Adult Site Broker Talk Episode 300 With Anthony Rivera of LAL Expo

This is Bruce Friedman of Adult Site Broker, and welcome to Adult Site Broker Talk, where each week we interview one of the movers and shakers of the adult industry, and we give you a tip on buying and selling websites. This week we'll be speaking with Anthony Rivera of LAL Expo. I'll be in Cali, Columbia for the LAL Expo April 27th through the 29th I hope to see many of you there If you'd like to sit down and discuss business contact me at adultsitebroker.com We're proud to announce our latest project thewaronporn.com You'll find articles on age verification laws and other attacks on our industry. It's to raise awareness of our industry's plight in the war on porn. You'll find all that and more at thewaronporn.com. Now time for our properties for sale at AdultSite Broker. We have a buyer who's looking for OnlyFans agencies, chatting companies, and OnlyFans traffic sites. He owns one of the top OnlyFans agencies in the world and many of the types of companies listed above. They have a large budget to acquire multiple properties. We have a premium AI companion platform focused on emotional realism and deep memory. Users interact with lifelike companions that remember every detail and respond with real emotion. They've just added advanced video capabilities. We're offering a growing free porn gaming site with adult sex games. The site is owned by one of the top entrepreneurs in our industry. We have a network of BDSM subreddits that has over 1.49 million users, over 3.8 million posts, and almost 45,000 comments. We have a buyer who's looking for dating and lifestyle sites in Europe. They'll also consider other geos. They currently operate some very successful sites. There's a unique platform that bridges the gap between mainstream social link services like Linktree and adult content creators on platforms like OnlyFans. They combine a bio link with the ability to sell virtual gifts. And there's a highly active, organically grown Reddit community centered around the stocking and foot fetish niches. It's one of the leading spaces for adult fetish content on Reddit. For more information on any of these listings, go to our listings page or contact us at adultsitebroker.com. Now time for this week's interview. My guest today on Adult Site Broker Talk is Anthony Rivera of AJ Studios and the LAL Expo. Anthony, thanks for being back with us on Adult Site Broker Talk. That's four times. You're brave. Hey, Bruce. It's always great to be on the podcast. And, you know, I always enjoy and always happy to share my experience with everyone. It's always fabulous to have you. You're my first guest and you're my 300th guest. So that's just amazing. All right. So let's tell everyone about you. Anthony is the co-founder of AJ Studios, the leading supplier of cam models in Latin America with more than 3,000 models working 365 days a year. Anthony also has the webcam lab. a 24,000 square foot facility with the first outsourcing service center for the adult industry. Anthony is also the founding partner of LAL Expo. Since 2014, LAL Expo has brought together the most important companies in the online adult sector. This year's edition in Cali, Columbia will be from April 27th to April 29th. LAL Expo attracts a diverse global audience, offering unparalleled network opportunities and valuable connections. It gets over 5,000 attendees from more than 40 countries, including yours truly coming back again. After my most interesting experience the first time, but we won't talk about that. Anyway, your most challenging show is the one I showed up to. So we already agreed before the podcast that if he has any problems this time, I'm the jinx and I'm not coming back. So there you go. Hopefully not. Anthony, how was LAL Expo born and what was the initial vision that drove its creation? Yeah. So LAL Expo was born in 2014. It was from a real need and really an opportunity. Like together with my father, we saw that the industry in Columbia needed a safe, professional and transparent space, where it could gain training, visibility and the respect it deserves. So from the beginning, Our vision was to build a meeting point, a platform where models, studios, brands could learn, connect, grow with, you know, the real tools and a structure focused on their well-being. Very good. So how would you describe Lyle Expo's evolution and its impact on the industry over the years? Well, Lyle Expo went from being a small event. Our first edition was around 500 people. And now we became a global benchmark with thousands of attendees from different parts of the world. So we have lead transition from basically from an informal industry when we started the event into the one that is now, which is more professional, organized and conscious. So today we influence the way the industry works, learns and does business, not only in Colombia, but in Latin America in general and in other international markets. Yeah. Did you, I mean, think back to that first show. Could you have dreamed that the show would, you know, grow to where it is today? Not at all. Actually, the first edition, like, we didn't even put it together as a show, like in mine. It was basically like a workshop for like one of our main partners that we worked back then, which was Live Jasmine. And