This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk where each week we interview one of the movers and shakers of the adult industry and we give you a tip on buying and selling websites. This week we’ll be speaking with Matty Hennessey of Eversense Toys. We’re proud to announce we’ve launched a new website at adultsidebroker.com. This attractive new site is easier to navigate and now includes this podcast inside of it. Check it out at adultsidebroker.com. Your first sellers or buyers to us at adultsidebroker and our affiliate program ASB Cash will pay you 20% of our broker commission. This can amount to tens and even hundreds of thousands of dollars. Check out ASB Cash.com for more details and to sign up. And we’re proud to announce our latest project thewaronporn.com. You’ll find articles on age verification laws and more on the industry’s plight in the war on porn and the numerous attacks on us. Go to thewaronporn.com and check it out. Now let’s feature our property of the week that’s for sale at adultsidebroker. We’re proud to offer a growing free porn gaming site with adult sex games. The site is owned by one of the top entrepreneurs in our industry. This niche site is designed with a streamlined, user-friendly HTML structure that speeds upload times. What makes this site unique is its hands-free operation. It runs on autopilot so no daily management is required, making it ideal for someone who wants a passive, reliable revenue stream. The only ongoing effort involves uploading new games, which takes no more than 10 to 15 hours per month to add hundreds of titles, ensuring a continuous stream of fresh content. The site is perfect for someone looking to enter or expand in the adult gaming space. The total number of adult games live to date is 3,397. 93% of the traffic is direct or organic. There’s an extensive network of high authority backlinks built over several years. Many of these links come from permanent guest posts on respected, high authority domains, offering sustainable SEO strength that requires no ongoing maintenance costs. This strategic backlink portfolio boosts search engine ranking and organic traffic that newer sites can’t match. Only $1.2 million. Now time for this week’s interview. My guest today on Adult Site Broker Talk is Maddie Hennessey of EverSense Toys. Maddie, thanks for being with us on Adult Site Broker Talk. Oh, thank you so much for having me. It’s nice to have you. Maddie is the CEO founder and toy designer at EverSense Toys. After 17 years in the sex industry, his frustrations with inclusion brought into focus the need for more trans, intersex, and non-binary centered sex toys. His vision includes celebrating other marginalized bodies as well, including people with disabilities, people of size, and those experiencing changes with aging. By creating EverSense, he’s gathered a brilliant team of talented community members, allies, professionals, and loved ones to make this dream a reality. EverSense Toys is a revolutionary sex toy company focused on the gender expansive community and marginalized bodies that are most often excluded or overlooked in the sexual wellness space. Their goal is to take dysborec, intimate experiences and transform them into gender-affirming self-care, as well as help people explore their bodies through physical transition. Instead of feeling confused about navigating the development of their new body, EverSense wants to get them excited about their journey. Their products are also designed for other marginalized bodies, people with disabilities, the elderly, and people of size. Founded in 2022, EverSense Toys envisions a trans-forward gender-expansive, pleasure-positive future where everyone has a space in the sex toy revolution. They aim to foster community through support and love on demand. Their products include soft, pliable textures and non-representative designs to best support the pleasure of as many bodies as possible. So Maddie, how did you get involved in the sex toy industry? Well, like you said, I have been working in and around the sex industry almost my entire adult life. I started out working in the BDSM and porn industry doing performance as well as some other kinds of work involved there as well. So this has always been my world. I’ve always been very passionate about sex, love sex toys. It’s something that’s always been a passion. And so when I was 27, I started working as a sexual education and BDSM focused educational program manager for a porn company. Ooh, that’s a long title. Yes. So when we took a break from running that program, the educational program, they asked me to join their e-commerce team for our brand aligned online store selling BDSM gear and sex toys. And just, you know, it was great because I got to really combine, you know, my more career, excuse me, technical skills and my passion for sex toys. And so I came on and I really just fell in love. I had an incredible mentor and I just really dug my feet in and I have just been here ever since not to foreshadow into my own brand name on accident. Yeah. So that’s kind of how I ended up here. Okay. So what were the biggest sources of inspiration for your brand ever since