When selling an adult website, you may hear it can take a long time. Although this statement is true, it can be confusing for you as the seller, leaving you feeling unable to plan your next steps after the sale.
To help clarify the matter, Adult Site Broker is here to answer how long it takes to sell an adult website, breaking down each step and discussing potential factors that can impact the sales timeline.
What Is The Typical Sales Time For Selling An Adult Website?
Although we often speak about the process of selling your adult and the benefits of doing so, the concept of time rarely comes up.
Depending on your reasons for selling your adult site, you may have planned for the process to take a few months, leaving you with a quick cash injection for your next business venture.
In other cases, you may have already started your next project and have all the time in the world to sell your original adult website.
But how long does it take to sell an adult website?
Many find that the process from start to finish can take 7 to 11 months. However, the answer is like the length of a piece of string: it can be as long or as short as it needs to be, with no definitive answer.
What Are The Steps Involved When Selling an Adult Website?
When selling your adult website, it is crucial to recognize that the sale process will not always take the same amount of time. It is essential to understand all the steps and how long each one may take to sell your adult website. The steps involved in the sale of your adult website include:
1. Preparation
Before selling your adult website, you must prepare your business for sale, including your exit strategy. This includes any SEO audit and optimization strategies you want to do, your website valuation, and signing any NDAs to work with an adult website broker.
After that, you should get your finances in order, step away from the business as the owner, and make the sale and transition to the new owner as quickly as possible. Overall, this takes about 1-2 months, during which we prepare your website to start the sales process.
2. Marketing
Once you have listed your adult website, you need to advertise that it is for sale; a clever way to do this is to market your listing to potential buyers. This could be done by listing your website publicly on a marketplace or, if you are working with an adult website broker, confidentially.
The broker will handle the listing, which will include minor details such as the type of website, without naming the website or any other information that could give away who you are, and will market your website by leveraging their contacts and sending your listing in a personalized marketing email.
This stage also includes screening potential offers, depending on the type of adult website and the market. This stage can occur within 1-3 months or take longer.
3. Negotiation
Once an offer has been accepted, the negotiation stage can begin. At this stage, you and the potential buyer will negotiate the terms of the sale, including price, assets, payment terms, and the signing of the Letter of Intent. This stage can take time, depending on the response time from both parties.
Due Diligence
During this time, the buyer will have the opportunity to conduct due diligence on your adult site, including reviewing your previous profits and annual revenue, assessing your marketing opportunities, conducting an SEO audit, and gaining a deeper understanding of your adult business’s day-to-day operations.
Depending on the buyer’s thoroughness, the questions they ask, and the promptness of responses, this can take 1-2 months.
Closing
During the sale’s closing, a few things need to happen, including drafting and signing the purchase agreement, opening an escrow, and transferring funds and assets between the seller and buyer.
Your attorney and website broker should help guide both parties through this process to keep everyone on track.
Depending on the purchase agreement, the agreed-upon closing timeline, and whether the buyer needs to wait for financing to pay for the adult website, this process can take anywhere from a few days to a few months.
What Factors Can Impact The Time It Takes To Sell Your Adult Website?
In reality, your adult website may sell in a short time or take over 12 months, depending on the market, finding a buyer, and your own prep time. However, several factors can affect how long it takes to complete the sale.
First, during the prep stage, when finalizing the sales price for your adult website, you may want to complete a website valuation and an SEO audit before you start.
As we mentioned in a previous article, it takes 3-6 months to see any changes in your website’s SEO once you have audited and made them. If you want to increase the website’s value, start the process before selling.
In addition, getting a website valuation before you begin selling will help you set a realistic price and identify any areas you may need to improve before you sell.
At Adult Site Broker, we offer a free website valuation to all of our clients to help you evaluate the value of your website before you start the sales process.
Another factor that can impact the time it takes to sell your adult website can be the length of time it takes for the buyer’s due diligence to happen by having the financial and legal documents, reports on your adult website traffic, and analytics on the website’s performance, SEO and marketing ready to go, this can help cut the time it takes in half.
In addition, by being prepared to answer questions fully and promptly, you can shorten the negotiation, due diligence, and closing stages.
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