our properties for sale at AdultSite Broker. We have a buyer who's looking for OnlyFans agencies, chatting companies, and OnlyFans traffic sites. He owns one of the top OnlyFans agencies in the world and many of the types of companies listed above. They have a large budget to acquire multiple properties. We have a premium AI companion platform focused on emotional realism and deep memory. Users interact with lifelike companions that remember every detail and respond with real emotion. They've just added advanced video capabilities. We're offering a growing free porn gaming site with adult sex games. The site is owned by one of the top entrepreneurs in our industry. We have a network of BDSM subreddits that has over 1.49 million users, over 3.8 million posts, and almost 45,000 comments. We have a buyer who's looking for dating and lifestyle sites in Europe. They'll also consider other geos. They currently operate some very successful sites. There's a unique platform that bridges the gap between mainstream social link services like Linktree and adult content creators on platforms like OnlyFans. They combine a bio link with the ability to sell virtual gifts. And there's a highly active, organically grown Reddit community centered around the stocking and foot fetish niches. It's one of the leading spaces for adult fetish content on Reddit. For more information on any of these listings, go to our listings page or contact us at adultsitebroker.com. Now time for this week's interview. My guest today on Adult Site Broker Talk is Tsukuru Forz of Tosai Productions. Tsukuru, thanks for being with us on Adult Site Broker Talk. Yeah, thank you so much for having me. It's a pleasure. Tsukuru is the lead consultant at Tosai Productions. They're a collective of industry experts. While most consultants can only provide the roadmap to market entry, Tosai is also able to offer services that help their clients in the execution of that entry, which may include marketing, targeting regions, identifying and negotiating deals with strategic partners, seeking investors, providing customer support and target regions and local languages, service and product localization, and PR support. Sugaru has 25 years of business strategy consulting under her belt. She consulted in other industries previously and now almost exclusively focuses on the adult industry. The Japanese and other markets such as Korea and Taiwan are extremely unique and have a lot of barriers to entry, which is very difficult for non-Japanese or Asian companies to overcome. So, Sugaru, tell me a little bit more about what you do exactly. Yeah, so thank you so much for the introduction. You kind of said it all, but... Oh, say it again. Yeah, I know. I'll do that. Totally. Yeah, in my own way. So Tosai Productions is a actually U.S.-based business strategy consulting firm. We are based in L.A. Well, there you go. Yeah, see, so our founder and myself are both from Japan. I'm originally, you know, I was born and raised in Japan. Where? Oh, I was born in Nagasaki. Oh, very nice. Yep, yep. And, you know, when I was 19, I came to the States and, you know, been here ever since. Anyway, so we are based in California. And because our founder is, you know, he spent many, many years in the Japanese adult industry. So, you know, he gained a lot of connections in Japan. So when he sold his scouting business in Japan, he moved to the States, you know, with the vision of globalizing the adult industry in Japan. So, you know, that's kind of our genesis, you know, genesis of our firm. We do focus on what we call market entry strategy consulting. You know, as you described in the introduction, we help Japanese and other Asian companies and individuals, globalize their products and services. And also we support non-Asian companies and other Japanese or, you know, other Asian markets. So, you know, we do everything from providing market intelligence, you know, market research. If clients need something like focus groups, like we do that, but not only like market intelligence and like strategy planning. And also, you know, sometimes we do provide things like project management. That's kind of, you know, that's not that different from traditional consulting firm. But, you know, as you described in the introduction, our really like strength comes from the fact that we can provide operational services, which often, you know, a business strategy consulting firm cannot do because, you know, providing operational services requires a lot more different skill sets or capabilities and boots on the ground, so to speak. So we have all of that because our firm, again, as you said, it's a collective of experts. So we have marketing experts. We have experts in finance. We have people like myself who is well-versed in strategy building and execution. And we do have networks, you know, like partner networks in Japan, Taiwan, Korea. Like, let's say like clients need to provide customer support in Japanese, the local language. We can set it up for them and we can operationalize for them. That's nice. That takes it another step for sure. So tell me about your background. So you came here or there actually, because I'm in Thailand. I think here went about the States. But anyway, you came to the States when you were 19. Tell us about your background. I understand you did other types of consulting. What types? Yeah. So I spent 21 years of my life, you know, like consulting, like for lack of a better word, like mainstream traditional industries, right? So my role in the previous company was primarily research and also report writing. I was a report writer for many, many years. So I spent studying, researching about winning strategies in any given market. I guess my portfolio looks like everything from e-commerce, overall