
Adult Site Broker Talk Episode 275 with Roger T. Pipe of Rog Reviews
Episode Description
Roger T. Pipe is a seasoned journalist and respected critic in the adult entertainment industry, with a career that spans nearly three decades. He began in the mid-1990s by sharing porn reviews on internet newsgroups, quickly gaining attention and contributing to major adult retail platforms of the era. In 1996, he founded RogReviews.com, which now hosts over 9,000 reviews and hundreds of interviews with adult film performers.
A long-standing member of the X-Rated Critics Organization (XRCO), Roger was inducted into its Hall of Fame in 2009. He currently manages XRCO’s day-to-day operations and plays a key role in preserving and shaping the organization’s legacy. Roger also serves as a voting member for both the AVN and XRCO Awards, two of the adult industry’s most prominent honors.
In addition to his writing, Roger has maintained a strong presence in broadcasting. He has appeared on television shows like Naked New York and been a regular guest on radio programs, including Love Bytes with Bob Berkowitz, KSEX Radio, Playboy Radio, and Daily Noise. He has also hosted his own shows and podcasts, including segments on Radio Dentata, where he provided in-depth analysis of annual award nominees and winners.
Roger’s work goes beyond reviews and media appearances—he has also explored the deeper cultural and philosophical dimensions of adult entertainment. In 2010, he authored the chapter “Something for Everyone” in Philosophy for Everyone: How to Think with Kink, offering a thoughtful take on the genre’s broader meaning and impact.
Highly regarded across the industry, Roger is recognized for his insightful critiques, active participation in key organizations, and thoughtful contributions that continue to shape conversations about adult entertainment.
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This is Bruce Friedman of Adult Site Broker, and welcome to Adult Site Broker Talk, where each week we interview one of the movers and shakers of the adult industry, and we give you a tip on buying and selling websites. This week we'll be speaking with Roger T. Pipe of ROG Reviews. I'd like to invite you to check out one of our projects that we're very proud of, thewaronporn.com. You'll find articles on age verification laws and more on the industry's plight in the war on porn and the numerous attacks on us. Go to thewaronporn.com and check it out. AdultSite Broker has launched a new website at AdultSiteBroker.com. The attractive new site is easier to navigate and now includes this podcast inside of it. Check it out at AdultSiteBroker.com. Finally, just a reminder, we're always looking for buyers and sellers of adult sites. Perhaps you've been thinking about either selling your site or buying one. Always feel free to contact me at adultsitebroker.com with any questions you may have. Now time for our property of the week that's for sale at Adult Site Broker. We're proud to offer a network of interracial reality hardcore sites. The main site has reality interracial hardcore porn with amateur girls as well as some porn stars. Scenes are shot in public places in beautiful Miami. The other sites are feeder sites with niches like Pogs, Wives, Cum Shots, BBW, twerking, and blowjobs. They shoot in a true reality style that's resulted in some of the most viral adult videos of the last decade. With the right owner marketing an affiliate program, there's a tremendous opportunity to grow. They currently have over 400 scenes. Much of the network's revenue comes from Pornhub, ManyVids, XVideos, and Sheer, and the site itself is growing rapidly. Only $432,000. Now time for this week's interview. My guest today on Adult Site Broker Talk is Roger T. Pipe of Rod Reviews. Roger, thanks for being back with us on Adult Site Broker Talk. Always fantastic to be here, Bruce. Thanks for having me. It's great to have you back. Roger T. Pipe is a veteran journalist and critic in the adult entertainment industry with a career spanning nearly 30 years. Starting in the mid-90s, he gained recognition by sharing porn reviews on internet news groups, which eventually led to contributions for major adult retail platforms of the time. In 1996, he launched RogerReviews.com with thousands of reviews and hundreds of interviews with adult film stars. Roger is a longtime member of the X-Rated Critics Organization, or XRCO, and was inducted into their Hall of Fame in 2009. He currently oversees the organization's operations and plays an influential role in shaping its legacy. He also serves as a voter for both the AVN and XRCO Awards. Roger has also been featured in numerous major media outlets. He's well-respected in the adult industry and known for his critical insight, industry involvement, and thoughtful commentary. Roger, you've been doing this for a long time. How many reviews have you done so far? Is it really over 9,000? And what goes through your mind when you look back and think about that? It really is over 9,000. It's probably almost 10 by now, which is a lot. What goes through my mind is, you know, when you do the math at two hours a piece, you've got, you know, four years or so of my life reviewing movies, which is a lot. I guess. And does anything else come to mind? It seems like an awful lot of time to watch porn, that's for sure. But you like porn. I do. I do. But as you mentioned, 30 years, that means that my entire career is now well into its MILF stage. That's good. I like that. So, I'm going to use that, actually. I'm going to talk about my career as a B2B guy being a MILF. There you go. Or what's a man MILF now? A DILF, I believe. A DILF, yes. I've heard that phrase, yeah. There you go. Yeah, well, I'm a dog dad, so it counts. The industry has changed so much. Now, how has that changed the role of reviewers and critics? I