toys? So first, one of my verticals within my role working in e-commerce for the sex toy organization I was working for before included buying and distributor management. So I was looking at tens of thousands of toys every year, just looking through catalogs and everything that I could find and see, you know, what was going to be good fits for as many people as possible, kind of in the same way that I like to face my brand mission. And so I did a lot of digging. I learned about so many sex toys. And what I noticed, you know, as a trans individual, I noticed an extreme lack of accessibility to trans focused product products by people that I saw myself in. And I came out almost 20 years ago as trans. And you know, I’ve spent most of that time feeling like I had been kind of forgotten or ignored in so many spaces within the industry I was so passionate about. And it felt unfair because I wanted to be there. And I love my job in the industry. So it was it was a little disheartening and not seeing as much designed with my community in mind was hard. And I’m so passionate about this industry, but I need I learned pretty quickly that we needed more for my community in this space, as well as other marginalized individuals, like you mentioned. So my biggest goal with ever since is turning sexual pleasure and gender affirming self care, like you mentioned, for those who experienced dysphoria during sex or, you know, thoughts about their body that are hard to navigate. And I wanted to create a brand where trans folks were at the forefront all throughout transitions, if they decide to do so. And a brand that our customers will always, you know, they’ll know that we’re creating toys focused on them that are not just focusing on one identity within the gender nonconforming community. So that was the inspiration was just, you know, it was my passion overlapping with frustration. Right. I understand. Yeah. Isn’t the what you talked about with people kind of forgetting the trans community in the case of sex toys? Isn’t that kind of a reflection of society? Absolutely. Which is, you know, when I started really having those feelings of feeling left out and invisible, you know, it was something I kind of just dealt with for a while because I was so used to that, which is unfortunate. You shouldn’t have to be again. No, I definitely have never, you know, I’m used to as a trans person feeling kind of, you know, isolated or, you know, feeling like we’re being, we’re in oversight and we’re worth so much more than that. It’s not fair. And so I’m just here to like be loud for us and be present because I love working in this field and I want to make it special for, you know, in the sense of like making it so that when people in my community are looking at this industry, they see themselves more than they’re able to right now. That’s awesome. And not to really get too political, but we’re only a few weeks, not maybe three weeks into a new administration as we do this. And this isn’t going to run till June. So just to give people the standard disclaimer, what is your take on some of the actions that this administration is doing towards trans people is pretty disgusting. It’s, yeah, I completely agree. I just really feel like we’re, you know, in a position right now where the majority of the government is trying to erase a community and you can’t do that. We know that’s not possible and it’s not right. And so it’s pretty wild to see the news every day and see people with arguably the biggest, you know, kind of platform in the United States just use it to tear you down. And it makes you feel, it makes you feel like shit and it’s so painful and hard. And it’s hard to not think about that all the time right now because, you know, for me, I live in, even in a progressive city, I’m in Seattle, you know, there are definitely some outskirts not too far from here that I don’t feel safe. And that’s, you know, just kind of the way that things have been, but I have never felt more unsafe than I do right now. And I know that I am not the only person that feels that way because I’m so tightly connected to my community. And I know that there’s so much shared pain that we have to build each other up right now. And that is a huge reason I am doing this when I’m doing it. That’s awesome. Keep fighting, man. Keep fighting. I always will until, until I go down. Okay, you won’t. I won’t. Yeah. Good for you. What are your experiences and the industry impact the ever since vision and mission? Yeah. So kind of like I mentioned earlier, you know, being a buyer, I saw so much and barely anything at the time felt like something I really wanted for me. And I wasn’t going to have to like adapt in some way or, you know, deal with language that made me uncomfortable, things like that. And so I think that my experience in how I felt as a consumer in the industry impacting what people need and want and what my community needs and wants because that’s the core of this. So with our vision and mission, you know, one of the main parts of this, and I’ll talk about this a little later too, I’m sure, is just having so much direct contact with my community in this entire process. And that