internet businesses, hospitality, publishing, entertainment. I don't know. You name it. Almost any industry. I name it. You've done it. Yeah, yeah, yeah, yeah. Except for, I don't know, defense, I guess. So that's really what I've done. I've studied primarily the U.S. companies who are market leaders. We figure out what the winning strategy is. And my clients were primarily Japanese corporations, so I would teach them about these strategies and help them adopt these strategies to the local market, which is Japan. Yeah, that's what I did for 21 years. Oh, wow. Okay. So give me the perfect description of a Tosai client. That is an interesting question because Tosai doesn't really have a typical client because we work with almost everyone. That is to say, you know, we work with platforms like a campsite, tube sites, you know, pay sites. So platforms and also studios. We work with performers and creators. We work with technology providers, service providers. that provide solutions to adult industry players and so on and so forth. The only requirement that we have to our clients is that they are serious about cultivating a new market and are willing to do what it takes. But that's all we ask. So we work with any client. The size really doesn't matter from big to small. They can be corporations. They can be individuals. Interesting. Interesting. So what should companies pay attention to for a market entry project to be a success? Give me the three most critical things. Right, right. Okay. I actually put a lot of thoughts into this. And, you know, because first, I was kind of thinking like, okay, so how should I approach this question? Because I could just speak to like, specifically to the adult industry. However, I kind of decided, okay, I will actually speak on this from a perspective of not only adult industry, but really any business. Because to me, even though the adult industry and market has uniqueness about them, of course, but business is a business. So three things. I'm cheating a little bit here because I packed a lot of things in these three parts. Anyway, the first thing I think the companies should pay attention to is what I call explicit rules of the local market. So that means, you know, like local laws and regulations. It's kind of no brainer. You know, nobody wants to do anything illegal, right? Because you don't want to get into trouble with the authorities. And nobody looks that good in an orange jumpsuit. Let's face it. Right. Exactly. And, you know, if you are, you know, criminalized and prevented from doing business, explicit rules, local laws and regulations. So secondly, number two is what I call implicit or unspoken rules. So that includes, you know, like things like local taste and needs, which should be explored for both the buy side and the sell side of the market. So in order to sell, you are procuring goods, regardless of whether they be physical or digital. So you may want to ask questions like, how do you procure goods in the local market? How do the vendors, quote unquote, supply in the local market? How do they like to get paid? What about the consumers? How do they like to consume? How do they like to pay for the goods? Exactly. That's so important. Right, right. And also, a critical part of these implicit or unspoken rules is about the industry rules. That's very important, too. So, for instance, in Japan, when foreign players try to break into the market, they are often called the black ship. You know, ship as in like a boat, right? Black ship. Which is a reference to the American trading ship, you know, arriving in Japan in 1853. to open up the country for trades, right? Because Japan was a closed country. They didn't trade with foreign countries for a very long time, like about 400 years. So the black ship is big and scary. And there is an element of threat and force in that language, right? So you could forcibly cultivate the market if you are big and powerful. However, we always advise our clients to play well with others, so to speak. Well, you have to do that in Japan, because as much as we'd like to think that that isn't the case, I happen to know from having a friend who lived there that anti-gaijin or anti-foreigner sentiment is definitely high, correct? Yep. Especially nowadays, yeah. Oh, well, yeah, look who's in the White House, right? Oh, well, I mean, and also, I mean, you know, again, this is no brain either, but like historically speaking, Japanese and also like other Asian markets, you know, the industries are, you know, quite xenophobic. You know, they don't really want foreign players to come in. So, you know, historically speaking, like if you look at any given industry in Japan, they've done everything to prevent from like foreign players to enter the market. There's a lot of protectionism all over the world now, including the U.S., unfortunately. Exactly. Exactly. And in my opinion, it's really bad for the industry. And, you know, I can say, especially, I'm going to speak to this, I think, later, but, you know, especially in the adult industry. So, anyway, so, yeah, building rapport with industry peers, you know, goes a long way. Sure. And you guys can certainly help facilitate that because you're insiders. Exactly. Exactly. So, first thing actually is in alignment with what I just spoke about, partnerships. So I think, you know, for companies who want to enter the market, like new market, I think it's very important for them to analyze the ecosystem of the market. What are you bringing to the table? You know, your competitive differentiation is very, very important. Sometimes, you know, overseas players want to enter a new market because they think they're going to be successful because they are new. New is not necessarily good. You need to have