How To Maximize Value From Your Underperforming Adult Website Before You Sell
Conducting a thorough website valuation and identifying your underperforming assets, such as underperforming content or gaps in trends, UX design, and updating your website copy to help your SEO ranking, can go a long way before the sales process of your adult website.
In this article, Adult Site Broker will explain how to maximize the value of your adult website by identifying your underperforming assets.
Identify Your Underperforming Assets
You may have noticed that, over time, your organic traffic has gone down or that you are not converting traffic to sales. This could all be because of underperforming assets on your adult site. Fortunately, this doesn’t mean that your adult site is a lost cause; by pinpointing which assets are underperforming, you can then take the actions needed to revamp your website and make it a lucrative site once again.
Using your website’s analytics lets you discover what your website is doing well and what it is doing wrong. The key areas you may find yourself analyzing are the design and usability of your website and whether it is driving traffic away due to needing to be more straightforward. Analyze your content and if people are engaging with it, this could be identifying what type of content on your adult site is doing well and what is receiving fewer hits; you may also use this time to determine if there are any trends or niches that your website is missing that are performing well for competitors. Finally, you may also look at your technical SEO health for any crawability issues, missing keywords, site speed problems, and other roadblocks that could hinder your organic searchability.
This could include noticing which pages are gaining the most hits, how your audience finds you, whether your audience stays on your website once they have clicked on it, and even seeing what type of content is performing well. By taking an in-depth look at your website, you can identify certain underperforming assets and areas for improvement.
When it comes time to sell your adult website, you want your website valuation to offer you the highest potential sales price possible. Identifying potential gaps in your assets that could affect your website’s sale price can go a long way in helping you revamp your site, find new traffic opportunities, and even improve your SEO ranking and searchability, all of which will have a positive effect on your website’s overall valuation and profitability.
Once you have identified your underperforming assets, how can you maximize them to help your adult website as you prepare to sell?
How To Maximize Your Adult Websites Underperforming Assets
Identify New Niches
Depending on the type of adult website you own, such as a member site offering exclusive niche content, a tube site offering a range of different types of porn content, or a live cam site, identifying trends and popular content can help you stay popular. You may have found that your initially popular content is no longer gaining any hits; this could mean that you need to expand your range of content and explore new niches.
As the adult industry expands, there is a growing popularity in specific niche content: from porn videos that depict particular types of sex acts, ethnicities, and races to an increasing popularity in AI, VR, and even porn games. By researching new niches suitable for your adult site, you can add them to help expand your website’s potential audience, allowing your organic searchability and driving traffic to your website.
Improve UX (User Experience)
No matter how good your content is, a poorly designed website can damage your ability to change website visitors into paying leads. You want an intuitive website that guides your users from your home page to payment or your content.
Updating your UX to include a clean layout, accessible search functions, and visually appealing design can go a long way in making your adult site popular and converting sales. All of these will help your website’s valuation when it comes to selling, as you will have the numbers to show that the website is profitable.
Look For Adult Advertisement Opportunities
Although the adult industry issues of censorship on search engines and social media can make it hard to use paid advertisements like other businesses, the rise of adult advertising sites has offered an opportunity for adult sites to get their content in front of their targeted audience.
Using adult ad networks, you can create multiple advertisements that can then be placed on relevant adult sites, such as promoting your live cam site or adult dating site on a popular porn site like Pornhub. These ad networks allow you to do A/B testing, create ads in appropriate placements such as pop-ups or banner styles, and even target your audience for relevant keyword searches. You can drive traffic to your website and convert visitors into leads by seeking new adult advertisement opportunities.
Technical SEO
Updating your technical SEO to ensure the website speed is optimized, all links are working, and the correct H1, H2, and H3 tags are in place is an easy way to update your website’s assets and help your SEO ranking. Other things that may be worth updating to help maximize your adult site are your meta tags and URLs and fixing any crawlability issues such as broken links, server errors, looped redirects, and robots, text blocking issues or lack of internal links. This will help search engines find and crawl the content of your website, helping your searchability.
New Content Strategy
In addition to looking at your technical SEO, updating your content strategy and website copy can help your searchability, SEO ranking, and potential profitability for an adult website. Some ideas could include doing keyword research for your adult site and competitors to assist with identifying missing keywords and terms your website could be searched for, creating a blog or updating your website copy to focus on relevant, trending topics for your industry, updating your video captions to include specific keywords and even changing your website text format to make it easier to read.
However, as you update your content, it is essential to note that the new Google update has made it so that content created solely by AI won’t earn you any SEO ranking.
Conclusion
Underperforming assets on your website can harm the potential profit you can make from a sale. By identifying and rectifying these vulnerabilities, you can maximize your website’s potential sales profit.
From identifying new niches, such as AI and VR porn, to adding to your website to diversify your offer and add value to your website within the current market, updating your UX to make the website as user-friendly as possible, and finding new advertising opportunities to drive traffic to your website. You can show that you have taken the time to update your website to offer the best profit potential for a new buyer, allowing you to negotiate a higher asking price when it comes time to sell your adult website.
When you are ready to sell your adult site, Adult Site Broker can help. We can list your website on our website and send it to our email list of potential buyers. Once you have a potential buyer, we can support you throughout the selling process, from negotiating the price to escrow to get you the best deal for your adult site.
Read more from Adult Site Broker here:
Investing In Your Adult Website: Content vs. Technology
A Customer Base For Your Adult Site
How To Make Your Porn Site A Success: What Can We Learn From Pornhub?