think in a lot of ways, it's diminished the role. When I started, most people watched their porn because they rented it from a store, a family video store or an adult store, right? And you had the box cover to go by. And as a guy who worked in stores, I bought a lot of movies for our stores. And quite often, the boxes were great and the movie was crap. And I heard that from a lot of our customers. You know, the box looks great, the movie's bad. And I found that to be true. And that's one of the reasons I started reviewing was on internet news groups way back in the day. Fans didn't know what was good until we spent money on it. And I think that's really where critics come into play. One of the early interviews you and I did, I believe we talked about this with some of the free porn sites, what that would do to reviewers. And I likened it to a food critic. If the restaurant serves free food, do you really care how good it is? Eventually, you're going to eat there anyway. And if you don't like it, you throw it away. So as it's become less about trying to wisely spend your adult dollars, I don't want to say become less important, but we have a different role. I think now it's more about alerting readers and listeners to new stars as opposed to new material. Interesting. What new stars come to mind right now that you found interesting? On the last couple of years, Violet Myers, Gal Richie, I feel like I'm in a weird stage right now. You know how with music, we sort of get stuck in an era and that's just our music. I feel like at some point with porn, I'm still looking at – like Angela White's been in the industry 12 years. She's still my favorite to watch. So, she's not new. Everybody knows who she is. She is all over my Twitter feed, man. So, but there's always really good new starlets as well. But I feel like I'm kind of still Angela White, Valentina Nappy, Vicky Chase, even Asa Akira who hasn't done new stuff in a long time. Not that I haven't moved beyond and still like the new stuff. But also the era of the stars whose name we know isn't gone, but it's really changed. Back in the day, you get someone who's knowledgeable, name the top 20 stars, and you can probably bang out 15 to 18 of them. Now they change so quickly and then they switch to only doing OnlyFans or whatever it is. It's a little harder. Yeah. I mean, how has the whole content creation boom on OnlyFans and other of those type platforms how do you think it's impacted the industry? It's obviously changed it dramatically and in a lot of ways for the better especially for the performers you no longer have to be in big movies necessarily to be an influential star if you have a great social media presence and you have an only fans or another outlet that speaks to your fans you can be really successful and all of that money is going directly to the performer, except what the platform takes. It used to be, you know, when Jenna Jameson made a movie for Wicked, her pay was a very small part of the budget. And that movie had to make all that money back. Now, if you're a star and you have a camera and a partner, you can make content all day and sell it in perpetuity. You can do it on an iPhone. Exactly. And I think in that way, it's given the performers a lot more power. And I think you see the performers who are really good at what they do and really driven, doing exceptionally well. Yeah. I mean, pretty much all of them are on OnlyFans now and other platforms. I mean, it's not like just a few. Yeah. I almost think it's a must because again, there's fewer productions now than there was 20 years ago. When DVD first took off, we were still in a boom. There were a lot of movies. I'm surrounded in this office by about 7,000 DVDs, just walls of them. They used to come to my – I used to get 50 to 60 a month, just major releases. That doesn't happen anymore. So if you are a performer, you're not going to be shooting every day. So if you've got an OnlyFans or something like that, you can shoot every day and you can make money off that. And I think it's really important. And going back to what we were talking about before, there's also content shares. So it has changed a lot for the studio in terms of their budget and what they have to pay the performers because they can get the performers to take a lower sum, allowing them to use it on their OnlyFans. Right. And that makes sense. These alternative sort of outputs really helped the performers create kind of a micro economy. I used Pirates for an example, the digital playground movie, right? That was huge. But the budget was huge. And you had to pay for box cover design and catering and all the hundreds of people you had to pay to make a movie. It had to make all that money back. Now, you got an afternoon, shoot for two hours. You don't have to make $2,000 on the scene. You might only make $400 your first week, but then you get to resell it forever. Again, I think the smart and industrious performers are doing really well with it. It allows fans to really support the artists that they like, specifically. Instead of going out and giving money to a rental store, you're actually giving it directly to the performer, like you used to when you'd go on a dance tour, for example. Yeah. Interesting. You were talking about having 7,000 DVDs in your office. So, in the old days, in the DVD era, which there's still DVDs, but not that many people buy them, people would send the reviewer like yourself a DVD and ask you to do a review. What happens now? Now it's a little different. I still get DVDs from about three companies. That's mostly who people see me reviewing movies for because I review what's in front of me. We get passes to streaming sites. I have a couple performers who send me their only fan scenes. So it's still similar. It's a lot less physical media. The 7,000 movies in the office is down