something that sets you apart, right? So that being said, you don't have to be good at everything. You know, what you are not good at or what you are lacking, you can supplement by teaming up with others. So in that sense, your competitors, you know, quote unquote, could be allies, actually. So I think it's important for you to, again, look at the market as an ecosystem and strategize where you fit in or create a space for you to fit in. Right. So what are the common mistakes that companies tend to make with market entry? Okay. So I'm just laughing because I have a lot of horror stories. The obvious one. So going into the market with a mentality that you have done it before and you can do it again in exactly the same way. Japan's very different. I know. I know. And you know, because you've lived in Thailand for a very long time. I've been to Japan too and I have a friend who lived there for a long time. So I do know because I know a lot about the inside. Right, right, right. So again, it sounds like a no-brainer, but I've seen this time and again. And not just in the adult industry. And it happens actually so often in mainstream industries as well. And you know, like I actually do understand that no one wants to reinvent the wheel. And also, it's important to be cost-conscious and cost-efficient. But, you know, however, I think it is also important to enter the market willing to learn new rules and adopt new playbooks if necessary. For example, you know, we often suggest our clients create a new platform specifically for a local market that they are entering. So in this case, when we say a platform, most often we are referring to a technology platform. Many hesitate because creating a new platform, of course, requires a certain level of investment. Yes, it's expensive, sure. Right, right. But if you think about it, though, creating a new platform for a new market is actually not that uncommon. Actually, a very easy example is, let's say, if you look at companies like McDonald's or Costco or many other brick-and-mortar retail-based companies, you can actually know what I mean very easily. So if you look at McDonald's, like if you go to McDonald's in Japan, for instance, they have a very different menu. And people at the store behave very differently from they do in the States because there are such things as local tastes and the different expectation for, you know, the level of service. So a lot of actually company, a lot of companies actually, when they enter a new market, they often go through a process of platform reinvention. But anyway, unfortunately, like many companies, many executives, they make a mistake of thinking that, oh, we will just enter this, you know, enter the market. And we'll do it the way we've always done it. Exactly. Yeah. Which is a mistake. Sure. What's unique about TOSAI services? So you said this, actually. You gave us a very good introduction. But I mean, yeah, again, so Tosai, the greatest distinction that we have is the fact that we can, you know, provide operational services. We are a full-service market entry consulting firm. We don't just leave you with knowledge, information, and, you know, blueprint. I know some clients may be okay with that. You know, they can do it all themselves. But if you require more assistance, we can provide that for you. We can pretty much do it all. Like, let's say, you know, we get this request a lot. Like, for instance, if you're a platform, you need user traffic. So, you know, if you need Japanese traffic, we can make an introduction. Like, let's say, like, Japanese DSP, for instance. In that sense, if we can do a potential partner search and we can negotiate on behalf of you, so things like that. And also, as I said, if you need customer support in a local language, we can set it up for you as well. If you need to cultivate, you know, create a performance relationship, a performer relationships or, you know, agency studio relationships, we can do that because we have a booth on the ground. Sure. You got all those contacts. So what's the most challenging thing about market entry in Japan? And how do you guys overcome it? In terms of the adult industry, Japan's censorship laws are something very tricky and very difficult to understand for overseas players. You know, it's just really not intuitive to understand. You know, I found that out when I was in Tokyo and I picked up a Playboy magazine. Right. Somebody actually brushed that section out with a wire? Wow. I know. What a job. It's baffling, right? It's really baffling. Yeah, so in Japan, it's illegal to have genitals exposed. Any media products, like for consumers to consume, You know, which as you refer to right now, you know, which includes not only the live action porn or adult live streaming, but also things like manga and anime. Yeah, it's so baffling for like, you know, non-Japanese people to look at like, you know, like erotic manga, you know, for instance, and like see lines over penis, right? So if you're an overseas player who are procuring and producing content outside of Japan, you may feel that you have no problem showing uncensored content to Japanese consumers. Yeah, that's a problem. I know, I know. But many people make that mistake because they think that, okay, we are producing outside of Japan, so why can't we? So the tricky part is unless you have a physical office in Japan, it is not very likely for the Japanese authorities to come after you. But for providing, you know, uncessant content to Japanese consumers, you are automatically considered illegal, like as you said, right? So if you allow content creators and the models to display, sell, or broadcast uncessant content, you are putting these creators and models at risk. So adhering to the Japanese laws is important, not only