Buying vs Building Your Adult Website – Which Option Is For You?
As you look for the next venture within the world of digital adult entertainment, you may have an idea of the type of website and content you wish to show. You can buy a pre-owned site via a reputable adult site broker or build your website from scratch. Both offer their pros, but knowing which is the best option for you requires understanding the potential cons of each. In this article, Adult Site Broker will look at the best choice for you buying or building an adult website.
Why Invest In An Adult Website In 2024?
Although there is still a lot of stigma surrounding investing in adult websites, with most VCs and Angel Investors actively refusing to invest in the industry, as a business owner looking to make a profit, buying an adult website can be a lucrative investment for you and your business.
By 2032, Allied Market Research‘s industry report shows that the global sexual wellness industry is expected to hit $31.6 billion, with fan sites like OnlyFans and tube sites leading the way for popular business opportunities to turn a profit. By investing in an adult website in 2024, you can be part of this growth and earn a profit quickly.
There are two main ways you can invest in an adult website. One is buying an adult website via an adult website broker like Adult Site Broker and building an adult website from scratch, such as working with a website developer or using a premade template. In the next section, we will look through the pros and cons of each before deciding which is the best option for you.
Buying vs Building an Adult Website? Which Is Better?
Pros Of Buying a Website
Content: When you buy a porn site, you also buy the licensing agreements and rights to the content of the site; this means that you aren’t spending additional costs to generate content for your new porn site that will drive traffic.
Costs: Although buying a pre-owned website can be expensive, it can be a cost-effective investment in the long run. You purchase an already functional platform, design, audience, and content. This saves you time and money on marketing, paid advertisements, and designing a website from scratch.
Time: When buying a website, working with a reputable and knowledgeable website broker, such as Adult Site Broker, can save you time and energy. They do the tricky bit for you by searching for and overseeing the sale of your new porn site so you can focus on other aspects of your adult business.
SEO, Backlinks, and Established Audience: When you buy a website, you buy a website with a ready-made audience, SEO ranking, and built-up backlinks from other reputable sites. This allows you to benefit from their online ranking and previous organic traffic.
Revenue Potential: When buying a pre-owned porn site with revenue strategies in place, such as subscriptions to content creators, advertising, affiliate marketing, or membership tiers, you are benefiting from the previous owner’s revenue model, allowing you to see your return of investment quicker than if you had chosen to start from scratch.
Cons Of Buying a Website
Although buying a profitable porn site comes with many pros, there are certain limitations that you need to consider as well:
Costs: Purchasing a pre-owned website can be expensive. You may also buy a website for a high price that generates low revenue, meaning there is hardly any ROI for the price you paid. Of course, you’ll review the financial information beforehand to keep this from happening.
Reputation and Risk: You need to do your due diligence before choosing which porn site to buy. When you buy a porn site, you are not just buying the website, the site’s content, its SEO, and its audience but also taking on its reputation. An existing negative reputation or penalties from search engines can negatively impact you and your business.
Customization and Control: When you buy a porn site, you are purchasing a pre-established website that has its look, design, and content. This can limit your customization opportunities and even your control over the site’s appearance.
Pros Of Building a Website
When building a website, some of the pros of creating a porn site from scratch include:
Complete Control: From the content on the website to the overall website design, when you build a website, you gain complete control of the process. This allows you to pick a specific, popular porn niche and create a porn site dedicated to it to earn more traffic and dedicated followers. It also gives you complete creative control over the website’s look and feel to customize it to your heart’s content.
Cost Effectiveness: Building a website saves you on costs if you are a team of one or just starting in the adult website industry. From using a template to creating your porn site or working with a developer, you can quickly build a website for a reasonable fee that works and looks good.
Business Strategy: The final benefit of building a website from scratch is the chance to design one that seamlessly aligns with your website’s business strategy. This allows you to maintain consistency throughout your business and stay on brand.
Cons Of Building a Website
Knowledge Gap: When building a website from scratch, if you choose to develop the website for yourself, you may run into issues due to having no previous knowledge of website design or building. This can cause issues when trying to maintain your website or when troubleshooting problems for your porn site in the future.
Lack of SEO or Previous Traffic: As your website is brand new, your new porn site will not have a previous audience or SEO ranking, meaning you will need to start from scratch. As the world of digital porn becomes increasingly popular, this can then lead to issues of market saturation, stopping you from building your organic searchability or audience.
Costs: Building a porn site can keep costs down at the start, but as you need to build up your traffic, you may find that your marketing costs are high at the beginning as you use paid advertisements and sponsored posts and generate backlinks. In addition to this, you need content on your website to drive traffic to your site. To do this, you need to buy the license agreements for each piece of content you wish to have on your website or produce it yourself, which can lead to high costs at the start.
Time: Unlike buying a website, everything is up and running once the sale is complete. However, building a website can be a considerable time investment, from writing the copy to designing and building the layout, setting up all of your software and scripts, and setting up payment processors for users to buy from your primary site.
Buying vs Building – Which option is for you?
On the one hand, buying an adult website allows you to find a site that quickly aligns with your business goals, is cost-effective, and even allows you to build on the site’s previous SEO ranking and content. This lets you drive traffic to your website and earn a profit quickly. However, when buying a website, you are also taking on the website’s history and reputation, and if your new adult website has a bad history, you will spend time fixing that. Additionally, buying a website can be expensive. You need to work with experts to ensure that you are finding a profitable porn site worth its price.
Creating a new adult website from scratch offers you the chance to customize the website to your needs as you start from scratch. You can also control the entire design process to create a unique website. It also allows you to invest in niche content or focus on a specific type of kink, sex act, or sexuality. It also offers a cost-effective way to own a website, allowing you to build a website from scratch for less. However, as you are not a website designer, you may need help to design a user-friendly website or find a template that is intuitive and easy to use; therefore, you can quickly build up costs by working with developers to fix problems and redo your website. It also means starting from scratch with marketing and SEO, which can be time-consuming without previous knowledge.
Deciding which option is best for you depends on several factors, including industry knowledge, time, budget, business strategy, and even how much customization you want for your adult site.
Conclusion
To wrap up, investing in an adult website is a great way to profit in the expanding adult market, which is expected to be worth $31.6 billion by 2032. However, when it comes to entering the market, buying or building an adult website can offer you a wide range of benefits or limitations, depending on your budget, market knowledge, and expertise.
If you are looking to enter the world of the adult industry or looking to buy your next porn site, Adult Site Broker can help you. With our dedicated staff, an extensive database of potential buyers and sellers, and ethical practices, we will find you the perfect adult website for you and your needs.
Adult Business Consulting, our consulting firm can help you launch a new site.
Contact Us if you have any questions.
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