that's how the whole thing came up. The crews from like Jasmine tell me like, we want to go to Columbia. We want to do like a small workshop. And, you know, when I talking to them and I asked them, like, do you want just studios and models that work in Jasmine or do you guys want more attendees? And they're like, no, the more the better. So I'm OK. So I'm going to let you guys do your thing the first day. And I'm going to do a second day with others with other seminars of general interest. Not just about like Jasmine. And that's how it actually started, like the first event. And then it was just with my jazz. I had no sponsorships, anything. And all of a sudden, other companies started contacting me and said, hey, we hear you doing an expo or a trade show. I'm like, well, it's not really a trade show. And they're like, no. It is now. We want to sponsor. I'm like, I don't even have sponsorship packages. But hey, if you guys want to give me money, for sure. And that's how I started. Then the next year, the second edition, it was more like we already had like sponsor packages, like a show floor plan. And it was more like an expo, an actual expo. How many people showed up to the second year? Second year was about double the number, about a thousand attendees. Wow. And it's just snowballed from there, hasn't it? Yeah. What was the first year that it really became a major show? I would say the third year, which was Cartagena, 2016. That year, I would say that was like everybody got a feel like, okay, this is really like a big deal. Because, you know, Cartagena is like a very international destination. It has like a nice vibe. You know, it has the beach, the ocean. And, yeah, we took over basically the whole hotel. We did the show. And yeah, so I think that was like the start, you know, of like, I would say like, you know, like in a larger scale of a expo. And it was the fourth year, the year you did it in the convention center where everything kind of went sideways. Yeah, so we did it in the hotel. We kind of had a little hiccups with the hotel. So the convention center, the city convention center, because the hotel is one of like the partner, you know, like convention centers, partner hotels. So they knew about the event. They're hurt. And they were the ones that invited us. They were like, hey, we heard you guys had some hiccups with the hotel. Why don't you guys come and do the event at the convention center? Like, we have no problems. And that was the year we had the fucking drama with the mayor and all the media and the church and the Christians and the feminists. There were only like 10 protesters there. Yeah. It was crazy. Yeah, I know. 10 old ladies. Oh, my God. That's hilarious. that's still one of the one of the craziest experiences in my life was that show oh my god yeah yeah well that's okay you guys have overcome there's no two ways about it what would you say is lal expo's dna i call it la expo you call it lal expo so i'll call it lal expo you say tomato i say tomato what makes it unique compared to other events in our industry well we've I always say our DNA is professionalism, community, and a global vision. So we don't see LaLex just as an event. We see it as a bridge, a bridge between talent and opportunities, between knowledge and growth, between the local and the international. So that combination, I think, is what set us apart. In addition, the Latin culture, especially Colombian culture, has a positive impact on all international attendees, our worm, friendliness, and above all, the amazing parties we host. I think that makes experience truly unforgettable. Even when the mayor screwed everything up, it still managed to be an incredible experience with the events, the small events we did at the beach, which I thought were fantastic. When we went out to that lunch, oh my God. Yeah, Chris and I were just reminiscing about that the other day at the AW Summit. Quite an event. quite an event. What transformations has LAL Expo generated in the professionalization I can say that, of the industry? Basically we have driven professionalization standards We promoted safe practices and we guided thousands of models and studios toward a structured career and we provided tools for brands to operate more efficiently and responsibly So today the industry, thanks to Alex, has training pathways and more sustainable business models. Thanks to the spaces we have facilitated with Alex. Additionally, given all the situations we had with Cartagena back then, we have opened doors with government entities that once shut us down, now they work alongside with us. So they understand now more what the industry is and they support us so we can continue to go in trouble. We have about eight different government entities that participate in the event. nowadays. That's awesome. And you know, what's interesting is there's been a lot of controversy about the webcam industry in Columbia. Some of your competitors aren't exactly on the up and up, and there have been some pretty shocking articles written about that. I mean, how important to you, because obviously your operation is completely professional, how important is it to you to stress being professional in our industry? Well, it's one of their main goals, but really why we, as I mentioned, why we did the Lexapro, to