has been the core of the path that we are taking forward. And so I think that my experience has just really, I mean, directly impacted every part of this project that I can bridge a gap here, hopefully, and let those things overlap. Okay. What gaps in the marketplace are you intending to fill? Yeah. So, you know, I think that one of the main things that I really focus on in my designs is I design toys that grow with you. So what that really means to me is through any type of change in your body or the way that you have sexual experiences, whether that be like if you’re a trans individual, you know, physically transitioning, aging, other changes to your body and embracing people every step of the way. So a way that I can kind of describe this as, you know, our toys are designed with as many bodies and chromosomal makeups as possible. And anyone with any identity can find something for them with us. And I think that, you know, like I said, growing with your customer is so important because it’s, you know, for someone like me, I had a bunch of stuff at one point in my life. I started physically transitioning and half of that didn’t work for me anymore. And the way that I was having sex changed and I needed different things. And so what I really have tried to focus on is design toys that could work with you throughout that whole time. So you can buy my toys and then have some sort of transitional change and it’ll be able to work for you, you know, before, during, after and everywhere going forward as well as focusing on partner inclusion. Some of these things are great because they can be used for so many different bodies that can integrate partnered play and they don’t have to align in the body that they have. So that’s kind of the gap that I’m trying to fill here is just, you know, I think toys that not only make us feel seen and uplifted, but also toys that can really, like I said, can grow with you. Okay. When considering gender, pleasure and touch and product design, what makes ever since different? Well, I think that first and foremost, you know, marginalized bodies are our focus. It’s not just an inclusion. And while inclusion is crucial, we have to have inclusion of our community in this space, but we also need that hyper focus. We deserve it. So our bodies are all going to change over time. That’s a fact for any person of any identity. And we wanted to create something that was going to help our customers feel good no matter what stage of life or their identity that they’re in. And not just focusing on right this second, but also maybe where you could be in two years, five years, 10 years and encouraging the mindset that it’s okay that your body is going through changes and we’re here for you through that entire process and creating as much comfort as possible also in purchasing and using our products by trying to not make, you know, I’m focusing on not making assumptions about bodies and being delicate in language and branding to make sure that everybody can feel like they find a good fit with us that isn’t, you know, made uncomfortable by some of the language we’re using or even the colors we choose, you know, trying to make sure that we’re having something that makes everybody be able to see themselves in our brand. How does color make a difference? Well, I think that there are, you know, some places or, you know, places within the industry where we kind of only offer like two sides of color. And this isn’t always right. This isn’t like a rule, but it’s kind of, I think that maybe we need to explore more fun playful things that are, you know, still very neutral and innovative and are going to be something that hopefully everybody can get in line with and it doesn’t have to be a color that tends to go in a gendered direction. So being able to just find things that make everybody be like, oh yeah, this one will work for me. I like how it looks when, you know, like I said, sometimes people in my community are in a position where they buy toys that are, you know, marketed or designed for a different identity than their own and they kind of end up taking hits where they’re like, well, I’ll buy this, but I really don’t like that this is a certain color because it makes me feel this way. And we want to just be able to make that neutral for people, but also really fun. Makes sense. It is a toy. After all, toys should be fun. How are you getting the word out by the way to the trans community? Yeah. So honestly, so much of it is literally one-on-one interaction. I’ve for, you know, I’ve been developing this brand for about three years. And from the very beginning, I was reaching out to, you know, with just the network that I had reaching out as far as I could saying, hey, I’m doing some open door meetings. If you’re somebody in my community that wants to have a conversation about your experiences and what you want and need in this industry, I’m trying to pass this on, right? That’s part of this is, you know, it’s the backbone is having people be able to get able to tell me word for word what they’ve been through and for me to be able to see these themes within my community where in a space where they feel safe. So I have