from about 12. It finally got to be too much. Again, we live by the train track, so that thing starts to rumble and you get an avalanche of porn and it's just, I'm too old for this shit, you know? That's funny. Do you still enjoy the content you watch for review and how has it changed over the years? I do still enjoy it. I actually got asked by Valentina Nappy this year in Vegas. She was a little more blunt. She said, do you still jerk off to porn? Which, you know, it's embarrassing when one of the most beautiful women in the world asks you that question when you weren't ready for it. I do still enjoy it. I really like the content. I miss really good features because there aren't that many of them. But I do still like it. It's changed a little bit way back when I was watching, reviewing 20 a week. I think I would get a little more burnt out then. Now I have a regular day job. I've got adult children and we go out and do things as a family together. I have less time to do it. So it kind of feels a little more special now. And also, since I'm not getting 60 movies a month, I'm kind of watching what I want to watch, which is a nice thing. I had a really good friend who was a music critic, and we worked together in one of those video stores before he had his career and I had mine. And he said, you know, I loved live music before it was my job, and I could choose who I wanted to see. Now I have to see everybody, and it's not as much fun. So I kind of feel the same way. Right. When it becomes a job. By the way, how'd you answer her question? Well, here's how I wish I'd answered it. And Valentina, if you listen, what I wanted to say was yes, but only yours. That's not what I said. I was far more clinical. I said I do, and I still watch with my wife, and we enjoy them together. Far more clinical. I should have been a little more lecherous, but I was a little blown away. You mentioned creator scenes getting sent to you. Do you review those as well? I do. I started reviewing individual scenes a while back when the DVDs started drying up. And also, again, as my time was more limited, I was able to review a scene and put it out quickly. I kind of enjoy that. But again, I still miss sitting down and watching a whole movie and having something to say about more than just body parts. Yeah, I bet. How do you think today's adult content compares with material from the past? Is it better or worse or something in between and why? This is where I'm going to sound like an old man, right? Don't we all? I will say this. In a lot of ways, it's better. I started reviewing in 95, 96 on VHS and comparing, honestly, the scenes that I get sent via the email from a performer on their iPhone. Comparing to what I was looking at on VHS, the quality is a thousand times better. There's a lot more variety in the performers. So I think depending on how you view beauty, I think the performers are more beautiful. Not that the most beautiful then is not just as beautiful now, but I think we get a much wider variety. Again, because you don't have to fit a small stereotype. Again, I miss features, but we went through a period in the early 2000s with what I called couch porn. Some great stuff, anabolic, red light district, diabolic. But really it was guy, girl, couch. Girl, girl, couch. Guy, guy, girl, couch. And that really was it. And it wasn't bad, but there was nothing particularly creative. It really was just a voyeuristic exercise. Now, at least almost every scene has something. It might be the 50,000th stepmom scene that I've watched this year, but at least they're trying. And I think that's kind of fun and adds a little bit to it. So I think if you take the best of what is out now, it compares pretty well to the best from 20 years ago. Right. And the technical quality is much better. Oh, yeah. 100%. Some of that stuff that wasn't great technical quality was still really good because there were more raw edges back then. I feel like almost everything now really feels produced. That sometimes takes away from some of the fun. Sure. With all the changes in the industry, have there been any improvements? What improvements would you like to see in the future? Other than the technical stuff we talked about, I think the distribution, again, from a performer standpoint, I think it is really good to see that someone can have a career as a performer and really make their own choices. When I started, you had to perform. We had one or two performers who only did girls. Now, that can be a choice and someone can make a career out of it. If someone only wants to do solo, you've got webcam shows, you can do OnlyFans where you don't actually do scenes with other people or only with your significant other. And you can make a significant amount of money. And I think that's an improvement for the performers. It's not, I have to do XYZ times 26. And I think maybe it allows performers to have a little more power. That I like a lot. I miss physical media because I'm an old guy, but there's something pretty cool about I don't have to have a pile of 8,000 DVDs in the corner. I've got this really cool, you know, four terabyte hard drive that has a whole year's worth of stuff on it. That I think is pretty cool. Absolutely. And how about improvements you'd like to see in the future? I would like to see them go back to finding ways to tell stories. I really liked when Axel Braun was making the comic book parodies. And I know we played out the parody stuff. But I really liked the comic book stuff that he was doing. It was really high quality. And it added a lot of fantasy appeal. I'd like to see more of that. I know why they don't. It's really difficult. Like you said, nobody's buying DVDs. I do, by the way, still buy DVDs. I still buy CDs. So there you go. I bought two CDs this year. My son's almost got me off of the CD train and just, here, just