make the industry and make, you know, in general understand, you know, we need to be more professional as an industry because if not, you know, we're all going to get affected by the bad practices of a few. So we are very strict. Like we, besides the educational part, like we work alongside like police entities and control entities from the government And in any cases that we know, like studios or people that are doing things illegally or doing things the wrong way, we kind of, how do you say it? The word is in English. We basically accuse them and make sure they get in trouble. So we have won a few enemies over the years. You know, if you're doing things right often, you do end up with enemies. I found that out in my industry. I understand about competitors not exactly being on the up and up. So, yeah, so we've always that's why we we try to have a very good communication with entities. We bring them to the event so they can see like how professional, you know, our industry is. And so I think they understand, you know, in general, most of them understand. Like when you hear some negative stuff, it usually is more political, you know, like some politician or some organization trying just to gain some headlines. Well, there's a lot of that happening all over the world and especially in the United States right now with politicians trying to ban porn and politicians trying to put through these crazy age verification laws that are really hamstringing our industry. Yeah. What's the strategic focus for LAL Expo 26 and what innovations or new experiences will you be bringing this edition? Well, we always try to innovate. So every year we're trying to always innovate not only in the educational part, like bringing new speakers. We've been getting not only industry speakers, but we've been involving outside industry speakers. But they have topics that are of value, like entrepreneurship, marketing, AI. So we're doing the same thing next year. We're also planning some immersive experiences in the show where we're going to incorporate more technology and more interactive spaces. And we're also putting more focus on the content creation industry. So generally, you know, let's put the show open for all niches. But, you know, traditionally, our show has been more and more cam focused for the cam industry. But now with all the only fans and all this content creation industry, it's creating a lot of traction. We are dedicating one day for that industry. So we have all the top content creators from Latin America. We're having a lot of experts talking on topics that are related to the content creation industry. Your company is working in the creator space now too, right? A little, yeah. And I'm still really more focused on cams, but we're doing some stuff on the content side as well. Very good. And I should give the standard disclaimer, we're recording this in December. It's going to run in March before the 2026 show. So how does LAL Expo foster the growth of models, studios, brands, and entrepreneurs? Yeah, so we do it basically with continuous training and educational agenda. We're picking back up our national workshops. So besides the main event, we're doing what we call the Lexpo workshops, which are a smaller format, a one day event for 500 attendees. And it's mostly an educational event. So we're picking that back up. Next year, we're doing the four national workshops. We're also picking back up our networking spaces. so we're doing a lexpo vap which is a smaller event which is focused more on social networking we've done three additions it was cura cura saw was the first one then we then um the dominican republic and this year we didn't do it under i didn't do it under lexpo i did it under the webcam lab which we did bahamas so what we're doing next year is we're doing the event back again with the lexpo flag and we're we're actually it's still not official but we're looking at cuba Wow, that sounds exciting. And when's that going to be? That's in August. You might just see me there. You never know. I've been wanting to have an excuse to go to Cuba. So there you go. Just don't tell the American government. Oops. Anyway, so how has LAL Expo influenced the development of the industry in Latin America as well as internationally? Yeah, so I would like to say we have a redefined standard for events in the industry, especially in Latin America. So today, we are a global showcase where Latin America engages with the world, international platforms and companies come to Colombia for one reason, which is this is where the talent is built and the real business happens. So especially in camps and content, we're like a huge hub. Okay. You know, by the way, going back to the previous information that you were giving, where are those events going to be this year as far as the workshops go? Yeah, so the workshops, we're doing the national ones, but I mean national ones are Colombians. So they're going to happen in four Colombian cities, which would be Bogota, Medellin, Pereira, and Bucaramanga. The ones that we did for two years were the Latin American workshops, which we were doing Brazil, Argentina, Mexico. We did those for two years. But what we found, I mean, to be honest, what we found in those countries is CAMs is not as strong as Colombia. There is industry, but it's mostly