When determining your adult site’s value and time to sell, we usually discuss your revenue, net profit, and website traffic. But the truth is much more in-depth, with multiple factors, including SEO and SERP ranking, authority, content, and user experience, all having a deciding factor.
In this article, Adult Site Broker will look at two overlooked factors that can affect your website’s overall value.
How Can Domain Authority Affect Your Adult Site Value?
Moz originally coined domain authority. It is “a search engine ranking score that predicts how likely a website is to rank in search engine result pages (SERPs).”
These domain authority scores range from 1 to 100, with higher scores indicating a greater likelihood that your adult site’s pages will rank in search engines, offering a badge of credibility in the digital world.
This score is based on multiple factors, including backlinks, internal links, content, and keywords. Although it is not a Google metric used to determine a website’s ranking and value, it is a good indicator of how your adult site will rank in search results.
Some of the things that can affect your website’s domain authority include:
- Domain Age: As your domain ages, it has more time to build its credibility.
- The Quality and Quantity of Content: Posting regular, high-quality content helps Google see you as an authority. Making sure to optimize your video descriptions, alt text, and captions if you are a porn site can also help as Google crawls your website.
- Shareability: Is your content getting shared on social media? Are you sharing it and encouraging others to do the same? Although it can be challenging for an adult website to share all its content across social media (with our industry’s limitations), having a social presence where you post content that can be shared is crucial to your adult website’s overall domain authority.
- The Relevance of Linking Domains: Using trusted backlink sources from industry authorities can help your domain authority. On the other hand, removing any black hat and spam links can also protect your score.
So, can your domain authority impact your website’s overall value?
The short answer is yes: with good SEO practices in place, your domain authority can help determine your website’s value. This is because a good domain authority score can be a badge of credibility for buyers looking to buy your adult website. It can help your website’s overall reputation, showcase your SEO, and drive traffic, which, in turn, can lead to consistent revenue.
How Can I Improve My Domain Authority?
Removing Toxic Links
Toxic links are “incoming links that negatively affect your website’s visibility in search engine results pages or have the potential to.” These links violate Google’s spam policies or are used manipulatively for SEO, offering no relevance or user benefit. Regularly checking your backlinks and removing toxic links can help improve your domain authority over time.
Adding Internal Links
Although backlinks are essential to domain authority and SEO, internal links are equally important. This is when you link between pages on your website.
These internal links can then help search engines crawl and index your content. A tip for doing this correctly is to use descriptive anchor text, which improves user experience and helps search engines understand the context of linked pages. All of which can help you with domain authority. You may notice that we do this in our articles.
Optimizing pages for SEO
SEO optimization isn’t just about generating backlinks or ensuring you have a blog on your adult site; it also includes on-page optimization.
Your domain authority can be improved by including keywords in your website copy, alt text, and meta tags, using internal links between pages, and optimizing your website’s loading speeds.
Focusing on Social Signals
Social signals are the likes, comments, or shares your content earns on social media. They can be a great indicator of brand awareness, loyalty, and visibility.
You can attract backlinks by sharing your content across your social posts or adding social media buttons to your pages. When Google crawls through your pages, it will pick up these social signals, which can increase your domain authority overall.
Creating high-quality, relevant, and valuable content
As Google seeks to penalize sites for producing low-quality and mass-produced content, it makes sense that content plays a role in domain authority.
Creating high-quality, relevant, and valuable content, such as SEO-optimized clips and captions, blog posts, or website copy, can help improve your domain authority over time.
Engaging in Link-Building Strategies
Actively engaging in backlink-building strategies, such as sponsored posts, guest blogging, or reaching out to replace broken links, you can help your domain authority through your backlink strategy.
Do Backlinks Make Your Adult Website More Valuable?
As the first half of this article indicated, backlinks are essential to your domain authority score and SERP ranking and help you gain brand authority within the adult space.
By earning backlinks from trusted sources, such as gaining editorial backlinks, sending out press releases to trusted websites in the industry like YNOT.com, AVN.com, or XBIZ.com, sponsored posts or guest blogging spots and earning organic links as you mentioned, without you needing to look for opportunities, you can quickly increase your website traffic and raise your SERP ranking as Google and other search engines recognize you as a trusted source. We are regularly featured in all of these and other publications.
Good backlink practices, such as using them, can help with your adult brand authority, build awareness, and drive traffic to your website. All of these can increase your website’s value.
What Is A Bad Backlink Practice?
Knowing what is and isn’t the right strategy when discussing bad backlink practices can be challenging. Generally, the are blackhat or spammy backlinks, ones done by sites that have earned a bad reputation, or toxic backlinks used to help your site’s SEO rather than offering users any benefits.
Participating in these practices can penalize your SERPs, especially on Google, leading to lower search engine rankings and a loss of domain authority.
Bad backlink practices can also lead to penalties from Google and other search engines, affecting your overall website SEO, SERP ranking, traffic, and reputation. Losing traffic can result in reduced earnings and devalue your website overall.
Conclusion
Understanding the multiple factors that can impact a website’s overall sales value is essential as you begin the selling process. Only your adult site revenue, profits, and traffic matter on paper. Still, these three things are influenced by multiple factors, including your backlink strategy, overall SEO, and even your domain authority.
Although domain authority is a term coined by Moz and not used as a metric by Google to determine your adult site’s SERP ranking, domain authority can indicate any issues with your website’s backlinks, internal links, and content. The higher the score, the more likely your website will appear in search engine results, which can impact its overall value when it comes time to sell.
In addition, by ensuring your backlink strategy is optimized, continuously finding new backlink opportunities, and consistently weeding out and removing toxic or harmful backlinks to maintain your SERP ranking, avoid penalties, and raise your overall domain authority ranking, you can help your adult site’s reputation and drive traffic to it, improving its overall value as you sell.
Read more from Adult Site Broker here:
