This is Bruce Friedman of Adult Site Broker and welcome to Adult Site Broker Talk, where each week we interview one of the movers and shakers of the adult industry and we give you a tip on buying and selling websites. This week we'll be speaking with George Farmikas of ICON. we've got an event section on our website you can find out all about the events in our industry and get discounts on some events you'll find all that and more at adult site broker.com we're proud to announce our latest project the war on porn.com you'll find articles on age verification laws and other attacks on our industry. It's to raise awareness of our industry's plight in the war on porn. You'll find all that and more at thewaronporn.com. And we're always looking for buyers and sellers of adult sites and companies. Perhaps you've been thinking about either selling your site or buying one. Always feel free to contact us at adultsitebroker.com with any questions you may have. 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He owns one of the top OnlyFans agencies in the world. We're offering a growing free porn gaming site with adult sex games. The site is owned by one of the top entrepreneurs in our industry. We have a premium AI companion platform focused on emotional realism and deep memory. Users interact with lifelike companions that remember every detail, respond with real emotion. They've just added advanced video capabilities. There are more properties for sale on our website. For more information on any of these listings, go to our listings page or contact us at adultsitebroker.com. Now time for this week's interview. My guest today on Adult Site Broker Talk is George Farmigas of ICON. George, thanks for being with us on Adult Site Broker Talk. Thank you for having me, Bruce. It's nice to be here. It's nice to talk to you. It's a pleasure. George is an operations and events professional with experience supporting the planning and delivery of large-scale business conferences within the digital and tech sectors. For the last two years, George has worked on Island Conference, also known as ICON, as part of Nexi Group, where he has played a key role in the operational execution of the event. George began his career at Nexi Group more than six years ago, and for the first four years, he was part of the customer support and moderation department and has been actively involved in Icon from its beginning. From early planning stages through on-site delivery, he works closely with multiple teams to help ensure smooth coordination, logistics, and overall event flow. ICON is a multi-vertical conference connecting companies across online industries like iGaming, Dating, Adult, Nutra, Sweeps, Crypto, and the fast-growing AI sector. The event attracts operators, affiliate networks, and ad networks, as well as service providers from payments and age verification to moderation and cloud solutions. At ICON, the experience goes beyond sessions. You can explore multiple theme stages packed with expert insights, join hands-on workshops, and connect with industry leaders in spaces designed for comfort and impact. The fun extends beyond the Expo Hall with side events that keep the energy high and networking lively. It takes place the 28th and 29th of May in Limassol, Cyprus at the City of Dreams Resort. Boy, is that a gorgeous resort. So, George, let's start with the most important question. What kinds of verticals and companies will attend ICON this year? So, yeah, I feel you already answered everything with your intro. Of course, you said ICON is a multi-vertical conference. What we are trying to do is bring high-reward online industries, and our focus is to bring together these companies for cross-collaborations and to work together in various ways. We have dating companies, adult, iGaming, Nutra, Sweeps, and crypto, mainly because we know from our own experience that there are ways to collaborate, as I said, especially when it comes to traffic. We share the same traffic, let's say. We also have, of course, operators, affiliate networks, ad networks, and a lot more people joining us at ICON. And it goes without saying that we have around these companies, we have every company supporting them, like payments, of course, very important in our industries, age verification agencies, moderation teams, tracking platforms, cloud services, VPN, and many more. Okay. So for people who have been to ICON before, like I have, was there the first year how have things changed from say year one to year three things have changed a lot i mean most importantly because we listen to our attendees and we always try to adjust and adapt i mean we try to do the best we can and to give you some examples so looking back first of all example, it's transportation. On the second year, we added shuttle buses moving back and forth from the airports, from the hotels, our designated hotels, to the venue of the event, to the side events. We tried to create a way that people don't need to worry about anything. And that's not all. Every year, we're adding new areas to the conference is growing of course