download it, Dad. But I did, I bought two. And Blu-rays, I love mainstream Blu-rays. I look for sales and then usually buy them like 40 at a time. Interesting. So, what are the biggest changes for performers in the industry? Obviously, you know, working as creators on the OnlyFans type sites, but what are the other changes you've seen? It would seem obvious, but social media has changed everything. Before I was a reviewer, I went to shows in Vegas and would get autographs and stand in line and take pictures. And unless I got lucky and a performer was dancing near me and I could go see them, that was the only time I really got to see the porn stars that I loved on screen. So it was a very special thing. And it was a couple of shows in Vegas and a couple in Atlantic City. That was it. Now, first of all, you've got conventions all over the place almost once a month. So that's happening constantly. Yeah. The Exotica shows are all over the place. Yeah. And I think that's great. But also with social media, like you said, I've heard from Angela White 15 or 16 times today. I know exactly what she's doing. So they're able to communicate with fans much more immediately. And I think that's really good. I also think it takes away some of the mystery. It's not quite as special. And I think it took away a little bit of that. Yeah, I get it. Yeah, she posts a lot. She does. And honestly, if anyone was starting a career, she's one to look at and say... Absolutely, yes. I would say that she's a really good role model for potential new models slash creators because, yeah, her team, I'm not going to assume she does all of it herself, But her team does a fabulous job. And that's also where OnlyFans agencies and the like come in for the creators. Trust me, they're not all good. I certainly know some that are really good and some that aren't. And then there's all the ones in between. But that's a great way to keep yourself out there. And there's also PR agencies. And yeah, I mean, I know a lot of good people that are really, really great at promoting the performers in our industry. In Angela's case, yes, there's a team. But I can tell you just interactions. She knows what I've said about her and what the exchanges are actually between us. So, again, a really good example of not being lazy. Not that everybody who uses an agency is lazy. But building a brand and standing by it and being that brand and being genuine, really good example of that. It's huge. Yeah, because people can tell if you're phony. You know, the huge breasts don't hurt either. Oh, wow. She is kind of gorgeous, so. Yes, she is. You know, big tits never hurt. How do you see AI changing the industry? That's really the big question now, right? I see a lot of sites popping up with virtual girlfriends and AI images and deep fakes. And there's a little part of me that says webcams were going to destroy the industry. Phone sex was going to destroy the industry. Sex chat was going to destroy the industry. OnlyFans was going to destroy the industry. Certainly people said the tube sites were going to destroy the industry. So is AI what's finally going to kill it? I don't think so. but it's gotten so good so fast that it's hard for me to imagine it's going to continue to grow. But if we are two years away from you not being able to tell the difference, again, I think we go back to that. If it's free, who cares if it's filet mignon, right? If ground beef is all they'll give you free, you're going to learn to like ground beef. If AI is what is available for free, because it doesn't involve any age restrictions and things like their age verification. It's just straight up art. Yeah. How are you going to do that? Are you going to give your AI IDs? But if we're a couple of years away from something that looks very, very real and it's customizable, I don't think it'll kill the industry, but it's certainly going to take a big bite. But again, going back to your performers, okay, fantastic. Let's say I'm 45 years old in the industry and fans really liked the way I look when I was 19. okay, you can join my site and here I have AI content of me looking like that. I'm sure you're familiar with Steve Lightspeed and what he did with the Lightspeed girls way back when. And he's very, very active now in AI. And I don't know if you know it, but he took his Lightspeed girls and he made new versions of them for AI. So that's a great example of it. Yeah, I think that's going to be really game-changing. And again, I think you're going to see performers using an AI version of themselves on OnlyFans. So I think it's going to change the industry a lot, but I think it's going to change the world a lot. I mean, I've convinced my sons who are both now young and politically active that before I'm dead, we're going to see an election in this country flipped on a fake video or something AI created is going to completely turn us upside down. And that part of it terrifies me. Yeah, well, there's a lot right now that terrifies me, but I heard, I mean, we're recording this in July and this is going to run, I believe, in September or early October. And I heard that Stephen Colbert got canceled today. And, gee, I wonder who did that, you know? After the big lawsuit with CBS Paramount, you want to bet that that wasn't in the settlement language? Probably was. Now, that means you've got more competition in the podcast world because you know that's where he's going. Oh, well, he's probably already there. Shit, isn't everybody? Everybody's got a podcast, so God love it. Not as good as yours, though. See, I have one too, which is not as good as yours. Yeah, I appreciate that very much. It's a great compliment coming from you, Raj. What do you think of performers using their platform for activism? Do you think they use it enough? Boy, this is going to get me in trouble. I'm going to give you two answers, and I don't mean to straddle both sides of the fence. Back when I was doing PR, if a performer asked me if they should be very active politically, right now, I would say probably not for business. If you want to do business, I would say be careful because almost anything you say is going to alienate, let's say 40%. 