because you don't want to get yourself into trouble with the Japanese authorities, but also it may alienate or antagonize the Japanese industry players. Not a good thing, especially considering who some of the owners are. But we won't go there. So what makes the Asian market so fascinating right now? Oh, yeah, yeah. So, yeah, thank you so much for that question. So Japan, I'm going to start with Japan. Japan is, as you know, a very mature market with a very big market. And the industry is changing right now so much. You know, it's a historic moment for the adult industry in Japan because the market is actually like being forced to change in order to survive. OK, yeah. So let me explain. So in Japan, to this day, it has been very rare for studios to have their own pay sites, right? I'm just stating this as an example. So, and I'm going to mention names here. So, FANZA, F-A-N-Z-A, FANZA is a dominant marketplace who has a monopolistic hold on the market. They charge something like 70%. I mean, they take 70% of the sales that are made on their platform. And the rest, the 30% is being shared, you know, this meager 30% is being shared by the production or creator side of the business, right? That's the opposite of like OnlyFans. Right, right. Yeah, I'm glad you mentioned that because I was going to say, so with the rise of fansites like Fantia and MyFans, which is an equivalent of OnlyFans or, you know, platforms like Fansly in the States, the balance of power in the market is gradually shifting right now. We believe that there are huge opportunities for overseas players to open up the Japanese market or to invest in the Japanese market or to partner with the local players to reinvent the Japanese market because it's so needed right now. How much of a market is there, by the way, for instance, on these creator sites for white women and men for Japanese consumers? Is that a big market? Okay, good question, right? I know. So I will be honest in saying, you know, Japanese men tend to prefer, you know, Asian women or Japanese women. That being said, there's always a niche, right? I mean, there are people, you know, who prefer other racial groups, like, you know, white performers, Latino, you know, Latino, Latina performers. So there's a market for that too. And also, I think historically speaking, there has been a huge hurdle, you know, for a huge barrier of entry for foreign players or foreign performers. And censorship laws that we spoke of has a lot to do with that. But that's changing as well. I think it's about time for a platform or platforms to emerge in the Japanese market that make it easier for foreign players to enter and appeal to the Japanese users. So that's happening as well. That's good. Yeah, yeah. It's a good thing, you know, for all around. And there's Taiwan, you know, speaking of different markets. So Taiwan is a very, very interesting market as well, because porn was illegal in Taiwan till, you know, very recently. But since it's been legalized, the industry has been flourishing. There are many studios, local adult cam platforms, cam models. You know, there are two competing consumer shows where we highly recommend, you know, adult companies in the West go and check things out because it's fascinating. I may do that. We should talk about that definitely afterwards. Yes. Yeah, you should. And Korea is an interesting market as well with tons of contradictions and beautiful models. Oh, my God. Yes. God, they are gorgeous. Yeah. The Korean people are beautiful. There's no two ways about it. I've always thought Korean women were stunning. Cessorship laws in Korea are very strict. Actually, yeah, actually more strict than in Japan. Yeah, so that's why I say contradictions. So do they pixelate too? They do. Ah, geez, really? And also, you almost cannot show anything suggestive. Really? Well, that's not much of an adult market then, is it? Well, the thing is, though, there are platforms emerging. They are producing really high-quality content. And speaking of contradictions, there is a huge backlash against porn from time to time. To such an extent that, you know, I think last year, a consumer show was shut down days before its opening because there was a huge protest, you know, by the women's rights activists. Oh, yes. But I mean, as I was saying, like on the flip side, there are porn studios that are producing very, very high quality content. And they actually totally stole the show when they exhibited in the consumer shows in Taiwan earlier this year. So, you know, it's a very exciting market as well. So Asia, you know, Asian Pacific adult entertainment market is more than 23% of the global adult entertainment market. Jeez. Yeah, yeah. It's a huge industry and market. It's amazing. What are the most exciting projects you guys are working on now? Well, let me tell you. So, you know, there are adult consumer shows in Asia. You know, as I mentioned in Taiwan, there are, you know, big shows. And like there are product-oriented adult shows like, you know, in Hong Kong. Yes. I know the promoter. I know the promoter. Yeah. Anyway. Right. But no adult industry business conferences in Asia yet. Yes, I know. I almost did one once. Oh, yeah, yeah. It's very smart of you because, yeah, that's what we are excited about. We are working on producing adult industry business conferences in Asia. Really? Wow. Let me know about that. I'm in. Sounds good. I know. I was going to say, so what we are actively working on right now is what we are tentatively calling the Kuzoku Kong. Let's see, F-U-Z-O-K-U, Kong. So the word Fuzoku literally means morals or manners in Japanese, but it is a euphemism for sex industry. The sex industry in Japan is a highly regulated industry, and for that reason, it is big, vibrant, and has been