had, I mean, I actually don’t even know how many new people I’ve met in my life and networked with all over the world. And I just sit with them on a zoom call. We talk for as long as they want to talk and just spending time and getting to know my community. And it’s been the most beautiful part of this project because it’s just our community is so, you know, we make up a small percentage, but our network goes beyond just ourselves. You know, I’ve had an incredible amount of allies step in and, you know, really be able to support me with their, you know, skills and their ability to be a voice within the allies that they’re around and carry out this word. That is really great. How do you test your designs? Basically the way that we have designed the process. So just to clarify where we are right now is we have done our first round of funding which was just a short campaign. We just wanted to do something to kick us off. And it was really, you know, I was really just so taken aback by the support, not only from the people in my community, but the people in the industry as well in the sex toy industry have been so pivotal for me in just being there and being like, this is something that you should absolutely be doing. I back you however I can help. Nice. You should be a good target for acquisition at some point. I mean, you know, I really like, I’ve thought about this so deeply from all angles that I can from my own perspective, but every single, I mean, every person is unique in their body, but every trans person is also unique. We have parallel experiences, but everyone is so different. And so basically, you know, I have been able to get to a certain point where I’m going to get my feet in the door with a manufacturer to get my first initial designs created. And what I’m going to do then is I’m going to take those designs and I have a focus group of 50 individuals who are all people that I’ve just networked with one on one and have, you know, just personal time with that want to be involved. I’m sending them one of the products and what I’ll do is I’m going to send them with a journal. And what they’re going to do is they’re going to use the toy for 60 days, keep a journal of the times that they use it as much or as little as they do and leave me their feedback and their thoughts. And when the 60 days are up, they’re going to send those back to me. I’m going to compile all of that data and analysis and just, you know, learning about what people’s experiences were, iterate on those designs and then take them to a manufacturer to move forward. So basically the pivotal point for me, I’m starting from a position where I took these designs to my community one on one and felt confident in the feedback I received just on these initial designs. And I think that it’s going to be just so incredible to have so many people of so many different identities be able to participate directly and feel heard in this process. Yeah. So that’s, that’s where we’re sitting right now as far as testing our products. We are getting to the spot where we’re going to be able to do that hopefully this year and then we’ll move forward in manufacturing. What are some of the challenges ever since this phase so far? Yeah. Wow. You know, I mean, I think that just to start it off, I think that it’s, it’s hard to put your designs out there before they’re protected and not only just like, oh my goodness, emotionally, you know, because it’s something you work so hard on, but also just like, I’m not in a place to trademark, not trademark, I’m sorry, patent. And so it’s, it was a little bit of a risk, right? Putting my toys out there. And it was a struggle for me to trust that my designs wouldn’t be stolen. But I really thought about that a lot before I put them out there publicly on my campaign because I realized first of all that a huge part of this is transparency with the people that are supporting me. So I want them to be with me handheld all the way through this process. And so I, you know, I realized also that I think that this situation, particularly if someone were to go in and take my design, let’s say, worst case scenario, right? Someone decides that they want to make my design in some capacity. I felt like that furthered my mission in some ways where I was like, this isn’t all bad, right? Like part of my mission is more toys and more things for my community. And that’s what I want. And so like worst case scenario, there will be more things out there for my community, even if they don’t come from me. And so that has been a challenge because I, you know, it was risky, but I think that it ultimately is something that I navigated with my mission in mind. And also just, you know, funding is hard. Funding is hard for so many different reasons as far as like figuring out the right structure of how you want to move with this. And, you know, I’ve just worked so hard for three years just on what I had in me and how much I could put into it every single moment that I had, I could put into it. And that worked in my favor when I started funding as far as getting out there. You know, we talked about networking and being able to get out there and get the ball rolling