40%, no matter what side you choose, you're going to lose. That could hurt your brand or get you sort of pigeonholed. But if you feel strongly about something and you're willing to take that risk, then absolutely, you have a platform, You have a voice. And using it, I don't think is a bad thing. One of the things that I really hate, and I've said this to performers, because there are performers on both sides of the political spectrum that I follow. I should say all sides, but both sides of the fence. And what it always comes down to when someone on the right or the left says something, someone always boils it down to, why do we care about your opinion? Just go suck a dick. It's kind of like the athletes It's shut up and play. Right. So apparently it really doesn't matter if you're a right-wing or a left-wing asshole. You're going to sex shame regardless if you don't like the opinion coming out of their mouth, which drives me crazy. It's like, stop. What does it matter? But I do think the performers have a chance to do a lot, and especially when it comes to activism within the industry. I'm really curious to see with some of the age verification what the strong voices in our industry say about it. and how we protect freedom. But also when I was a teenager back in the day, it took an Ethan Hunt Mission Impossible level of operation between four to six of us to find whose dad had Playboys in a way we could get a hold of so we could look at Airbrush, Boobs and Bush. I raised two boys that as soon as they had a smartphone, they were two accidental clicks away from hardcore porn. And somewhere in between is a nice safe zone. Well, I'll tell you something and that will lead it well into our next question, but I'll tell you something. I made the conscious decision and I've spoken to my social media people about this. And of course, I'm a marketing guy too. So I'm well aware of, you know, the realities that there will be people out there that I will offend. But let me just put it really, really succinctly. Fuck Trump. I mean, if you follow me on X, you'll see how I feel. And I don't give a flying fuck if I lose clients over it because I'm not sure those are people I want to do business with anyway. The other side of it is I would say at least 90% of our industry is on the left for good reason of the attacks we get from the right. Now, they're not all from the right. Our former esteemed Vice President Kamala Harris was the one that pushed through Fosta Sesta, or one of them, one of the senators that pushed through Fosta Sesta, which is a horrible law. So, you know, They're not all good. And believe me, the Democrats do a lot wrong. That's one of the reasons why they're not in the office. If you couldn't beat Trump after the performance he put on the first time, you should be ashamed. Okay? You should be absolutely ashamed because he did everything possible to not get elected again. And here he is back in the White House. So anyway, that's my two bits there. Now, if I may, yes, the vast majority of our industry is left-leaning or libertarian, but the audience is not. And that's where I think performers run maybe a bigger risk than you or I. Yeah, no, absolutely. I agree 1,000% that they have to think about that. I'm glad for people like Cherie DeVille, who's been very, very active politically, and there are others. And there are many. And, you know, I think we need more. Fortunately, Cherie's in a pretty good situation that, you know, she's already doing extremely well. And being outspoken, she's not going to be hurting. So that's a good thing. That takes us back to my answer. From a business standpoint, I would caution them. But from a personal standpoint, I would absolutely applaud and embrace them. And there are performers who espouse views that I disagree with. I don't care. There's artists, musicians, filmmakers, all kinds of people who have opinions that I don't like, but their art is what I care about and that they express it all is, I think, very impressive and quite often courageous. That's why I think things like canceling Stephen Colbert is so dangerous. When comedians start to get canceled because they tell jokes about the president of the United States, when we were kids, could you imagine that happening? Could you imagine Nixon canceling Johnny Carson? My God, never would have happened. We live in a really dangerous time, but again, everybody is so easily offended. Yep. Well, thank you, social media. I have a hard time with people my son's age in the early 20s. If they were to read some of the early reviews, I think I would probably cringe and go, wow. Yeah. We don't talk that way anymore. No. It's interesting. I never watched it at the time and I've never been much of a TV watcher, but I've been binge watching the Chappelle show. Did you ever watch that? I did. And oh, my God, you wouldn't be able to get away with that shit now. No. Some of the stuff they did in Living Color. Oh, yes. Oh, yes. Oh, yes, yes. That was awesome. That was awesome. Was he on there? I think he was. He might have been. Even Saturday Night Live. Even when it was at its tamest. Yeah. There's stuff that you go back and go, yeah, no. Not today. When Eddie Murphy and John Belushi and all those guys were on. Absolutely. Yeah, it was in Chevy Chase. It was pretty wild. It was really, really wild. So we alluded to this. Let's talk about it. Age verification. Do you think these laws could end up being the end of porn as we know it? I don't see how it ends the industry. I think that it