known for its creativity. So in Japan, sex trade involving penetrative sex, You know, penetrative intercourse is considered illegal, but almost everything else is legal. The size of the fuzoku industry in Japan is 30 to 45 billion US dollars annually. Wow. Yeah, it's huge. So we are working on hosting a conference in Tokyo where industry peers all over the world can learn from each other and exchange ideas. And also like industry people, you know, from outside of Japan get the taste of like what the food industry is like in Japan. I can't wait. You got to let me know about that one. So if you were to pick one thing you'd like to see change in the Japanese adult market, what would it be? Okay, I would like to see the working conditions for adult female performance improve. And adult performance in general are fairly compensated for what they do. As soon as I began working as an adult industry consultant, I had an opportunity to learn the unfair conditions that many adult performers in Japan work under. The performers only get about 2% to 3% of the sales, you know, the revenue of the work that they are in producing. They're on a percentage as opposed to getting paid for a scene? No, actually, okay. So they get paid, you know, for the scenes, but I'm just calculating, you know, like overall revenue. I think that's probably pretty standard, although not really knowing what scenes make, you'd have a better idea than I would. But it's certainly not like being a creator and producing your own content and getting the lion's share of it. That's true. That's true. Do I think performers should be compensated more for the scene? Sure. Absolutely. Because it's very hard work. And also, it's not only about money. So the industry, how the industry is structured is like in many cases, like projects that performers can do and their income are controlled by the agency that they belong to. So like if you belong to an agency and oftentimes like you kind of have to in Japan, you know, like they decide what projects that you can do. You cannot work outside of the contract that you have with the agency. Agencies do not give you work. you are essentially like starving, you know, because your hands are tied, you know, because you can't take other projects outside of the agency work. And that's why like a lot of female, especially female performers, they run into like financial problems and also like, you know, they work under a lot of stress. So let me ask you a question, though. Don't they have the ability to, for instance, go on OnlyFans or go on the Japanese equivalent of that? That's an issue too, because yes, some do, because as I said, the industry is changing. So some do, but some agencies, you know, do not like their performance to sell their work, you know, through fan sites like that. Especially if you work for like professionally produced porn productions. So in Japan, there's a huge distinction between the professionally produced porn productions and what we call amateur performers. As I was saying, many female performers in the industry suffer from sometimes mental health issues. And some choose to take their own life as a result in extreme cases. It sounds like they need something like pineapple support there. Exactly. That's what I was going to talk about. You should talk to Leia about having a Japan outlet. I think that would probably go over big. Yeah, actually, we have. Right now, there are, like, you know, the global efforts being made to establish something like pineapple support or, you know, cupcake girls, things like that, because it's so needed, because they face such stigma, you know, because they, when they go to, when they seek mental health support in Japan, you know, if they disclose the fact that they work in the adult industry, they may get shamed. Well, and that's not unusual. That happens in America, too. So there's definitely a need for mental health support everywhere. Let's face it, and let's just hope it happens. So let's turn the page and talk a little bit about investment opportunities in the Asian adult market. Yes. Since you do like margin acquisitions, I'm sure you're very interested in this. So there are a lot of investment opportunities in Japan right now, and many are seeking overseas investors. In terms of like life cycles and sectors, they come in all different shapes and sizes. Some are brand new startups, you know, precede early stage investments. Others are mature businesses that are trying to sell. You know who to talk to. Exactly. Great. So there are online-based businesses and offline businesses. You know, I talked about Fuzoku Con that we are trying to do, right? As a part of the conference, we plan to do a pitch event as well, where, you know, potential investors and buyers can meet with the, you know, sellers and entrepreneurs. In terms of like Fuzoku, you know, offline businesses, it is actually very difficult, if not impossible, for new entrants to start a new offline businesses. So it's actually a good way to enter the market to invest or either invest or acquire, you know, existing businesses. And many of them actively seek overseas investors who are industry peers because they want real partnerships in cultivating the market. Yeah, I would think if somebody wanted to get into the Japanese market, that would be a great way to enter it in investing in a Japanese firm. Yeah, exactly. Exactly. And also, you know, like many Japanese businesses are right now seeking what we call inbound opportunities, meaning attracting visitors from overseas to spend money at their business establishments. So they are seeking, you know, they are looking for partners to make that happen. So that's why like they are, you know, aggressively and very actively looking for overseas investors and