was just so exciting and energizing. And I realized if I pushed the ball, it was going to roll. How have you done funding so far? Yeah. So I did an Indiegogo campaign, a short campaign, and we raised about $7,500, which is, you know, we were aiming for a huge lofty goal. And all we wanted to do was take steps. And so this is huge for us. It might not sound to some people like a lot, but when you’ve put in so much time and passion into something that you care about so much, every step is so huge. And if this is going to progress this dream coming true, even if it’s not a huge amount of money, every step is so crucial. And so every step that we’re making, including every donation we received was just a huge boost of we’re doing this. Like this is going to happen. We just have to keep moving. So we’re going to move into other phases of funding as well as, you know, we have some other things that we’re working through right now that hopefully will work well for us in the financial department and be able to move forward. But, you know, we have our website up and we’re moving forward in just going full force. That’s awesome. Are there any business milestones that felt especially meaningful to reach? Yeah. I mean, like I said, our website launch was huge. It was a really collective and creative effort with my team. And they just showed up for me and made it exactly what I had envisioned. And it’s such a fun space and we’re just going to get to expand on that. And our Indiegogo campaign launch as well as completion was just huge. It was just amazing to see how many people rallied behind us, even if they couldn’t donate. It was just sharing, you know, talking to people and people just really showed up. So those things alone are huge milestones for us. And also getting our feature in print. That was a huge deal. I was in disbelief, you know, it was just pretty amazing to feel like I am just, like I said, supported and seen in this project when it’s very scary. It was very scary to put myself out there. Right. That’s the February Expus Premier issue? Correct. Yeah. We’re featured in the breakout brands, the newcomers of 2025. I was honored to be a part of that feature. So many incredible people were involved. And I just, yeah, I was honored to see it. It really, it’s like all of these things just make it more and more real and more and more exciting and energizing. So that was a huge milestone for us as well. Sure. How come you didn’t do a longer crowdfunding campaign? Yeah. So this was just meant to kind of be just like I said before, just kind of like getting things moving for us. So we had a few different ways that we could have funded because we did it through Indiegogo. That’s something that can’t be open-ended. So there’s a couple of different ways that you can fundraise through Indiegogo. One of them is you have to meet your goal in order to receive your funding. The other is flexible where you just are able to receive whatever you raise. And so we ran for that 60 days, which was our limit for a flexible campaign. And we ran it for those 60 days. And going forward, I believe that our future funding, we’re going to be using a different structure that is going to be open-ended, hopefully. And Indiegogo was great though, because we were able to, if people were rewards for being involved and we get to just send some really neat stuff to people to show them that we were just very grateful. And so it was a fun structure to be able to give back to the people that are giving to me. What kind of feedback have you gotten from the rest of the Pleasure Products community? Honestly, everyone has just been so jazzed. I have people that are retailers, people that are product designers, CEOs, founders, like so many people that have just shown up for conversations with me that have really just made me feel like people are seeing what I’m trying to do and understanding it and taking the concepts and understanding the value of them and really validating that sometimes when you look at a design for so long, you wonder, you’re like, have I gone too far? Do I need to roll back all of these things? But every time I made an optimization, I heard about it. I would say this is a great improvement from the last time we looked at this. And so the feedback honestly has just been so supportive. And I just feel like everybody has been so kind to me. That’s awesome. Yeah, I’m so grateful. What are you most excited about when it comes to your products? Well, these toys have been in my mind for over a decade. So it’s so exciting just to see that they’re coming to life. But I’m overjoyed to show up for my family by creating toys that are designed to alleviate their dysphoria, create self-affirming experiences and promote body exploration. And so I’m really, you know, I’m excited to help create sexual confidence while connecting and supporting my community. And as far as the, you know, the designs a little bit more specifically, there’s a lot of different ways that these designs can be used. I’m excited to hear from our test group about all of the different ways that they came up with to use the toys. A lot of the suggested uses were helpful for them, you