may end some of the free distribution of porn, which I think could help the industry. Because we're now at a full generation, maybe even a second generation now of people who don't pay for their porn in general. I didn't have a choice. I mean, I could rent it and bootleg it, but I still had to spend money on it. And I distinctly remember some of those news group and chat discussions when Napster was very big. And there were a couple of industry people. Jim Gunn was one of them who would talk to, I was in a group, he was fantastic and very insightful and said, you know, you guys are talking about Napster. You're stealing music. And a lot of the fans were like, yeah, it doesn't matter. He said, it's going to matter to my industry when they can do it. And at that time, it was ridiculous, right? It takes four minutes to download a JPEG right now. There's no way someone's going to be able to download a movie. Well, fast forward 20 years, he was right. Gig internet. Yeah. No shit. And again, I don't like age verification laws the way they're being written because I think they have other things in mind. Of course. Did you hear the hidden camera interview with Trump's budget director, Russell Vogt, who also wrote Project 2025? I haven't heard that yet, no. Yeah, Google it. He admitted that this is their back doorway of banning porn. But anyway, proceed. So I do think, again, I was very, I'm 100% pro porn. When my sons were old enough to find out what I did, we had that conversation. And it was a one-time conversation, and I'm very proud of what I've done. But it's for adults. It was kept locked in this office for a reason. Not because I don't think that they saw it on their phone, but because I don't think it's for children. It's adult material. It belongs for and with adults. And I joke about how hard it was to get a Playboy, but I'm not kidding. That was all we could get a hold of. And now it is so easy. So is age verification the answer? Look, again, I'm a libertarian who is terrified of identity theft, okay? It's a huge problem we don't talk about. A website having everybody's ID and credit card information, a bad idea. Or a third party. It doesn't matter. Everything is hackable. You know, and by the way, I saw yesterday an article where, this is amazing, the guy's kind of a dickhead. The president of the Age Verification Association basically said everything is hackable. That's really good for business, huh? Yeah, no, and he's right. When people talk about, for example, online voting, I worked at a registrar of voters for three years, saw really good voter security. Anybody who's in favor of online voting is ridiculous because yes, everything's hackable. I voted by fax before from Thailand. Well, at least there was a hard line there, but because everything's hackable, that's where I think the age verification, that's what scares me about having it. I do think that it will at least slow down some of the free distribution. And again, as someone who really cares about this industry, I think that has hurt the industry a lot. Well, and look, and I've said this many times on this podcast, and I'll repeat it, telling blue in the face, about 10 years ago, I said, we really need to get our arms around age verification because it's going to pop up. And if we leave it to governments, we're in big trouble. I think it's about the time that the UK started talking about it. Okay, they finally instituted it a couple months ago or a month ago. It just cracks me up. It took them 10 years. But I mean, and we've waited and we procrastinated. The industry should have gotten together and come up with a standard. And if we had presented that standard to governments, I don't think they would have been able to do what they're doing now, which is trying to get rid of us. At the very least, we would have avoided the appearance of doing nothing and wanting to do nothing. Right. Correct. And you should listen to Cherie's 200th episode of Adult Site Broker Talk, if you haven't already. And she talks about the idea that kids are seeing her content just makes her sick. And I think that's the case with pretty much all the performers. We're talking about locking the office to your kids. I don't think parents want their kids to see porn, but I'll tell you something. I don't think most parents are responsible enough to enable the parental controls on their kids' devices. Problem is the kids are so smart, they know how to turn them off. Yes. We were smarter technologically than our parents. My kids are smarter than me. That's the problem. And again, I don't think it has to be foolproof. But the fact that the second they got a laptop or a smartphone with Google on it, you can go from being an innocent kid typing boobs to full-on anal porn in about three clicks. And somewhere between porn is bad and no one should look at it, and that is a nice, happy medium. And, you know, for me, I've always said I think porn is great. It's fun. It's entertaining. It's sexual release. It's good for couples. It's good for all kinds of things. One thing I don't think it's good for, at least mainstream porn, is sex education for people who are not properly sex educated. I would not want either of my boys' only exposure to sex education to be – I'm not going to name a company, but just pick one, any mainstream porn company. That's not how they should learn about sex because a 12-person gangbang is not how they're going to experience sex, hopefully, for the first time or even the hundredth time. And they should not expect that. And that worries me a little bit, and it always has. Sure. As it should as a parent. Do you still do your podcast? And also, what podcasts in the industry do you listen to? I haven't done one in a while. The site's kind of going through a little metamorphosis. I don't have a lot of time to work on it. I want to do the