independent models. There's not many studios and there's not like an organized industry. What we found there, there's a stronger presence of content creators than CAM models. And, you know, and still, like, as I mentioned, like now I'm focusing more on content creation, but still like my 70% of my sponsors are camp companies. So that's what we did it two years. It worked well. Like we had like an average 300 attendees. But I just, you know, I just didn't see it growing a lot in the future. So that's why we stopped doing those. But we're going to pick up the ones in Columbia. Talk a little bit about the camp industry on where it's been and where it is today. there have been a lot of things going on there have been a lot of challenges i mean where do you see it being in 2026 well so the main trend which it's not specifically like a short term trend but which where it's going it's the models are becoming more and more independent so the studio figure it's losing importance at least the traditional studio figure which was like uh the main value studio was bringing in was the infrastructure you know having like a nice location with nice rooms and computers that's not as important now because the models every time models are becoming more independent it's easier for them to work directly with the platforms they can come from their own their own apartments what a lot of them doing now is like they will like team up like three girls and they will just between the three of them get a place and then they just go ahead and do it independently so that's something where studios need to basically evolve and they have to figure like other ways to add values to models not not anymore just giving a you know infrastructure brick and mortar studio so that's uh where i think a lot of studios are are losing power and are losing you know uh the way it's uh they they're not taking that step where to innovate uh you know more on the service side more in the in the knowledge side like like offer like really good broadcast assistants or really good well-structured trainings. Because still, even if a model is independent, she's always going to run into issues. She's always going to want some help. So studios are still going to be around. It's just going to change. It's going to evolve to a different way of operating. And how specifically is AJ Studios responding to that? What specifically are you doing for your models? Yeah, so we're, I mean, from four or five years ago, like we already kind of noticed the trend. So we started facilitating models to transition from the studio to working from their house, but still be affiliated to our company, you know, have be affiliated to us and have all the support, have all the payment solution and everything we offer. So we have currently like AG Studios, like from back in the days where our biggest strength was the studios, the actual, as I mentioned, brilliant and more studios. from like 10 studios that we had in the past. Now we have three studios. Still, like our last studio, it's a five-floor building with a rooftop pool, like really nice studio. But our biggest focus now, it's what we call satellite models, which are the models that work from home. But yeah, virtually, but they want to have a team behind them and they want to have a company supporting them behind them. So we currently have, I would say 60% of our model base, It's from home, satellite models. And that's where we see, like, we decided we're not opening any, like, that's it. We're sticking to the last, you know, the three studios we have now. Like, we have no plans on growing with studios. We have plans just on growing with satellite models. That's where our focus is now. And how about your model count? How is it compared to where it was five years ago? Yeah, it's growing, like, every year. Nice. Especially with the satellite models, it's easier to scale than with studio models. Because with studios, if you want to scale, you just got to open a new location and open very intensive management-wise, construction-wise, financially-wise, time-wise. So that's another reason why we saw with satellite models, we could scale faster. It's a lot easier to scale. Sure. And how about the campsites? Where do you see that being compared to where it was five years ago? Well, campsites, I see a consolidation. like like a lot of like they're like a top couple big players and those are the ones that we're seeing like a lot of growth and like smaller players are like hitting like a i would say like like a growth limit you know they get to a certain point where they just can't compete with the big guys because you know the big guys are spending 20 30 million dollars in traffic a month where if you're a small guy you're spending 1 million 2 million that's that's the maximum you could do on traffic. So that's what we're seeing. We're seeing a consolidation of a lot of the traffic and a lot of the models, studios like shifting over to a couple of big players. And what impact do you think the OnlyFans thing is having on camps? I actually see it as a positive impact. A lot of people get scared and think it's a negative impact. But the way I see it is OnlyFans has brought a lot users a lot of new customers into our industry like even though they come for for content like they're still coming for