so our attendance with our exhibitors we grow with new areas that we are adding every day i don't know if i'm missing anything i mean we had two new areas three actually new areas added that was our vip lounge and co-working space and the oasis cocktail garden where people can relax. The VIP lounge focuses on exhibitors and premium ticket holders. We give them a space to have their meetings in a comfortable VIP way. We have a co-working space that are set up as well so they can clean their inboxes and make sure that they connect on time, new leads with their teams back at the office. The cocktail garden, of course, is open to everyone. People really love that area. And yeah, new things are coming this year as well. That's fantastic. What new things are you planning on adding this year? So this year, we're adding the dome. People can see it on our website. It's a big 18-meter dome with a 360 video projection. it will be our main stage. Every year we change our main stage. We're trying to find the perfect setting for it. And as we grow and need for more people to join our speeches, then it comes to have something bigger for them. So we're adding the 18-meter dome. It's a fully air-conditioned. We're going to have translation, their live translation from English to Russian and Russian to English, if needed, of course. You know, having people coming from iGaming, a lot of people coming from CIS, we want to give the option to them to feel comfortable and to do the speech in their own language. So, yeah, we're trying to add more elements. We're also thinking about having a live translation from Hebrew to English and vice versa. We are also adding a new thing for our headline sponsor. And it will be a band stage and band slash booth stage. So great things are coming and a few things that I will keep for later. Okay, sounds good. You know, the hotel itself is spectacular. I remember the first show got delayed because it was still being built. And when it finally, the show happened, I think the hotel had been open a week. How important to the show is the venue? I have to say it plays a big role because the venue itself offers everything. Of course, the maize is very high-end, and all the amenities it has to offer, like accommodation, the casino, of course, for the gamblers that join us, multiple restaurants, pool area, the bar area. And of course, it has an IE where we do an event on the first day. So it offers everything and it's right on the edge of the center of Limassol. So it has an easy access to it as well. And being a parking lot, I mean, it's easy for people. And I think we believe that the venue itself attracted because at Icon we have a lot of C-levels, owners, high-ranking individuals, let's say, from companies joining us. And we do believe that one of the reasons is because it's at the resort, so they know they can book their stay there, easy access to the conference, they don't need to move around a lot, and they can do their meetings, dinners, plan everything there, so it's very important. Yeah, it's really a gorgeous facility. Anyone who hasn't been there, I suggest go to the show and stay at the hotel. It was fantastic. It was certainly worth it. Okay, you were talking about the different businesses that are going to be there. Obviously, AI is going crazy right now. How much of the show will be AI geared? A lot, actually. It has been since day one of Icon. I mean, we had AI companies joining in since the first year. And that's the main reason we also introduced, when we introduced our thematic zone with different stages for specific verticals and specific speeches, we also introduced an AI stage. And it's not only on the thematic zone. I mean, we have speeches on the main stage as well. It has been growing a lot. I mean, especially from the industry of AI girlfriend, we had a lot of companies joining in and that's why we supported them. and the whole industry actually with related topics on AI reference and panels on that aspect. I mean, we are always trying to stay in trend and AI is trending a lot. So we try to include it as much as we can. Okay. How do you balance creating networking opportunities with keeping the schedule full with content? Our edge, I think, is that we plan and organize everything. I mean, from delivering the main event to all the side events happening around ICON, starting two days before the conference. This gives us the ability to plan in a way and schedule everything in a way that does not overlap and can run smoothly through the four days of the conference. Having control over the side events is very important. We know what time they start. we know who is attending due to the background of our CEO he knows how to work events networking events that helps a lot also having full control over the speeches the main DOM stage, the thematic zones so that let's say we don't have on the day of the AI thematic stage we don't have an AI speech happening at the same time on the main stage or an iGaming panel and on the main stage is happening the same time as an AI speech on the thematic zone or dating or