know, hearing about the texture. I’m just excited to really see what everybody gets excited about within these designs. These toys are versatile, you know, not only in who can use them, but how they can be used and how they can be used with other people. And I think that they’re really, you know, they’re out of the box designs that really drive our mission of hyper focus for us and by us. Tell me about dysphoria because I’ve heard the term, but I can’t say I really know what that is and that probably goes for other listeners. Absolutely. So you know, what I always describe it as for myself is a misalignment of body and mind. It can be characterized, you know, sort of by feelings of just dissatisfaction and unhappiness that come along with taking what’s in your mind and hoping that you feel reflected when you feel your own self or look in the mirror. So you know, for example, for me, as a trans, I identify as a trans masculine person. And for me, you know, I have, you know, when I close my eyes, what I see sometimes doesn’t align with what is actually going on. And so it’s like, you know, I’ll close my eyes and I’m doing one thing, but I’m wishing it was kind of another thing. And it can be very distracting. And I really would go as so far to say that the vast majority of trans folks, as well as people that don’t even identify as trans, but just experienced dysphoria, you know, I think that it’s always there in your mind, that voice is there. And sometimes it’s quiet, you know, sometimes you barely hear it, but sometimes it’s very loud and it can really just pull you out of the space. It makes you feel just so uncomfortable and it really can affect people’s, you know, like even, even approaching sexual interactions with people, it can deter people from moving forward and exploring their body because they’re only experiencing dysphoria when they use their hands on their own body or see their own body in contact with another person. There’s so many things that we experience that really affect the concentration of really celebrating. You know, the fun of sexual activities. Yeah. Yeah, that, that’s definitely something that needs to be dealt with for sure. Yeah, it’s just, you know, it’s really hard to feel like there’s a mismatch when sex is supposed to make you feel more in touch with your body, that incongruence. So that’s a huge part of my mission is just really trying to turn the table and take these experiences that sometimes, you know, are creating these dysphoric experiences for people and turn those things into something that they get excited about doing because it’s affirming their gender at the same time. That’s awesome. Tell us about Hold Me, how does this design improve on what other products try to do? Yeah, so this toy hopefully can be used by any chromosomal makeup. It’s a very unique design because it, it’s so, I wish I had, I wish I could show you a picture. This is, this is where we should have video, right? Yeah, but it’s okay. I’m happy to explain. And so basically what you can imagine is Hold Me is really special because I designed it with hopefully every person being able to use this toy in some way. So it starts out just with sitting, if it’s, if it’s not in use, it normally sits in a spring coil design. So it can be wrapped around yourself. That’s the first description that I’m going to give you. Now there are two kind of compartments for your fingers at the end of this spring shape. So it can be expanded and you can use that as a pinch and grab sort of motion. It doesn’t have to be wrapped around you. So basically what that means is there’s vibrating fingertips and this can be used in a wrap around stroking motion. It can be used in a pinch and stroke motion for someone, you know, like me that has been onto Soscerone and experience bottom growth. I had to change the way that I was, you know, having sex and I realized one of the most affirming experiences for me was this pinch and stroke motion, which wasn’t possible for me before I transitioned. Also folks with, you know, penis owners, people that have had certain procedures and, you know, a lot of wraps, strokers and ties, which I think we’ll talk about hopefully when we can talk about some more of my designs often feel, you know, sized incorrectly. They’re not adjustable as much as we’d want them to be making toys feel, you know, bulky or ineffective and it can make people feel like, like I said with dysphoria wrapped up in this, that their body is the problem, not the toy. And so this is size adjustable in the sense that if you’re just, you know, imagine you’re using your thumb and your forefinger to wrap around something and be able to just use it in a variety of ways. You can open it up or you can expand it. It’s so hard to describe like on, which is so funny because I know it so well, but when I’m trying to get it out of my mouth, I’m just having a hard time here. Just relax, just relax. So let’s talk about the Mai Tai design. It balances the well-loved features of a traditional Bolo tie with added enhancements for adaptability. Who do you want to see it in the hands of? Yes. Oh, I’m so excited about this design. So like you said, Mai Tai is a twist