Should You Have A Blog On Your Adult Website?
One of the easiest and, in most cases, free ways to optimize your adult website is through blogs; they offer you a chance to get creative, stay relevant, and discuss trends and important news within the adult industry. You can also set yourself up as a trustworthy and thought leader within the adult industry, which can help drive traffic and increase sales.
Depending on the type of adult website you have bought, you may wonder if this is the right option. In this article, Adult Site Broker will walk you through the pros and cons of starting a blog on your adult website and how to get the most out of this content.
Benefits Of Having a Blog On Your Adult Site
When it comes to having a blog on your adult website, there are multiple benefits to adding these pages to your website, such as:
Better SEO
One of the main benefits of having a blog is that it helps with your SEO and SERPs; through blogs, you can easily target more keywords than you may use in your usual captions or website copy. In addition, through blogs, you can easily link between pages on your website, with interlinking pages offering you the exact SEO optimization opportunities as backlinks can, which can help with structuring it and optimizing your website better for search engines. With Google now emphasizing educational, high-quality content, regularly updating your blog throughout the month can improve your search engine ranking as you offer your users relevant, high-quality additional content.
Interact With Your Customers
In addition, blogs offer an informal way to communicate with customers, keeping them up to date on new products, website updates, discounts, or new content offerings.
Industry Specific Marketing
Marketing for the adult industry can sometimes feel more challenging than it should be; with social media channels and search engines actively limiting the amount of adult content shown, finding new ways to market yourself can take time and effort. However, adding a blog to your adult site that regularly discusses industry-relevant topics can quickly gain search engine rankings and organic traffic as you hit specific keywords, such as talking about new technology or porn film reviews on your tube site or offering dating advice on your adult dating site. As you can see, we do it here at Adult Site Broker.
Low-Cost Content
Another benefit of utilizing blogs on your adult website is that they come at little to no cost. By keeping it in-house, you can quickly and easily produce blogs for free that you can easily share with your audience. With options like guest posting and sponsored posts, you can increase your revenue by offering these posts on your blog to relevant persons or other adult websites for a small fee.
Increased Traffic
Additional pages that earn you search engine rankings can also help you increase traffic to your website. By creating blogs using relevant keywords and focusing on trending topics, you can ensure that you quickly come up in search engine results when people search for specific issues or ask questions. Good, high-quality blogs can earn you higher search engine rankings, which can then help drive traffic to your website.
Better Engagement
Having a blog on your adult site can help increase brand awareness and engagement, offering your users additional, relevant content to enjoy. As it helps your search engine ranking, you become easier to find, which increases your brand’s awareness. Offering comment sections on your blog can also lead to increased engagement. In addition, blogs can provide you with additional content to share with other websites to earn backlinks, which can raise awareness and generate traffic to your adult site, and extra content that you can use across social media platforms to promote yourself and engage with your users.
Cons of Having an Adult Blog
On the other hand, while having a blog can offer multiple benefits, including SEO optimization and interacting with your website’s users, there are a few cons you should be aware of.
Time Commitment
Writing high-quality blogs regularly can be a time commitment you may not have the time to make. In most cases, running and owning an adult website is a one-man job; you are the CEO, the marketing manager, in charge of sales and partnerships, and any other important jobs you need to do to ensure your website runs smoothly. Because of this, regularly producing a blog may be too time-consuming for you at the current time.
Lack Of Direct ROI
When it comes to your adult website, you want to see that you regularly make a monthly profit, showcasing a good return on investment. However, having a blog can indirectly affect your sales, making you more searchable and increasing traffic and engagement, leading to more sales and income. The reality is that creating and writing a blog for your website offers a lack of direct ROI that you may not find worth your time pursuing.
How To Get The Most Out Of Your Blog?
When running a blog on your adult website, the main reasons are for better SEO to help you hit those page-one search engine results, establish yourself as a brand authority, and offer industry-specific marketing. To do this, you need to do the following things to get the most out of your blog:
Research Relevant Topics
When it comes to being a leading industry voice, you need to take the time to research your audience and competitors and see what topics they are regularly discussing. This could be done by reviewing social media trends and where you or specific hashtags are being mentioned, looking at what questions are being asked via tools like Ahrefs’ free SEO tools, or what topics leading industry blogs and publications are discussing.
Keyword research
Semrush offers in-depth keyword and SEO audits, noticing what keywords you are being found with and whether you need to include any. You can note which terms or words to mention in your adult website’s blog by doing in-depth keyword research for blog topics and yourself. This then allows you to build content that is of high quality, regularly searched for, and authoritative.
Consistency
There is a fine line between earning a penalty for producing spammy blog content, such as making too many blogs littered with links just for the sake of SEO, and creating consistent, high-quality content that is authoritative and earns you a high Google search ranking. Start at 1-2 a week per month and review the analytics to determine if you need more or less after that.
Conclusion
Although you may not have thought that a porn site or fan site would be the likely candidate for a blog, including one in your SEO and content planning can be a simple way to optimize your SEO, gain on-page links and interact with the users of your website.
However, it is essential to not just write about any old topic but carefully select relevant ones to the audience you are trying to reach; for instance, offering guest posts from adult filmstars and filmmakers or insights into how porn is consumed on a porn site can appeal to those who are interested in learning more about the topic and staying up to date on their favorite pornstars. Whereas offering tips and tricks for content creators on a fan site on how to make it big and earn money from their fans and subscribers can help set you up as a leader in the content creator industry, making you seem trustworthy and, therefore, the platform they want to sell their content on.
Read more from Adult Site Broker here:
What Is The Return On Investment For Buying An Adult Website?
What Factors Can Impact the Price Of Your Adult Website?
Challenges For Adult Websites: What To Know Before You Buy