anything like that. So we having control over everything, it helps us a lot. And yeah, creating those spaces as well as I mentioned where people can have their own space to do their meetings and everything, it helps. Okay. What are the areas or features of the event that attendees have told you they like the most? I mean, I have to start with the Icon app. The Icon app, it's in-house built. Our amazing developers have created the app and they did it so with the feedback from our team. Our team has been attending conferences over the last 10 years. I mean, we've been almost in every conference out there, so we used a lot of apps. And, you know, it gave us the ability to create something that was tailor-made to our needs. You know, these are the conference and not us conference organizers. And it's not only that people laughed it so much that they were willing to give feedback, pitch ideas about what new features we can add. And we've been doing so. We always listen to our attendees. So we always try to add new features, upgrade the ones we have, you know, and that's since year two, let's say, that comes mainly from our attendees. And that's not only that. I mean, the app, it's the main thing. People last year, of course, loved the new areas, the cocktail garden, as I mentioned, the VIP lounge and everything. And people always praise us for the organization and the profession, at least our team shows during the event. It's nice to hear, I mean. Yeah, I mean, even in year one, you know, you certainly take a first-year show and its performance with a grain of salt because, obviously, you're still learning. But that came out off without a hitch. You guys did a phenomenal job on that year one show. It was amazing. It was really amazing. Thank you. Thank you. And yeah, it's true. I mean, it's not only the Icon team. We are a group of companies and the whole group joins in. So everybody loves Icon. They go over and above Icon and that shows at the end. Yeah, absolutely. So what specific feedback from past attendees has influenced the way you put ICON together today and what features you're presenting? I mean, I already mentioned the shadow buses. It was an important feedback from the first year. I mean, it was the first year of ICON. People started joining from all over the world. They didn't know how Cyprus works on transportation. Yes. Yeah. We're Mediterranean people. So we do things a bit different. So people and we tried with the shadow buses with different collaborations with companies that offer taxi services, etc. to make that easier. The most important feedback, to be honest, is that we need to keep our prices competitive. And that's in order for our attendees and exhibitors and sponsors to be able to have their return on investment. And we do our best to accommodate. It's a harsh business, but we do the best we can. We always listen, to be honest. We always listen and adjust. We added the thematic zone because people needed more time on the stage to pass on important messages. And, you know, if you have only your main stage or just a couple of stages or three stages, you generalize a bit the switches. You need to generalize because anyone can join, anyone will join. But when you have stages with a specific theme that runs the whole day, then you can go in deeper, you know, in more detail. So yeah, we try to listen and we do our best to accommodate. Well, if I can tell people one thing who are coming to Cyprus, you talk about transportation. One thing not to do, don't rent a car. Oh my God, don't rent a car. The rental car companies in Cyprus are horrendous. I rented a car and the people that were being served before me went to get in their car and the handle came off in their hand. And not only didn't they give him another car, but they made him wait to get that handle fixed. My car was a freaking mess. And you talk about the lovely parking lot at City of Dreams. That's where it died. So just to let everyone know, don't run a car. Take the shuttle buses. And don't try to drive in Cyprus because that's a riot drill, too. Oh, my God. I almost got run over. So anyway. At least the card died in style, you know. Oh, absolutely. I just called them and said, come get it, man. The keys are at the front desk. It's all yours. And they had the audacity to still charge me. So that's okay. They got a lovely review that's been seen, I think, 12,000 times or something. So, yeah, Google reviews definitely paybacks a bitch. Okay. So back to the show. What strategies do you use to make sure that sponsors, exhibitors, speakers, and attendees all have a positive experience at ICON? I mean, I think it's very important that we have constant communication. I mean, constant communication with everyone joining our exhibitors, sponsors, attendees. And we try to make everything easy for them, like creating accurate specifications for their exhibitions, both their sponsorship, their designs. We always support through our designers for everything around Icon. Of course, we have accommodation. We have transportation, as we mentioned. We have a whole team doing