podcast. I now have a daily commute that's about 40 miles through a carbon canyon back into Chino. It's a nice little windy 16-mile ride. And I would love to just do podcasts in the morning and the afternoon because it's a perfect time for me to relax and unwind and talk about the industry, but I haven't in a while. And unfortunately, I have such an old car that I can't plug anything in. I don't even have a CD player. I have a very, very, very old car. So I don't get to listen to podcasts as often as I'd like. I listen to yours, usually about the time you invite me on, I go back and I start listening to what you're talking about so I can try and sound smart. I've listened to Cherise before. I think there's a lot of really good podcast. Holly Randall has a really good one. So when I do listen, I enjoy and I really like hearing smart people talk about the industry. What I don't like is people from outside the industry who are not smart and not respectful talk about it. I've become that, you know, angry old man there, you know, respect our business more. In our industry, we should be angry, okay? When uninformed, stupid people talk about an industry they don't know anything about. And there's lots of those people, believe me. And what they think the industry is and what the industry is couldn't be more different. But it's unfortunate and really unfortunate. I'll take a little side to her here. My youngest son, when we had the conversation of what I do, he was over 18. Honestly, I kept them really shielded, especially considering I stayed at home and raised them while I was building the site. We had never really discussed porn. He didn't want to talk about it, but he had some very incorrect ideas about what happened and the connection between mainstream adult entertainment and sex trafficking. And it was a really interesting conversation because he's not a bigoted young man, but he just did not have exposure. And the only exposure he had were from other people his age and podcasters who at best mock it and look at it as less than. A lot of conservatives down your way. I'm sure he gets it in both ears. Yep. And for him, honestly, when the air went out of his tension sales was when my wife said, yeah, I knew before he started. This is not a secret that he's keeping from the family. This is material he's keeping away from his children. It's not a secret. Just because we don't talk about it doesn't mean she wasn't around from day one. And I think that was his big thing was, are you keeping this secret? And now that they're both old enough, no, porn should not be a secret. It's not something you put on in public. Don't watch it on the bus. But if you're watching and you're doing what comes naturally, what Valentina asked me about, there should be no shame in that. You know, I should have proudly told her, yes, twice a day, especially when your movies come in. What are your favorite porn sites and why? for information or for good material yes okay for information i always iafd to me is is the best site our industry has ever had the most useful the most complete it houses countless reviews people much better at this than i am as well as the best documentation of who did what to whom and where and when it is a site that i use daily who's this who did they pair with they also write some great blogs. I keep talking about doing a podcast with Jeff from IAFD. It's IAFD.com because I'm not familiar. IAFD.com, Internet Adult Film Database. Interesting. They were the first ones to house my reviews. They house lots of people's reviews. It's kind of IMDB for porn. Yeah. Yeah. I was going to say that. I kind of thought that's what you meant until you started talking about reviews and stuff. And IMDB also has adult in there as well. I have my own page there. Oh, wow. See what happens when you write some porn scripts? Ooh. Exactly. Wow. You get paid 75 bucks and you turn on. You've made the big time. What are some of the most common questions you get from readers? And are there any bizarre ones you can share with us? I get a lot of where are they now questions, which is really tough because when people separate from the industry, I'm not in a position in my life where I keep up with them. I'll tell you something. My blogs did a series on that, porn stars of different eras, and then where are they now? Whatever happened to so-and-so, Priya, I can't think of the name, but you would know it. But anyway, yeah, just go to the adult site broker.com blog and there is lots of that material and a lot of it is indexing very well on Google. There's also a really great private Facebook group. People do really good research. They don't reveal real names or anything, but they kind of give you stories on this is, you know, living in the South doing such and such. So that's really good. I get that all the time. And unless I've kept up with them, I always hate not being able to answer that one. But still now, I still get, you know, how do I hide my collection? How do I hide my porn? And from the beginning, I've always said, you don't, not from your significant other. If you have to hide it, they might not be the right person. Or if you have to hide something, there is something not healthy about that. Keep it shielded from your kids. But I don't like the idea that you hide it. What I've always told people there is, no, talk to your partner about it and find out what they like to watch. My wife doesn't like about 80% of what I review. And there's a couple specific genres that she said, hey, when you get one of those, grab your laptop and pop it on in the bedroom. What does she like? Some of the couple stuff? I'll tell you, one of the things she did not like about couple stuff, she liked the story. The problem is they tend to be very lesbian oriented. Lots of girl and girl sex because it's pretty. That doesn't turn her on at