you know to see adult content so they a lot of them cross over to cams and it has brought basically a lot of attention into like our industry and from the consumer side you know a lot of consumers never knew about like oh like never probably saw like a adult content uh platform where they could interact with girls either for content or live so i i've seen it as a as a as a positive impact. Like like one of the concerns a lot of studios had was, oh, you know, every all the model can models are going to transition into content. But what we saw it is is two different worlds, like a model is good doing content, it's not good doing camps and vice versa. A model that does good camps is because it's two different lines of work, very different. It's very different. A can model is putting in like daily more consistent hours every day being online where content it's it's it's just two different dynamics they're very different and we haven't seen it's very small the percentage of models they're good at both by doing content and camps but most of them are doing both right not most of them not really i mean at least the ones that are really like like top earners no they're focusing on one thing they're either focusing just on content or just focusing on camps the ones that are doing both uh you know they're like i would say average earners. They use maybe their campsites to cross some clients over to content and vice versa. But the ones that are really killing it, they're just focusing on one thing. Interesting. Okay. So what initiatives has LAL Expo adopted to promote a responsible, safe and legal environment in the business? Yeah. So as I mentioned, we work hand in hand with local and national government entities. We work with specialists, lawyers, and platforms to follow the best practices, digital protection, regulatory compliance, and workplace safety. So we try to promote an ethical environment where training, prevention, and education are the priority. Okay, very good. So, Anthony, what criteria do you use for the event agenda and for selecting key partners? Well, we seek partners who share, basically who share our vision, are in our purpose. So we select speakers and brands that provide real value, real knowledge, innovation and opportunities for the community. So every space in the agenda has a clear intention, which is basically to elevate the level of the industry. I would imagine that you still have a lot of the same people involved in sponsoring than you did in day one, right? Yeah, a lot of our sponsors, I would say 80% of our sponsors are repeat sponsors that are with us every year. So we have like a 20% there are like new sponsors coming in. Same thing with attendees? Nah, yeah, but it's a little bit less. I would say with attendees, it's about 60, 40, you know, 60 repeated or 40 new attendees. What kind of an attendance do you anticipate in 26, about 5,000 again? Yeah, so last year we had over 5,000. I mean, our goal is to reach 6,000. That's kind of our goal, but for sure over 5,000. Fantastic. What business opportunities, partnerships, and expansion options do attendees find at LAL Expo? Well, of course, they find business, strategic alliance or partners, international expansion, personal and professional growth, training, representation. They can find new audiences. And, you know, mostly the most important one is direct access to the most important brands in the industry. So basically, it's an ecosystem of opportunities. Okay. What's been the biggest challenge in the show's history and what lessons were learned? So the biggest challenge, I would say, has been breaking down stigmas, improving their professionalization is the path to changing narratives. So 2022 was our year, I would say is our toughest year, where we had to face several cancellations, basically to misinformation and biases that I believe in, you know, many of us at some point in the industry have experienced. So this pushed us to build, as I mentioned, strong alliances with entities that we know will support us. And it shows us that people truly love the Lexpo. So it's more just an event for them. So we learned that educating, communicating, and providing guidance transforms perception, creates opportunities, and dignifies the work of the people in the industry. In 22, you were still dealing with COVID too, right? No. So 22 was a similar situation in 2017, but on steroids. Yeah. That was the year that there was, I mean, of course, there was a new mayor and we went back to Cartagena. He told us, basically, we got the pre-approval. So now, like, the size of our event, we became a public event. So now we do have to get, like, permits from city permits. So the way it works is, like, as an event organizer, you go to the city and you present your event and they give you a pre-approval. Pre-approval means they look at everything. They say, okay, we're fine. Just go ahead and start doing your event. start investing and start putting everything together. And then two months before the event, like it's like a formatally, like they give the official permit. So what happened in 2022 is we presented the event to the new mayor, to the city. They gave us a pre-approval. And then like three months before the event, you know, we start becoming a hot media topic. Some feminists are, you know, giving us