customer support. So anytime we receive an email, we are on it. We're trying to reply on time. Don't keep that in this waiting. We always try to go the extra mile for them. I mean, it's important. I mean, it's why I can start it, to be honest, from our CEO. At one point, he got tired because we've been exhibiting as well. And he wanted more service than, you know, just doing business. He wanted that extra service, people to listen to him, to the team, actually, to be able to do the exhibition in a more comfortable way. So we always try to listen and we are always in communication with them. We try to plan everything ahead and give everything out on time so that they can deliver on time and we can adjust. For example, we always check all designs. We make sure that even the smallest thing, I mean, a typo isn't there. And get back to our exhibitors. Guys, here, you missed this. Here, we should put this. Or here, you should put this. And we try to support. And, of course, that keeps everyone happy. It's easy to come to Icon. I mean, exhibiting at Icon is like two, three emails and you're done. Yeah, it definitely is very, very well organized. Now, your company, Nexi Group, is a very large sponsor of a number of events. I'm thinking mainly of events like TES. What have you guys learned from other events that you've put into your show? And what have you learned from other events that you've kept out of your show? RedWalking, our subsidiary, has always been exhibiting a test, as you mentioned, and we will always do. I mean, it's an important event. But yeah, what you always learn from your own experiences and other conferences is that you always need to be prepared. It's like Murphy's Law. It says that everything that can go wrong will go wrong. And I'm not being pessimistic or something. It's just about how, you know, we've learned that you have to have a plan B for everything. When you have the plan B, most probably nothing will go wrong. If you're not prepared, that's when things go wrong, I mean. But yeah, what we learned is that we need to be prepared for everything. We need to have a plan B, and it's a lesson. And, of course, in this industry, we're always learning. We learn that we need to keep it fresh and be constant. I mean, have a constant quality. I mean, we need to always push for better and never sit back and relax. Sure. Has there been anything in any other events? And I'm not talking about tests specifically because, as you said, it's a great event. Has there been anything that's happened at other events where you've gone, oh, God, we've got to stay away from this? Yeah. I mean, empty spaces, usually it's the attention to detail. It's the small things that at the time you'll say, eh, nobody will notice, but people do notice. And that attention to detail, I mean, I don't want to say something specific. I mean, it happened at a conference that one of our companies went. We had a TV at our booth and it took more than a day to fix. And now that was a lesson because on all three years, we had people, our video editor and one of the management team, going around all booths and making sure every video works. I mean, we even edited videos on the spot, changed the format in order to make sure everything works. So that's the only example that comes to mind. But of course, I don't want it happened to us. It doesn't mean that it will happen to everyone. I mean, for the other conferences. But, you know, it was even this small thing gave us a lesson. And that was the reason that on the day of the conference, the first hour we spent going around and making sure everything works for every booth. I mean, that's just what I'm saying. Even those little things that happen, give you lessons. And you know, you think to yourself, well, of course somebody would do that, but not necessarily, because those little touches, that attention to detail, as you talked about, that isn't the case with everybody. Not everyone works on that kind of a policy. You know, some people go, okay, it's plugged in, it's going to work, but you know, and I know that things break. And if things break, there's got to be somebody there to fix it. And if there's nobody there to fix it, then if something breaks, you got to call someone to fix it. And like you said, it can take a day. So that is really, really important because as someone who sponsors shows, I know how important it is that everything's right. And I have to say all my years at TES, they've always been perfect. Okay. The only screw ups have been on my end. So there you go. That's important as well. It's not always the conference. It's not always a conference. No, like I forgot to get my artwork in so I didn't have a banner. Yeah. Yeah, well, it happens. So it never happened again. There you go. What's the most complex part of organizing an event like Icon behind the scenes? Take us behind the scenes and talk about that. Where to start? I mean, yeah, organizing Icon and planning everything, It's amazing. It's exciting. It's fulfilling. I mean, I love it and the team loves it. And it's something that we all