all. So when we went through that phase, that she didn't like. She really, really likes blowjob movies. She just absolutely loves them. Congratulations. Right. It's not a bad thing. And then some of the parodies. I really think parodies were great for couples because, again, when I was writing scripts, one of the hardest things to do is to try and tell a story when 80% of your run time is he puts this into that. She does this. So with a parody, you've already got familiar material, characters that people have already watched and have their own thoughts about. So it became easier to tell a story without having to write, you know, 17 pages of dialogue. Yeah, on who this is, we already know who this is. How about any bizarre ones you can share with us? Bizarre questions. That's a good one. You would be surprised at how specific people are in their fetishes. Hey, Raj, can you recommend a good movie where all the scenes are two on one, two women, one men wearing this particular type of clothing? And it's like at some point, this is too hyper niche. And then what really gets me is when I think of a scene like, oh, yeah, this one, what you just described actually exists. So that's probably the most bizarre. And I don't mean bizarre in a negative way. Just it's very specific. For me, I like a lot of porn. People ask a lot, what's your type? Well, it depends. Angela White's my type, but so is Asa Akira and so is Aurora Snow and so is Valentina Nappy, my wife. I was at a concert last night with a friend and it brought out a really attractive female audience. And as we do, my friend and I were casually watching people walk by and he said, none of these people that you seem to be attracted to look like your wife. I said, right. That doesn't mean I'm not attracted to them. Also like her. So I'm very easy to please when it comes to porn. And some people are very, it must have these four elements and cannot have these other two or I can't watch it. Sure. Who did you see? Last night we saw, okay, he took me to this concert. It was Whitney and Camp. Never heard of either of them, but they were kind of folk rock country-ish. He's a big live music guy and has no one to go with. So, it took me – a week ago, we went to see Alan Parsons and a British Pink Floyd tribute. Oh, geez. Alan Parsons, that would be awesome. He was pretty awesome. He can't move very well, but he sounded great. And, you know, I forgot how many Alan Parsons songs that I know. Oh, my goodness. Yes, yes. He's kind of a forgotten artist, but he was fabulous. What do you see ahead for the adult industry? I think we're going to see more. And I don't know if it's going to be only fans or if it's going to splinter into others, but I think you're going to see a lot more of that. And I really think you're going to see performers embracing AI versions of themselves to interact with fans, which I don't necessarily like, but I completely understand from a business standpoint. But again, also for performers who I had not heard the Lightspeed story you told me about, but I think that's brilliant. Bringing back your old material now as an AI version, I see a lot of that happening. I know that a lot of the VR, the headset point is very popular. I just, I can't watch it and take it seriously. I think maybe it's just I'm used to being in a house where there's other people and I hate the immersion and not knowing who's in the room. When I walked through the living room and one of my sons is playing on their VR headset, it's like, I'm just going to stand behind you and trip you. Because you can't see or hear anything. You are completely oblivious. You're far too vulnerable. So, to me, the idea that I'm going to be enjoying porn in that state, I'm going to be afraid my wife's going to bring the neighbors over. I see the appeal, but at the same time, I think I'm a little too paranoid for that. Yeah, I get it. Well, Roger, I'd like to thank you for being our guest today on Adult Site Broker Talk. Thanks for coming back, and I hope we'll get a chance to do this again soon. Would be fantastic. Thank you so much. Thank you. My broker tip today is part eight of what to do to make your site more valuable for when you decide to sell it later. Last week, we talked about information needed to give the buyer and being transparent with the buyer. Here's more information on what to give to a potential buyer. How well has your content been protected from piracy, and what steps have you taken to protect your content? Are you using a piracy takedown or monitoring service? These are important things to know. What promotional tools do you offer to your affiliates? The more tools you offer, the more successful your affiliates will be. What does your traffic breakdown by country? Tier 1 countries like the USA, Canada, the UK, Germany, and Australia are the most preferred. Add in anything else that will add value to the sale of your property that you can think of, such as what custom scripts do you use? What content management system software is on your site? Do you use billing or affiliate software like NATS? What's your retention rate? How you retain your members is of the utmost importance. How many joins and rebills do you have a day? Do you buy advertising, and if so, what kind? Can your content make more money on the DVD or VOD markets, or have you already tapped into those opportunities? How much did you spend to produce or buy the content that's on your site? What do you believe the content is worth now? We'll talk about this subject more next week. And next week we'll be speaking with Thorsten Heim of EroticOnly.com. And that's it for this week's Adult Site Broker Talk. I'd once again like to thank my guest, Roger T. Pipe of Rog Reviews. Talk to you again next week on Adult Site Broker Talk. I'm Bruce Friedman.
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