bullshit and so on. And then the main priest from Cartagena, Yeah, and et cetera, et cetera. So the mayor just couldn't handle the pressure. And at least he was polite. Like he called us in privately and he was like, hey, guys, I can't take it anymore. And I have a lot of it. I have a lot of this international funding programs and I can't risk and blah, blah, blah. And I'm like, I just wanted you guys to know first. But tomorrow I'm going on the news and I'm going to announce that we're not giving you guys a permit. So, yeah, that was three months before. So at least we had some maneuver time. We went to the closest city, big city from Cartagena, Barranquilla. And we went to that city. We spoke to the mayor. He came on the news defending us. He came on the news saying that he respected our constitution and he is nobody to dictate what events and what events cannot take place on his city. So he came actually publicly on the news and defended us. And the problem he had was the general attorney from Colombia went against them and said they they were going to start an investigation and they put a lot of pressure on him where like a week before the show he canceled on us yeah so that was two cancellations and then there was this was a week before we had to reschedule the show for no at this point like this is i mean a really inside story like we were flying back to cali and me and my dad we were like that's sad fuck it like this is just too much fucking stress and too much shit like that's it we're done we're not and then flying back to cali when my when we arrived the mayor of cali calls my dad like my dad has the phone ringing he's like oh it's the mayor and the mayor cali is like you guys you dumb fucks why do you just keep doing the event here in cali like you know we have we have no issues right here and yeah so at that point me and my dad were like okay well it's either this is the end of world expo or we could just fucking give it a last fucking try so we rescheduled the event for two months coming up. We spoke to the sponsors. We covered their losses because they, a lot of them didn't, they had non-refundable flights and et cetera. So yeah. So we negotiated with sponsors and everything worked out at the end and we had a great show. That's awesome. Just expensive, right? Yeah. It's expensive and a lot of fucking shit. In six months, we put up the show in three different cities. First, we had everything together in Cartagena. Then in two months, we put it together in Barranquilla and then two months every team in Cali. Oh, God. Talk about a lot of work. How has LAL Expo transformed in response to changes in platforms, regulations, and new digital dynamics? Well, we try to adapt quickly. So we update content, we strengthen our legal agenda, we expand the training spaces and create workshops to prepare the community for new challenges. So LAL Expo moves at a piece of the industry and often one step ahead. So like I mentioned before, now we have La La Expo content, which is a dedicated day focus only on content creation topics. And it's something that we started two years ago and it has been very well received. Sure. I would imagine with the creator economy, it's probably extremely well received. How do you envision La La Expo in the next five years? And what legacy do you hope to leave in the industry? So I mean, I see La La Expo solidify as the most important Spanish speaking event in the world. So I respect the influential and transformative space for the whole industry. Our legacy is a more professional, safer and more connected industry with real opportunities for everyone. Very good. And you guys certainly accomplished that big time. If you could define in a single sentence what LAL Expo means to you, what would it be and why? Professionalization. Professionalization. Oh, there's that word again. Yeah, that's where it is. Okay, so yeah, that's always been the purpose. And I believe it has been proven. So it would always remain the core. You know, we have managed to transform lives for knowledge and community and dignify the industry. So yeah, that's always going to be the core focus of Lalexco has been professionalization. Sure. So are you working on any new projects? Yes, I am. You always are. Yeah, I slow it down a little. We're actually, I'm working new projects, but more outside the industry. So as far as the industry, you know, we're focused on growing our current business, you know, on the studio, on the model side, AJ Studios, on the studios, on the service side, the webcam lab, and on the back end support for the platforms. We're basically as well, like, you know, we work, we support a lot of the big platforms for the Latin American presence. So I'm setting up like support teams, marketing teams, business development teams. So that's pretty steady. But besides, you know, our business, our industry business, we're expanding to a casino, physical brick and mortar casino in Cali. Is it open? No, we're trying to have it ready by April, but it's looking more like June now. Yeah. So we're doing the physical casino. We're picking up, I don't know if you know the story, but before I came to camps, I was in the matchmaking industry. Yeah, I was in the, I had a marriage agency with my dad. So we used to bring Americans to Columbia to find wives. Not a