on a classic for anybody that isn’t familiar with a Bolo style C tie. This is something that can be, it’s basically just like a loop that is exactly like you’d imagine a Bolo tie that just doesn’t go on your neck and are often only available in one size. And so the things that we’re keeping in mind here are a stretchy, comfy and securing texture and then also making sure that we have size inclusion. So we have two sizes available to accommodate a variety of bodies. And also we’ve come up with a concept where we’ve added finger loops at the bottom of this tie. And so what that actually allows you to do is you can put this on yourself. It’s mainly designed for folks that have, you know, Ballantyceau sterone, penis owners, some people that are intersex or have had scrotoplasties or have a scrotum. There’s so many combinations here. And you can use those finger loops to pull yourself up and out. So this is a way that you can create a more affirming experience, have better access to the good stuff for some people or assistance in navigating things during intimacy like ED or changes in your erections after estrogen or testosterone blockers, which is something that happens sometimes for some folks. And so this is something that allows you to control what your body’s doing. Interesting. That’s cool. Yeah. And so you can either put it on and leave it on and just use it like you would, you know, with the Tuncheon and having that be the enhancement, or you can use it for enhanced play, moving your body around, or you can, you know, have a partner use it as well to navigate your body better. Interesting. It’s all very educational, man. Things I never thought about. So I’m so glad. And never knew about. So it’s good that our listeners have a chance to hear it as well. So how has community dialogue shaped the direction of designs and brand direction? Man, the community support for our brand is, has gone beyond anything I could have imagined. I connected with an unbelievable amount of community siblings, like I said, and allies, partners of gender nonconforming folks in support of this project. And so the dialogue has been everything, if I’m being honest, taking my community’s shared perspectives into account when I’m designing and working through the development has been, you know, the utmost importance. It’s crucial. And so like I said before, you know, we have this focus group of people and that community dialogue is going to and has already just fully shaped the direction of what I’ve been designing and what the brand is doing. And so it’s directly impacted all the steps that we take. User feedback is the backbone of our brand. Our community’s voices are championed, you know, we champion the feelings and expertise and experiences of our community members and prioritize their feedback at every stage of our brand development and our product development. That’s awesome. What has been the most important outcome of centering trans voices in your brand? Well, you know, I you mentioned earlier, it’s a very scary time for my community. And at this time, this is for me, you know, you feel so helpless, right? Like people have made their decisions and voting, we are where we are right now. And we feel you have to feel like I’m doing something progressive to help my community out. And right now, among so many other things within my community, I’m really trying to provide something fun and pleasure, self care positive for my community during such a scary time. I want them to know that like, you are so focused on by us right now, and we are going to lift you up and, you know, fuck these people. Yeah, I agree. I so I so I so agree for lack of a you know, to be frank, absolutely. We’re here to take up the space and I’m so, you know, grateful that I’m able to use my time to do that and shine light on my irreplaceable community, not only to celebrate all bodies, but to empower ourselves. I think that, you know, that is the most invaluable part of this is being able to support my community in one of the scariest times that we’ve experienced in my, you know, time out. Yeah, well, it’s one of the scariest times in the history of America. There’s no two ways about it in general, because totalitarianism is not far off. Let’s put it that way. You know, it’s not far off. And that’s why we got to do what we’re doing. We got to stick together. Everyone has to stick together, you know, this. How about the how about the people who who have a brain need to stick together? Let’s put it that way. Yeah. Anyway, and keep those conversations going like we’re doing. I was on an X yesterday and I said it was an article about, you know, Trump said that there’s going to be some pain with the tariffs. I guess there were some changes while I was sleeping, which what else is new? But anyway, my comment was this is what you dummies voted for. I mean, it’s true. I mean, that’s what’s hard is like, I’m like, wow, people chose to move forward in this. Unfortunately, the Democrats didn’t give them a very good choice. And that was my choice. But I understood that it wasn’t the perfect choice and it was pretty obvious very early on that it wasn’t going to happen. So yeah, well, I