Every year, Google releases updates from its web admins on its latest algorithms and best practices. Although it can feel like an adult website is unfairly treated when it comes to keeping its SEO and SERP ranking, as Google looks to stop the promotion of adult content through censorship, being able to navigate these latest updates can save you time and energy as you manage harsh penalties.
In this article, Adult Site Broker looks at what you need to do to recover from a Google penalty as an adult website.
What Is a Google Penalty?
In its latest update, Google has been making a concerted effort to identify and penalize websites that provide poor content, use questionable SEO practices, or use obscene language. The update was designed to label low-quality content as spam and provide users with more relevant content.
To do this, Google relied on penalties for websites that violated its latest guidelines. These penalties can seriously affect adult websites’ Google rankings and, in severe cases, lead to the websites being removed entirely from search results.
Types of Google Penalties
To understand how to recover your adult website from a Google penalty, you need to realize that your adult website can receive two different types of penalties. These can be applied depending on the cause of the violation of their guidelines.
- First is a manual Google penalty, which is applied to websites when they are found to be violating its guidelines, such as producing thin content or using keyword stuffing, hidden text, or links. These penalties typically last 10-30 days after the appropriate fixes are implemented.
- The second type is an algorithmic Google penalty that can last up to 6 months, depending on the severity. These are given automatically when your website fails to meet Google standards due to algorithm updates. This may be due to poor SEO practices, such as backlinking and spamming.
Why Are Google Penalties a Threat To Adult Websites?
No matter the type, penalties can significantly affect your adult website’s SERP rankings, causing you to lose placement on Google’s search results.
Understanding the different ways you can incur a penalty can help you protect your adult website’s ranking against future algorithm changes.
Depending on the type of penalty you receive and the severity, the impact of receiving a Google penalty on your adult website can include the loss of traffic and visitors each month. You rank lower for keywords, and a drop in revenue as your traffic declines.
What Can Google Penalize Your Adult Website For?
Black-Hat Backlinks
One of the main ways you can incur penalties on your adult website is through bad backlink practices, such as using black-hat tactics to trick the algorithm into ranking it higher.
Duplicate Content
As Google wants you to create unique content on your website, duplicate content appearing across multiple pages and websites can also cause Google penalties. Some types of duplicate content to watch out for include copying from other websites, using the same descriptions across multiple products or porn clips, and having multiple URLs that point to the same page, all of which can contribute to a penalty for your adult site.
‘Thin Content’/Poor Content
The latest Google algorithm changes have focused on discouraging websites from overproducing low-quality or shallow content to boost Google rankings. Producing poorly written blog posts, creating spam across multiple websites, generating AI content, or using doorway pages can all lead to a Google penalty.
Hidden Text and Links
Using hidden text and links on your adult website can result in penalties because they are considered black-hat SEO practices.
Hidden text, links, and images are content that has been made but is hidden from users but still appears on search engines. This could be using hidden keywords or text behind images, off-screen or in small text, or creating links by linking a minor character, such as a hyphen.
Keyword Stuffing
Using multiple irrelevant keywords or keyword stuffing (overloading your web pages with keywords) can lead to Google penalties. This could include overloading your web pages with keywords in a way that feels forced, creating content just to rank on Google, and using irrelevant keywords to move your adult sites up the rankings.
Poor links
Poor links, such as buying or selling links, link schemes, low-quality or spammy links, overuse of anchor text, and links to hacked or blacklisted sites, can result in a Google algorithm penalty. These penalties are applied because Google considers these links spam and attempts to manipulate your adult website’s search engine rankings.
Doorway Pages
Defined as pages, or combinations of pages and domains, that maximize a site’s search footprint without adding value, doorway pages are often seen as Google violations and penalized for negatively impacting the user experience and the quality of search results.
Spam
Another way you can incur a manual penalty on your adult website is through spam tactics, such as publishing low-quality or auto-generated content and using deceptive methods to hide indexed content.
Redirects
You are using sneaky mobile redirects, such as sending users to a page different from what is shown on Google or showing different content to your users than on search engines.
Recovery Plan From Google Penalties
If you do find that your adult website has been given a Google penalty, depending on the severity and type of penalty, there are a few steps you can take to recover your website, such as:
Identify the penalty
Before you can plan to stop any action that has led to a penalty, you must first determine what type of penalty your adult website has been given, such as a manual or algorithmic penalty.
Stop contributing behaviors
Once you know what type of penalty you have been given and what actions have caused the penalty, such as relying on AI-produced content, keyword stuffing, or black hat backlinks, you can make a plan to stop any actions that led to the penalty. This means that by the time the penalty has been lifted, you will be able to recover your website’s Google standing and, hopefully, never gain a penalty again.
Perform a content audit
If you have received a penalty for your content or want to ensure that your content is aligned with the latest Google algorithm update, you can perform an SEO and content review. Look for any content that has been uploaded or could be uploaded and that could cause or will potentially cause a penalty, and remove it.
Remove problematic links
As part of your adult sites recovery plan, create a disavow tool, such as a backlink monitoring tool, and submit it to Google to help you block a domain and remove problematic links.
Once you have submitted it to Google and it has been processed, you may notice a change in your Google ranking.
File a reconsideration request
If you’ve fixed the problem, you can submit a reconsideration request to Google, which may help lift the penalty.
Investigate algorithm updates
Understanding the latest Google guidelines on algorithm changes can help you identify potential areas that could lead to penalties in the future.
Use a Google penalty recovery service
This allows you to rely on expert help if your site has received a manual or algorithmic penalty.
Conclusion
Although you are not planning on facing a Google penalty, a recovery plan can save you time and energy as the algorithm changes, which are severely impacting adult websites.
These can include taking steps to protect your adult website from penalties, such as checking your backlinks, conducting an SEO audit, and creating high-quality content for your adult site.
You can also plan to remove webpages and content that have caused the penalty to be quickly removed. Being prepared can save you time, energy, and tears in the long run.
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