keep close to our hearts. But you need to coordinate with various vendors, the production team, the AV solution team, the print shops, entertainment. I mean, it's so many people. I mean, we're talking about more than 250 people that we need to coordinate, let's say, at the same time on a very short period of time in order to deliver. It's the venue. It's everyone. I mean, it's so many teams that work at Icon. And I mean, the week before Icon, we practically most of the management team that is directly in port, let's say with Icon, we live at City of Dreams. And it may sound luxurious, but to be honest, most of the time we're at the expo floor, trying to make sure everything will run smoothly, that everything is in place on time, etc. So it's that, I mean, handling so many teams, different teams that you're not working all year round. It's not like our team that we work all year round. We know each other. We know how to operate. And, of course, you have those last minute, you know, requests. And you try to tackle everything and ensure that the quality and the results remain top level. So this makes the whole process challenging. Running a show is very challenging. I tried. I was in the process of planning one and I never actually ran the show. I can only imagine how crazy it is before and during a show. It's got to be crazy. And then after, there's got to be a huge sigh of relief because it's like, oh, my God, we did it. You know, I can tell you a story about it. I remember last year, you know, the show ended. One of my colleagues that we work very closely together for Icon comes to me and says, George, I'm about to cry. And I go, no, we finished. Everything went so good. And then after a while, I went for a walk around the expo floor and, you know, everyone has left and everything was empty. People came in, started tearing everything down. And I was walking around and then I go out and some other colleagues of mine ask me, Hey, George, how are you? Everything okay? Everything is finished? And I mean, my eyes started swelling up and I was holding back. But it was not because it was because it was that feeling, you know, it was tears of joy, let's say. Oh, yes. Yeah, satisfaction. Sure. Yeah, yeah. For what you accomplished. Oh, absolutely. It's got to be tremendous. Go back to when Icon started and when the plan came together to do Icon. I know your owners and I know they're not doing this for the money. Okay. They do very well. They're doing this for a particular purpose. What was the purpose in starting Icon in the first place? Look, I still remember the meeting we had when our CEO pitched the icon idea. And it's what I've said before that we wanted to give a better experience and do things a bit differently on a more fresh eye, let's say, and joining the industry of expos and conferences. And that was the main reason. I mean, I can tell you, I don't want to tell you a story because it's about another conference. So I don't want... I never like the... You don't have to mention the conference. And I will just say that the last experience our CEO had before Icon was not the greatest. It was a bit like during the end of COVID, the whole thing with COVID and everything. And the experience was not the best. He came back and told us, I know that we have the team to deliver something great and I want to do things differently. And that's when Icon started. I mean, it was about giving something fresh and new to out there. Something better? Really? I completely get it. I do remember when the idea was first launched and it came off very nicely. How do you coordinate with multiple teams to make sure everything runs smoothly from day one on? So the good thing is that we have a great team. And the icon team is just, I mean, it's 12 people, let's say 12, 13 people, along with devs, designers, marketing, operations, sales, and everything. But the support we have from the whole group is amazing. Everyone loves Icon, as I mentioned. So they all help with all aspects of Icon sales, everything. And when it comes to on-site operations, what we do, our CEO will sit down, get the list of the whole group. He has the names there. And taking into consideration because he knows us. He knows everyone. And because most of our people have been working for us for a long time, myself, I'm going for my 70th year. Yeah, and so he knows where to place people. He knows and he builds teams around food and beverage, teams around the speakers, teams around registration, tech support, media coverage, and everything. So he builds those teams. He assigns a team lead for each of those teams. And to be honest, on the day of the event, it's like none of the teams will come to us and say, we have this problem. What shall we do? They will come back. Most of the time, they handle things their own. But when they come to us, it's like this happened and we have this option and this option. They will look into it, come back with answers, not only questions. They will come back with the solution, not only the problem. So this helps a lot, speed up the process. And most of the time, no