How to Start a Porn Site

Adult Site Broker has been in the adult industry for over two decades.

We’ve seen porn sites of all shapes and sizes come and go over the years.

Those who are dedicated to keeping up with industry trends, adapting to new niches, and ensuring that their sites remain solvent in the short- and long-term are still in business.

Porn websites like these withstand challenges for years and gain valuation. These types of sites interest us, especially when an owner is looking to make their exit and an investor is looking for a proven concept of a porn site that is sustainable for years to come. That’s an ideal listing.

Starting a porn site is a very exciting process that could prove financially fruitful if it is done correctly. You never know; your porn site concept could be the next big thing in the adult industry, and we could end up serving as your broker. Until that moment happens, this very informative blog post discusses a few helpful ways to start a porn site. From choosing your branding and niche to optimizing your site for search engines and site responsiveness, we give a few pointers from our many years in this industry on what makes a porn site successful and, eventually, valued at hefty six- or seven-figure sums. 

Choosing a Niche

Some of the most successful porn sites operate in a particular niche or set of niches to ensure a refined audience that is interested in the subject matter of the site. For every newcomer to the industry, you should be mindful of your time investment and to ensure that it isn’t wasted if you pursue a general porn site. Major tube sites, like XVideos and Pornhub, provide such an array of niches, categories, and fetishes because these properties have taken years to grow and secure their share of the market. 

Don’t Be Afraid to Start Little

These big-name sites, believe it or not, started off as small-time porno blogs and photo-sharing sites before expanding and taking huge sums of web traffic from geographical regions all over the world. To set yourself apart from a significantly flooded market and to win competitive advantage, finding your niche for your future porn site could take you all the way to the top. You could simply start by doing some research on some of the most popular porn keywords by checking out the tags section of a tube site, or by investigating the earnings capability of a particular genre. Once you find one, started building your site and branding around that. For example, ASMR porn is a growing vertical in fetish circles. 

Research Your Niche

ASMR porn is a very specific niche. There is plenty of space in this portion of the adult market to grow a brand around. You can research adult content creators and studios who specialize in ASMR porn and ask them to contribute content to your site. Or, if you’re both a webmaster and a content creator, you could do everything in your power to create an ASMR-focused pay site with VOD offerings and live streams.

Whatever niche you choose, make sure that it generates traffic. This can be done through keyword research and by testing the difficulty of a particular keyword, say “ASMR porn,” when defining search engine position and performance moving forward. Be sure to adopt keywords that your porn site can excel in and build off the search engine traffic and the keyword difficulty scores to ensure success.

Create Your Brand

Branding is an important component of any entertainment business. Adult websites, especially, require differentiation to stand out from the crowd. This includes a distinct brand personality that sets apart your site from the competition. Logos, slogans, color schemes, user experience, seasonal promotions — all these things impact brand recognition, identity, and presence in the market. Your branding efforts should also include efforts to ensure that internal and external marketing efforts are consistent so that familiarity and trust with everything your site is about. Work to ensure customer retention and loyalty, employ functional payment gateways for premium content, ensure compliance with the applicable laws, and invest in customer care and support. And, most importantly, stay accountable to your site’s users. 

These strategies, and others, can ensure multichannel unification in branding (e.g., websites and social media posts) and that your company is one that cares about its product and tries to regularly improve it.

Uniqueness and Content

A porn site needs to be unique. In addition to the branding and the niche of a porn site, you should consider how you will provide actionable and sexy content for your audience. Using the example of “ASMR porn” as the niche of a porn site, content that would do well includes aggregated content from across the porn world with the applicable keywords to accommodate the content demand of this niche. 

Web scripts exist that allow would-be webmasters the opportunity to quickly launch a site with multiple feeds from other sites to aggregate content when there is a lack of it. But one of the benefits of owning your own porn site is having total creative control. Let’s say that you are a creator looking to build out your content library and you utilize the porn site you’ve created too just that. Ensuring that there is consistent content, original or aggregated, will help you provide freshness to your site and its users.

Learn more about some of the best OnlyFans alternatives we wrote, including CMS systems for models.

Be Social and Have the Right Tools in Place

Be sure to adopt a social media presence for your porn site. In conjunction with your site branding, your social media presence should reflect your brand identity and evangelize your message and niche. To stay active, don’t be afraid to use social media management apps that can come as plugins for your website CMS or browser-based platforms like Hootsuite. On top of that, having the right tools in place for your website to work and stay working is crucial. Be sure to research your options for web hosting and CMS. 

There are companies that offer hosted adult industry-focused WordPress builds for porn tube sites. One such company that develops responsive WordPress porn themes is WP-Script. Vice Temple also offers WordPress templates and hosted builds. Adent.io offers web scripts for all sorts of adult websites, including porn websites and tube aggregator site builds which we briefly mentioned in this blog post. 

Get Professional Help

If you are at all interested in professional help, Adult Site Broker’s team provides professional consulting to adult businesses of all types. Adult Business Consulting will help you by connecting you to the best of the best in adult and mainstream. You’ll need web hosting, content, processing, equipment, software and web scripts, domain services, digital marketing and SEO, legal services, access to traffic, web and graphic designs, programming, and a network of like-minded professionals who can keep you in the loop with adult industry news, trends, and events like affiliate conferences, mixers, and industry forums. 

To learn more about our professional consulting services, feel free to visit the Adult Business Consulting website to get the inside scoop on what our combined services, with Adult Site Broker, can offer you.

Learn more about the different types of adult industry websites in another one of our blog posts.



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