buyers. Interesting. Okay. Well, I'm seeing more and more investment firms contact me and have interest in the adult industry. In fact, I just had one yesterday from Hong Kong. And, you know, it's interesting because investors worldwide are getting more and more interested in the adult industry. And I certainly have those sources. So people can certainly reach out and certain you and I can certainly get together on some of this stuff that would certainly make some money together. Yeah, I'm seriously excited about, you know, potentially doing business with you in your business together. Yes, indeed. Indeed. So tell me about a company or business you've come across recently that you found intriguing and what makes them interesting to you. Okay, so this is actually like entirely very personal. You know, at the test brag, I met folks at erikalas.com out of Spain. And it seriously is my latest obsession, right? I think the site is really so exquisite. No, she does amazing work. She does amazing work. Yeah, their content is so sensual, erotic, and really luscious. Unfortunately, though, like when you say feminist porn, I think it may come with not so flattering connotations for some, or it may not communicate exactly what it is. Well, I don't think it's a real good handle, to be honest with you. I wouldn't necessarily use that handle because the term feminist isn't always the most positive for men. Yeah. And, you know, especially for the adult industry, like as I mentioned, you know, like places like Korea, kind of like antagonistic or they have like antagonistic relationships. So anyway, I was trying to explain, you know, the side to industry folks in Japan recently. And when I said feminist porn, at first, like they were really puzzled. You know, they were like, what is it? You know, they did not get it at all. But after a while, I guess it rang a bell in the person's head that I was talking to. And she said, oh, you mean porn made for women. Exactly. Female-oriented porn, I think, is a much better handle than feminist porn. And I think Erica and some of the others who do this, Angie Roundtree and others who do that type of porn, should definitely think about that. It might go over better in the States, but internationally it might not. Yeah. So, you know, this person who is Japanese, she even actually showed me a Japanese porn site with the same concept. Right. So I was like, yeah. That must be extremely sensuous, being a lover of Asian women myself. Right, right, right. Exactly. So, yeah, granted, I mean, porn is erotic or sexy or sensual is very personal. You know, people of different tastes, not all femme-identified people are turned off by the traditional or mainstream porn, but some are. So, like, you know, sites like Erika Luss can speak to people, to these people and more. I think that people who consume traditional mainstream porn also find content on erikakaluss.com hot and sensual too. Oh, yeah. How can you not? Right. The funny thing was, though, the other day I ran into this British lady traveling to L.A. Or, you know, I met her in L.A. She was spending some time in L.A. as a, I think, wedding, you know, celebrating the wedding anniversary with her husband. So and somehow like we got into talking our jobs. And, you know, she asked me if there is any porn site that I can recommend. So I recommended Erica Lask to her. And she was really intrigued and excited because she said, you know, she's always looking for something that's more story oriented. It shouldn't all be the pizza man shows up. The gal goes down on him and she gets a facial. Yeah, yeah, right. Exactly. So, yeah, I hope she checked it out that night. And hopefully, you know, it made her night with her husband a bit spicier than usual. Well, here's hoping. Sukaru, I'd like to thank you for being with us today on Adult Site Broker Talk, and I hope we'll get a chance to do this again soon. Yeah. Thank you so much, Bruce. It has been fun, a lot of fun for me. Thank you so much. Thank you. My broker tip today is part five of how to buy a site. Last week, we talked about how to determine the value of a site, how to negotiate the sale, and how to get to the point of drawing up an agreement. So now you're talking to your attorney, and you're having them draft an agreement. What should be in it? Well, your attorney should guide you through the legal side, but here are some considerations to keep in mind from a buying standpoint. What's the date you'd like to close? Make sure you know you'll have the money to either pay the deposit or the entire amount of the purchase by that date. I've had buyers who aren't ready, and that just causes issues. Make sure that all of the assets you're purchasing are in that agreement, such as every domain included in the sale, processing and payment accounts, relationships with vendors, all records including 2257 data, software to run the sites, and any other assets such as source code for the sites. Of course, it should spell out any payment schedule if there is one. Who's responsible for closing costs, such as paying for escrow? And there are always terms that are unique to yours and the seller's situation. This assumes you're the party responsible for drawing up the agreement. If the seller is drawing up the agreement, then it's important that you express all of this to your attorney so they can check the seller's agreement and see if any changes are necessary. We'll talk about this subject more next week. And next week, we'll be speaking with Anthony Rivera of LAL Expo. And that's it for this week's Adult Site Broker Talk. I'd once again like to thank my guest, Tsukuru Fors of Tosai Productions. Talk to you again next week on Adult Site Broker Talk. I'm Bruce Friedman.
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