one will even notice. I mean, we do have a main coordination team that everyone reports to that team. But in general, everyone knows what they're doing. As I told you, most of our people have experienced icons since day one. So they know how to run things. They know how it's growing. They know everything. And of course, we do meetings. We do a lot of meetings before each team specifically, but as a whole group as well. And everyone knows what they're going to do. Everyone knows their responsibilities and they do deliver. It all comes down to preparation, right? It all comes down to training. Exactly. Because in any company, not even talking about an event, but any company, if you train your people properly, you shouldn't have to be constantly leading them by the hand. Yeah, exactly. What role does technology play in managing the attendee experience and overall event operations of ICON? In this day and age, I mean, technology is a big part of ICON. I mean, if I can start with our developer team, they're always focused on delivering new features that will make the attendees seamless, having a seamless experience. I mean, starting from our in-house build-up that I mentioned, we give all the tools to the attendees to navigate the conference network and find everything, all the information they need. But of course, on-site technology plays a big role as well. Give me an example. Starting from our registration. I mean, you know, you're getting into a conference, you need registration, you need to make research, find the best technology out there. And every year we try to do better. So we even took taking control of that part as well. I mean, from the printing software to the in-house build-up, and our website controlling the infrastructure makes it easier to tailor-made it to our needs and to our attendees' needs. Imagine we are building an in-house software for the printing system. So we are even controlling that part. So technology is a big part, and the more fun side of technology that we use, We also introduced our AI agent, Thalia, for support through the app. And Thalia learns every year and becomes better. So this year she will have more to offer. But, yeah, if I need to come down to something, is that having control over the technological infrastructure of the whole conference, I mean, it makes it very important. know okay so looking back at past events what operational lessons have had the biggest impact on how you plan the show today i think is what i mentioned before it's always having a plan b but being prepared it's not only about having a plan b it's about constant adaptation you need to make sure that you don't get in a box and if something doesn't go on that side that's it everything ends and yeah i mean operational wise we learned a lot about the registration how to do the flow in order to avoid delays every year we're adding more more printing stations we separated at one point, let's say, the exhibitors and sponsors that we need to fast track them and get them in the conference from the attendees. We always improve our relationship with the city of dreams. And of course, building long lasting relations with your vendors and production teams is very important as well. And it's a lesson you learn when you start working. Every time you put someone new, you are in uncharted waters. You never had a personal experience before, so you cannot be sure that they can deliver the same level that the rest of the team will. So having long-lasting partners is a very important lesson, and we have very good communication with them. improving our communication with the venue, of course, every year more and more. And we have a great relationship with them as well. That helps operations a lot because when you have these strong relationships, then they can bring the people they trust as well and they can help you as well. So it's a whole thing. But yeah, always being prepared is the most important lesson. But then it's smaller lessons, you know, it's detail-oriented lessons that you learn. Sometimes not paying attention to so much detail is a lesson. I mean, last year, everything was running smoothly. And I remember I was so focused on every detail that was, you know, we placed the case on the whole window in the front and we every year we create something new and one of the stickers was a bit scratch and it was over the center you know the central entrance of of the registration and i have the printing team print a new sticker come remove the scratch one and replace it and i remember harris told me that was a bit too much i mean nobody i was gonna say i was gonna say who else besides you notice that, right? Yeah, exactly. It's the same thing my CEO said. I mean, Harris comes to me, George, you are the only person that noticed that. Exactly. Yeah, that's another lesson. Sometimes paying too much attention, it can ruin my own experience. You know, it can ruin your own experience when you're building something so big and you're worried about a scratch. No, no, this is about 21L's sticker. Yeah. So that's another lesson. Attention to