What Questions Should You Ask An Adult Website Broker Before You Sell Your Website?

• 02 Dec, 2024
• Adult Site Broker

When it comes to choosing the right adult website broker for you, you need to know what questions to ask to help you find the right brokerage for you and your needs. In this article, Adult Site Broker walks you through what questions you should ask your adult website broker before you sell your website. 

What Is a Website Broker?

In general, a website broker is someone who helps with the buying and selling of online businesses and their websites. They can offer advice and support you within the sales process. They should help with website valuation and due diligence and be able to help you find and work with legal assistance for the sales agreement and escrow. 

As the name suggests, an adult website broker focuses on acting as an intermediary in buying and selling adult websites. They operate in the adult industry, so they offer extensive knowledge of the current market, trends, and opportunities within the adult industry for porn sites, fan sites, cam sites, adult dating, and adult e-commerce businesses. 

Why Work With An Adult Website Broker?  

One of the main issues, when it comes time to sell your adult website is that, while you may have connections with others in the industry, you may need to know who is looking to buy an adult site. This means you either have to sell it on a website marketplace and go through the process on your own, or you have to send multiple emails to your network, which yield no results as people aren’t looking to buy. This is why working with an adult website broker, like us at Adult Site Broker, can come in handy. 

Whether you are new to the adult entertainment industry or have been working within it for decades, an adult website broker can be your greatest asset when it comes time to sell your adult website. Not only are they able to support you and offer expert advice about the market, your website’s value, and the sales process, but they are also able to help you throughout the sales process. But, through their network of buyers and sellers, they are in the perfect position to match your adult site to a buyer that matches your needs, saving you time and energy from dealing directly with offers. Also, having an adult website broker allows you to keep the fact that your site is for sale confidential. A good adult website broker will make the promotion of your site a “blind listing”, not saying the name of it.

The overall aim of an adult broker is to act as an intermediary between a website buyer and seller. An adult website seller will contact the adult website broker, and when a buyer comes along looking for the same type of site, the broker will see if they are a good match. Once an offer has been made, the broker will oversee the purchase and sale of the adult website, earning a percentage of the sale as commission.  

What Questions Should You Ask Your Adult Website Broker? 

However, before you decide to work with an adult website broker, it is crucial to ensure you are getting the most out of the experience. That is why we have compiled a list of some of the questions you should ask an adult website broker before you choose to work with them. 

How Will They Value Your Website? 

Understanding how the valuation of your adult website will work is crucial to understanding the potential you can earn from the sale. When asking them, you want to know what they need from you (usually three years of financials) and if they will apply a revenue, net worth, or traffic value when completing the website valuation. 

What Is Their Buyer Network Like?

One of the main benefits of working with an adult website broker, alongside their market knowledge and expertise, is their buyer network. You want to ask them how extensive their buyer’s network is (currently, Adult Site Broker has over 9000 names on our mailing list) and how they will market your adult website to potential buyers. In most cases, alongside advertising their listings on their website, through email, and other forms of advertising, like social media, they will email your listing directly to drum up interest if they have a specific buyer in mind. 

How Much Experience Do They Have? 

Another reason you may choose to work with an adult website broker instead of overseeing the process yourself is that you are looking for help from someone with expertise in the adult industry and the process of buying and selling an adult website. Asking them how many years they have been working as a broker, what type of websites they are used to selling, and how many years of experience they have in the adult industry allows you to gauge if they can offer you the best possible advice and support throughout the process. 

How Do They Facilitate Communication Between Sellers and Buyers?

Once an offer has been made and you enter due diligence, being able to easily and quickly communicate with your buyer to answer their questions is critical to ensuring the sales go through quickly and easily. You want a broker that will support you throughout the negotiation process and help facilitate communication between you and your buyer. Understanding their process to do this also allows you to know how hands-on you will have to be when communicating with a potential buyer.  

What Services Do They Offer? 

A website’s sales process requires multiple services, including a buyer network, legal assistance, and opening an escrow. Understanding what advice or support a potential brokerage can offer when it comes to drafting a letter of intent and purchase agreement allows you to understand if their services are worth the commission fee you will pay at the end. In most cases, although they won’t provide legal help or open an escrow, they may partner with others offering these services. 

How Will They Protect Your Confidentiality? 

Another critical question to ask is what their confidentiality process is when selling your adult site and how they can protect it. In most cases, a good adult website broker will make you sign an NDA and put as few details as possible in their listings, keeping your name, website’s name, and financials confidential as they seek a buyer.  

Will They Assist With Due Diligence?

Due diligence can be a lengthy process as the buyer investigates your website and asks you questions regarding your adult site’s finances, legal obligations, operations, and website analytics to gain a bigger picture of how the adult website operates. Your adult website broker will often have many details, such as previous financial records, to make the process smoother.   

Conclusion 

Like a real estate agent, when choosing the right adult website broker, you need to ask questions to ensure you get the most for your money. 

Understand the type of support you are looking for and ask the following questions to help match you with the right adult website broker the next time you sell your adult site. 

Read more from Adult Site Broker here: 

What Mistakes To Avoid When Selling Your Adult Website

What Is The Difference Between An Asset Purchase Sale and a Share Sale When Buying an Adult Website?

How To Choose Your Valuation Multiple When Selling Your Adult Website