This is probably the most asked question and the hardest to answer. It’s impossible to know exactly how long the process will take. Some deals take a week, and some take a year, with everything in between. This is a process and a partnership between your company and Adult Site Broker. It’s important to view it that way so we can work together to sell your site or company to the highest bidder.

We ask you to send us financials from the last 3 years along with our Sellers NDA. HERE is a basic template for financials, in case you want to be prepared before contacting us.

Then we assess the value of the property based on financials, and sometimes, when financials don’t tell the entire story, we consider traffic.

If you decide to accept our assessment and want to use us, we draft a broker agreement, you sign it, and we go to work to sell your property.

We have an email list of over 13,000 people that we use to promote the property (as a blind listing, in other words, until the potential buyer signs an Buyers NDA, we do not tell them the identity of the property or any other specific information.)

We also target the property to specific people we think might be interested. We keep a list of buyers and the types of sites they target.

We also list our offerings on our website. Again, as you’ll notice, these are blind listings.

Once there’s a buyer and you accept the buyer’s offer, we draw up a letter of intent (or LOI) and put the relevant details of the sale in the LOI, sale price, terms (whether it’s a cash deal or there is a down payment and the buyer buys with payments) and any other details of the deal.

After that, one of the parties gets their attorney to draft a sales agreement, the agreement is signed, and an escrow is opened. We use escrow.domains as our primary escrow provider.

After escrow receives the funds and the domains involved in the sale, the deal is consummated, and the escrow closes. The seller gets their funds, and the buyer receives the property.

This varies based on the size of the deal. A property selling for 100,000 will have a higher percentage commission than a property selling for 10 million dollars. After the assessment, we will provide a quote for our commission rate.

You should have your financials from the last 3 full years and also the current year.

We sometimes request access to Google Analytics to review your traffic trends. Also, we request additional information about your company after the agreement is signed, including why someone would buy it.

Sometimes people will contact us who have just launched a site a couple of months prior and want to sell. In almost all of those cases we suggest to the seller to wait until the site has a chance to fully grow before trying to sell it. Otherwise, it’s unlikely you’ll recoup your investment in the site. And those rarely satisfy our 50,000-dollar minimum.

We broker all types of adult sites and companies. However, if the value of your property is below 50,000 dollars, we aren’t in a position to handle it. In that case, we have a FREE marketplace where you can sell the site yourself, ASB Marketplace.

Absolutely. In 2020 83.5% of our business was repeat and referral business. If you’d like to refer sellers or buyers to us visit our affiliate program, ASB Cash and sign up as an affiliate.

We rarely handle domains. The only exception are domains that are of a very high value. If your domain is valued at under 50,000 dollars go to ASB Marketplace and list it there for FREE.

We find that being transparent about what you’re selling helps move the process along. Keep in mind that all public listings, both on our website and in our newsletters and mail blasts, are blind listings, with no company or website names mentioned.

However, we also have private listings for companies that want to exert an extra level of caution. In these cases, we target only potential buyers within our industry circle of influence. But you don’t benefit from the mail blasts and mentions on our website, which bring us most of our deals.

Valuation is typically based on profit, revenue quality, traffic stability, operational complexity, and risk factors (payments, compliance, traffic sources). Comparable sales also matter.

Our commission is paid only after the deal closes and funds are released from escrow. There are no upfront fees to list your property or begin the sales process.