detail. Sometimes it can go too far, you know. It's kind of like somebody's cleaning your windows and you go, you missed a spot. Exactly. That's, yeah, that's something that. One more question. Because I've been to Cypress a few times now, and it's a really cool place. For those who are going for the first time, do you have any suggestions as far as dining or anything else that somebody just has to do if they're at the show? I have to say, try the local cuisine. I mean, we don't do everything right in Cyprus, but we do have an amazing cuisine. I mean, it's not your, you can find those places that also do, you know, fusion style things or high end cooking in a Cyprus, you know, a Cyprus thing. But actually visiting a nice tavern and having meze, you know, having souvlaki and trying the Cypriot of the real Cyprus. That's my advice. If they get the chance, don't go to McDonald's. You can try that at home. Go to a Cyprus tavern and try soup. Or even foods like moussaka or oven pasta. We call it pastichio and etc. But look, I do love food. So I imagine. And when I go, when I visit other countries, I always try to do the same. I don't focus on having a burger or... Yeah, eat like the local Z. Yeah, try to find a taverna in Spain, let's say, or whatever. I mean, you do need to try the local Z, and it's part of the whole experience. Yeah, I found some of the places on the coast were just, first of all, gorgeous. Okay, there was one place and I don't even remember the name. It was right on the water. The water was like splashing up on us. Okay, we even had to move a seat. And the seafood was just incredible. The Greek salad, just incredible. So I think we went to that place three times while we were in town. We liked it so much. And I wish I remembered the name of it. But anyway, yeah, look for those coastal places. It wasn't fancy. It was really a local place. And certainly people on your team who live there can certainly give you some tips, right? Yeah, of course, of course. Most of them do not live in Limassol, but come on, Cyprus is so small that we practically live everywhere. So, yeah, they can advise. And most of the time, it's not the names, you know, it's not the big names. It's the places that locals actually visit. Exactly, exactly. The concierge at the hotel is excellent, too. So they can give you some really good tips on some down-home places. Well, George, I'd like to thank you for being with us today on Adult Site Broker Talk. And I hope we have a chance to do this again soon. Yeah, same. It was a pleasure, Bruce. And can't wait to see you all. I mean, we're having our event in Marbella now. The Tour With Us event in Marbella. We have Coya Club in Puente Romano. It's an amazing club. we have a dinner and then a party the dinner is invitation only for anyone listening and it's fully booked same goes for the party after people had the chance to register on our website and we're sending the last approvals today and announcing a fully booked so of course I forget I don't know when the podcast will go out so I don't remember now so for you that Join us at the Marbella event. I hope you had a great time. And I'm looking forward to seeing you at Iconami. Indeed. Thank you, George. My broker tip today is part four of what to do to make your site more valuable for when you decide to sell it later. Last week, we talked about keeping your site up to date and making sure everything works. Next, find new ways to monetize your website, such as sell advertising. If you've got a free site like a tube, that's the best way to monetize your site. If you have a tube, another way to make more money is to sell premium memberships. Offer free users one level of content, and for premium users, you can do things like give them higher quality or longer videos or both. You can also make the site ad-free for premium members. Start an affiliate program. If you have a pay site, this is a great way to increase your quality of traffic and get more joins. With all sites, you can figure out other upgrades and products you can sell to your users. Pay sites can also sell pay-per-view, where people have the option of paying by the scene for content they can't get on the site. This is also another way to charge users as opposed to a monthly fee. Sell them other products, like toys and novelties. Market your business. Do things to improve your search engine results. There are some great SEO consultants out there who can help you get higher search rankings in Google. If you want some recommendations, contact us on our site. List all the benefits of your site and your marketing and how they affect the user. And of course, hire a great marketing consulting firm such as Adult B2B Marketing, which we also happen to own. We'll talk about this subject more next week. And next week, we'll be speaking with Brandon Jones of Jiggle Jiggle. And that's it for this week's Adult Site Broker Talk. I'd once again like to thank my guest, George Farmikas of Icon. Talk to you again next week on Adult Site Broker Talk. I'm Bruce Friedman.
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