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We ask you to send us financials from the last 3 years along with our Sellers NDA. HERE is a basic template for financials, in case you want to be prepared before contacting us.

Then we assess the value of the property based on financials, and sometimes, when financials don’t tell the entire story, we consider traffic.

If you decide to accept our assessment and want to use us, we draft a broker agreement, you sign it, and we go to work to sell your property.

We have an email list of over 13,000 people that we use to promote the property (as a blind listing, in other words, until the potential buyer signs an Buyers NDA, we do not tell them the identity of the property or any other specific information.)

We also target the property to specific people we think might be interested. We keep a list of buyers and the types of sites they target.

We also list our offerings on our website. Again, as you’ll notice, these are blind listings.

Once there’s a buyer and you accept the buyer’s offer, we draw up a letter of intent (or LOI) and put the relevant details of the sale in the LOI, sale price, terms (whether it’s a cash deal or there is a down payment and the buyer buys with payments) and any other details of the deal.

After that, one of the parties gets their attorney to draft a sales agreement, the agreement is signed, and an escrow is opened. We use escrow.domains as our primary escrow provider.

After escrow receives the funds and the domains involved in the sale, the deal is consummated, and the escrow closes. The seller gets their funds, and the buyer receives the property.

This varies based on the size of the deal. A property selling for 100,000 will have a higher percentage commission than a property selling for 10 million dollars. After doing the assessment we will quote what our commission rate will be.

You should have your financials from the last 3 full years and also the current year.

We also sometimes ask for Google Analytics access so we can check out your traffic trends.

We ask for more information after the signing of the agreement about your company and ask you why someone would buy it.

We broker all types of adult sites and companies. However, if the value of your property is below 50,000 dollars, we aren’t in a position to handle it. In that case we have a FREE marketplace where you can sell the site yourself, ASB Marketplace.

Sometimes people will contact us who have just launched a site a couple of months prior and want to sell. In almost all of those cases we suggest to the seller to wait until the site has a chance to fully grow before trying to sell it. Otherwise, it’s unlikely you’ll recoup your investment in the site. And those rarely satisfy our 50,000-dollar minimum.

Absolutely. In 2020 83.5% of our business was repeat and referral business. If you’d like to refer sellers or buyers to us visit our affiliate program, ASB Cash and sign up as an affiliate.

We rarely handle domains. The only exception are domains that are of a very high value. If your domain is valued at under 50,000 dollars go to ASB Marketplace and list it there for FREE.

We do find that if you’re transparent about what you’re selling, it helps to push the process along. Keep in mind that all public listings, both on our website and in our newsletters and mail blasts are blind listings, with no name of the company or website mentioned.

However, we also have private listings for companies who want to exert an extra level of caution. In these cases, we only target potential buyers among our circle of influence in the industry. But you don’t benefit from the mail blasts and mentions on our website, which bring us most of our deals.

Absolutely. We can work as a buyer’s broker, where you pay us a percentage of the deal to shop for you and target the specific kind of site you’re looking for at the budget you want to spend. But like when we act as a seller’s broker, there is a minimum. In this case it’s 100,000 dollars per property purchased.