From tube sites to live cam sites and even adult content sites, purchasing an adult website can be a fantastic way to enter the world of the adult entertainment industry and earn your piece of the pie. We at Adult Site Broker want you to understand the process.
However, before you rush to buy the first adult website, you must know what you will purchase. You must do your due diligence before buying, from verifying the site’s legal solutions and financial health to determining its place in the adult industry.
Adult Site Broker guides you through the due diligence process in this article.
Legal Compliance and Regulations
The most important due diligence you can do when purchasing a new adult website is to ensure it complies with international and national legal regulations. This includes complying with laws and regulations related to age verification and consent, such as using a legal ID to verify age when creating a membership or becoming a content creator. Also, you must be aware of copyright laws regarding ownership of content rights and comply with your country’s rules on privacy and data.
Without proof that the site is adhering to these legal practices, you may find that once you own the site, you face legal ramifications, including having your adult site shut down, penalties and fines, or even jail for illegal activities.
Financial Health Assessment
Knowing your new adult website’s financial health and history is vital as you buy it to generate revenue. You can do this by asking your seller for the financials for the last 12 months, including their revenue streams, profit margins, and expenses. But for a deeper dive, you can also look at bank and processing statements.
You also want to examine monetization sources, such as memberships, seller commissions, or ad sources, to determine whether they will remain intact once you own the site.
The initial health check aims to determine exactly how profitable the adult site is before you purchase it, making sure it meets your business needs from the get-go.
To make this process as easy as possible, at Adult Site Broker, we ask all sellers to send us three years of their site’s financials. This allows us to assess the site’s value and its financial health before advertising it to buyers.
Market Position, Competition, Traffic, and User Engagement Analysis
When you buy an adult website, you aim to generate profit by driving traffic and turning clicks into revenue. So, you need to know how your site measures up against your competition.
Competitor Research
There are several ways to do this, but using third-party tools like Semrush and Ahrefs can be beneficial and time-saving. Both platforms offer a suite of SEO features, including a link tracker, competitor analysis, and keyword generators, to help you understand the total market position of your adult website, which can benefit you and your potential new site.
Market Positioning
First, through market positioning, you can quickly assess the market’s state and identify opportunities. At a glance, the provided metrics can help you generate insights into the breadth and value of your market. These tools can also help you pinpoint how you measure up against your competitors and identify gaps in the market to improve your ranking.
With traffic, you can highlight any marketing red flags the site has, such as having a toxic backlink profile on international sites or gambling sites, having an unnaturally high percentage of exact keyword anchor backlinks, or do-follow backlinks.
Traffic Trends
You can also gain an understanding of any traffic trends, such as where your organic traffic is coming from and how much you receive daily, and even catch any downward traffic trends, such as receiving a Google penalty or losing their ranking due to a loss of niche interest, or losing their ranking to competitors.
SEO Metrics
Thirdly, it can flag any SEO considerations you must address on the site to improve your rankings, such as updating your H1 and H2 tags or meta descriptions, and any keyword gaps, and it can also allow you to monitor your site traffic.
User Engagement
Finally, through Google Analytics, you are also able to monitor your user engagement, understanding how long they are staying on your site and, if you are an adult site that sells something, follow the customer journey to see if they follow through with their purchases, such as porn memberships or buying adult content.
This is beneficial because it helps you identify any SEO ranking red flags to be aware of before you buy the site.
Content and Intellectual Property
As well as understanding how your SEO ranking and content compare to others, you also want to ensure the content is high-quality. With the growing popularity of AI tools that help people quickly generate content, such as website landing pages and blog posts, it’s crucial to ensure the content you’re buying is high quality, as it can directly affect your SEO rankings.
When doing this, analyze the website’s content (such as recent and past blog posts) to see if the quality remains the same, check the writing with AI checkers, and determine whether the content is grammatically correct.
In addition, you should do due diligence to verify that the owner has proof of ownership of the site and can provide the applicable licenses, and that the current owner owns the adult content on the website. This is because it can lead to legal ramifications, such as DMCA takedown notices if it’s not.
Technical Assessment
Finally, conducting a technical audit of your site can help you understand its performance. This can include checking your site’s security and protecting all user data.
Check the HTML for glitches and look for errors on the site. Tools like Semrush can give you an initial assessment of any technical issues your adult website could face.
However, a technical assessment can include more surface-level evaluations, such as site health, page load speed, mobile-friendliness, and site navigation. This lets you understand how user-friendly the site is for your potential users.
Conclusion
As you can see, purchasing an adult website isn’t a process to rush into. By taking the time to do your due diligence, you can ensure that you are aware of any challenges that you may face when buying a new adult website, the site’s legal and financial health, and even market placement and SEO rankings to ensure that you are a safe and profitable investment.
Working with an adult site broker can help you buy your adult site. When we work with each potential seller, we evaluate their adult websites. This allows us to match sites with the right buyers and help them maximize their profits.