bad place to find a wife. Yeah. So we're, we have a project where we're picking back at that idea and it's called, it's called Match Latin. So basically it's a mainstream dating matchmaking site where we're also going to, besides the online, you know, service and, and all the, you know, the usual stuff that you do online to match with girls. We're going to do in-person events in Columbia. It's one of the tours. So we're going to have the in-person component as well. That and we're also launching a, well, this one is more for the industry, actually. This one I forgot. On the industry, we're doing an e-commerce website, which is called All My Store, which we're going to have a lot of products, especially like sex toys, lingerie, clothing, makeup, and technology products. Basically, a lot of portfolio products, they are very well received in the industry. So it's going to be a niche e-commerce store and we're going to have a wishlist system, especially for the Colombian models. Instead of dealing with Amazon, which is very complicated to get stuff into Colombia, you know, eventually they could use our wishlist and they will have like a 24-hour shipping. So yeah, so those are the things I'm working now. I just finished my last year, well, not last year, this year, in July, I graduated from my master's degree in data science so that's something i i still you know try and wrap my head on some business opportunities in that space as well when do you sleep i don't think you do oh really okay i get my good five five six hours i don't know i don't know how you find the time to be honest and when when will these new projects be getting off the ground so casino will be again probably mid-year June, July. All My Store, we are going to be launching in February. So that's coming up soon. And Match Latin, I would say February as well. But yeah, there's some internal things that I can't disclose yet. But yeah, basically that project, we're involving a partner on that project specifically. So that's what we're working on now. So we're planning probably February because we have the first version of the platform ready. We already have over 300 real profiles of girls signed up already. So yeah, now we're just working more on this partnership that is going to be more on the traffic side. Well, sure you can disclose it because this isn't going to run till April or March. No, because we still have a close still and a definite deal. So yeah. Gotcha. Gotcha. And I understand in your spare time, you have a nonprofit you're funding. Tell us a little bit about that. Yeah, it's Foundation Liam. Actually, that's, you know, my dad started it. It's my little brother's name. So we just started it, you know, just because out of our hearts, because we want to help and get back. But this year, we're also, basically, we're also doing a plan to grow it a lot more. But as of right now, we focus on programs for kids, for pets, and for elderly people. So yeah, we have monthly activities where we impact those communities. Very good. Anthony, thanks for being back with us again on Adult Site Broker Talk. And I know we'll probably be doing this again in a year. Perfect, Bruce. I'm always a joy to join you in the podcast. It's always a pleasure. My broker tip today is part six of how to buy a site. Last week, we talked about the sales agreement. So now both you and the seller have signed the agreement. What comes next? There needs to be an escrow setup where you send the money, whether it be a one-time payment or a deposit if you're going to be making payments. The seller for their part puts the assets of the sale into escrow, namely the domains being sold and any other tangible assets. Your attorney can give you more information on that. We recommend escrow domains for escrows. They're a firm out of Washington, D.C., and no, they're not paying me to say this. I just use them, trust them, and am delighted by the work they've done for us. Either an escrow agreement will be drawn up by them in the case of a custom escrow, or if it's a simple one, it can be done right on their website. Then you, the buyer, the seller, and the broker will be contacted by escrow domains with further instructions, such as wiring information. The escrow is opened, and either the deal closes within a matter of days or an inspection period is allowed. It all depends on what the agreement calls for. Whether you need an inspection period really depends on whether there's still some information you need to find out prior to the deal closing. Your broker and your attorney can advise you more on this, and it's on a case-by-case basis. Then the money is transferred, as are the domains, and the deal is closed. Now, in many cases, in fact, most of the time, the seller either stays on board for a period of time to help with the transition, or is at least available on an on-call basis to answer questions. This is something most buyers should ask for. But, at this point, you pretty much own the website. What do you do now? We'll talk about that subject more next week. And next week, we'll be speaking with author, performer, and educator, Kaz B. And that's it for this week's Adult Site Broker Talk. I'd once again like to thank my guest, Anthony Rivera of LAL Expo. Talk to you again next week on Adult Site Broker Talk. I'm Bruce Friedman.