just truly believe that this is a time that we can really make history in the visibility and voices of our community. I agree. No two ways about it. So how do you see ever since impacting the dominant culture in the pleasure industry? Yeah, so, you know, I really feel like just being very transcend gender nonconforming centered from design to feedback to manufacturing and product testing. I think that this will bring out more conversations about pleasure when we embrace bodies evolving and normalizing, lifting up the people that don’t get focused on and not just necessarily thinking of, you know, what’s good for your brand progression, but just for the sake of embracing all users through and through, making it, you know, a mission based decision. And also, you know, I also just want to say that, you know, it’s not crazy common to see us in the boardrooms right now in a lot of the bigger organizations. And for the most part, we’re doing it ourselves, right? And there are so many incredible trans makers out there that are making things for trans folks already. But like I said, it’s like there’s so many places where we need to have a voice, the biggest, you know, some of the biggest organizations, you know, that have such a great reach to so many folks. There’s so much potential to make people feel seen. And I really want people to just really focus on, you know, not only that, but progressing trans people’s professional lives within this industry, promoting them, giving them opportunities, you know, like bringing them in, understanding the value of their experiences. I just think that that is something I would just love to see more of. We, I just want to see more of us involved. Yeah. Well, you got a trans person in Congress, but you can’t use the bathroom. Exactly. That’s what I’m saying. Like we got to make some changes. It’s getting crazy. Oh, baby. And yeah, in three and a half years, we definitely need to make some changes. But isn’t that how it always works? Yeah. Yeah. Hopefully, hopefully the Democrats will put up a decent candidate at this time and we won’t have a president advance. God help me. Anyway, last question. What can we expect from ever since in the future? So you know, like I said, we’re very excited to hopefully get our first batch of products into the hands of our test group this year. Depending on, you know, funding and what we’re able to do financially, you know, we’re going to be moving forward as much as possible this year with our designs being manufactured. And we’re going to take all of that feedback from our community and continue moving forward with this. Even if it’s little by little, we’re making moves as fast as possible. And there’s a lot coming, you know. I have some amazing work that I’ve been doing with, you know, some great organizations that have been featuring us. And I just think that you’re going to be able to see and understand like the power of this project with the amount of support that I’m seeing just in our industry alone. That’s awesome. Maddie, I’d like to thank you for being our guest on Adult Site Brokery Talk. And I know we’ll get a chance to do this again as you progress. Yes. Thank you so much. This was so lovely. I really appreciate your time. And yeah, so grateful to know you. Thank you. Thank you. My broker tip today is part four of what to do to make your site more valuable for when you decide to sell it later. Last week we talked about keeping your site up to date and making sure everything works. Next, find new ways to monetize your website, such as sell advertising. If you’ve got a free site like a tube, that’s the best way to monetize your site. If you have a tube, another way to make more money is to sell premium memberships. For free users, one level of content. And for premium users, you can do things like give them higher quality or longer videos or both. You can also make the site ad free for premium members. Start an affiliate program. If you have a pay site, this is a great way to increase your quality of traffic and get more joins. With all sites, you can figure out other upgrades and products you can sell to your users. Pay sites can also sell pay per view, where people have the option of paying by the scene for content they can’t get on the site. This is also another way to charge users as opposed to a monthly fee. Sell them other products like toys and novelties. Market your business. Do things to improve your search engine results. There are some great SEO consultants out there who can help you get higher search rankings in Google. If you want some recommendations, contact us on our site. List all the benefits of your site and your marketing and how they affect the user. And of course, hire a great marketing consulting firm such as Adult B2B Marketing, which we also happen to own. We’ll talk about this subject more next week. And next week we’ll be speaking with Mia Lee of Mia Lee Financial. And that’s it for this week’s Adult Site Broker Talk. I’d once again like to thank my guest, Matty Hennessey, of Eversense Toys. Talk to you again next week on a Adult Site Broker Talk. I’m Bruce Friedman. 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