How To Value Your Adult Website’s Traffic When Selling
When determining the worth of your adult site as you come to sell it, you need to understand the many factors that can impact the value of your website. One often spoken about in passing but has yet to be delved deeply into is the value of your website’s traffic.
Adult Site Broker has broken down how valuable your website traffic is for your adult site as you prepare to sell.
Types of Traffic For Your Adult Website
Before we discuss how to value your adult website traffic, it is important to recognize the different types of traffic.
Search Engine Traffic/Organic Traffic
As the name suggests, organic website traffic is the number of visitors that find your website organically through search engine results. This is done when your adult website pops up on a search engine results page (SERP) because they have typed in keywords or a specific search query; this is the most valuable type of website traffic you will encounter and probably accounts for most of your adult website traffic. To improve your organic traffic, doing an SEO audit and identifying keywords that you can use for your adult website can help raise your search engine ranking.
Link Traffic
Link traffic or referral traffic is when users are directed to your adult site via an external link, such as finding your website’s link in a blog or an article from an external source. This can be extremely valuable as a source of traffic for two reasons. First, it shows search engines like Google that your website is considered a high-quality source of information, helping your SEO. Second, for buyers, it showcases that you have solid backlinks and an SEO presence from which they can grow.
Direct Traffic
This traffic happens without your users needing to journey through a search engine, click a link, or go through an advertisement or social media. Direct traffic is when your website is visited because the user goes straight to it by typing it in. Usually, this type of traffic is done by returning visitors who have visited your website. This traffic is valuable because it showcases your monthly returning visitors and shows your adult website’s brand awareness within the adult entertainment market.
Social Traffic
Social traffic comes from the number of website users who find and come to your website via social media. This could be through clicking a link in the bio or posts found on your adult site’s social media channels like Instagram, Twitter, Facebook, or LinkedIn or finding you through links in social forums like Discord, Telegram, and Reddit.
Paid Traffic
As the name suggests, paid traffic comes from users finding and clicking on your website via paid advertisements. This could be done by embedding a link to your website on a social media ad, paying for a sponsored post on Google, or gaining traffic through adult advertising networks and having adverts pop up on relevant website pages.
Traffic As a Website Valuation Multiple
One way to value your website traffic when selling your adult website is to use a traffic website multiple, which values your website by determining how much traffic it gets based on what the traffic would sell for on the open market.
This can be a great way to value your website if the site is pre-revenue.
How To Use Your Traffic as a Selling Point
It should be noted that traffic as a website valuation multiple is less popular compared to revenue and net profit valuation multiples. However, that isn’t to say that your traffic cannot be used as a selling point to highlight your adult website’s overall value when it comes time to sell. As buyers do their due diligence as part of the sales process, many will want to see the analytics from your website’s traffic, including where it is coming from, if it is paid or organic, and how much you are gaining a month. Your website’s traffic is a valuable asset in the sale of your adult website as it can give a clear picture of the potential popularity, sales, and revenue for your adult site. What buyers are interested in looking at when it comes to your traffic is whether there has been a steady decline or increase over the years.
Alongside other factors, like your revenue and net profits, place in the markets, niche, and the type of adult website you are selling, your website traffic has value as a selling point for potential buyers. When your adult website is valued on its financial factors, it is essential to paint a clear picture by looking at multiple factors rather than relying on annual turnover or consistent traffic. These factors should help you protect your interest and convince your buyer of the most reasonable price for your adult website for sale.
Conclusion
To conclude, although your website valuation is more likely to come from using multiple evaluations against your net profit or revenue, that doesn’t mean your website traffic isn’t valuable. As a pre-revenue website, it can help determine your potential value against the market or be a helpful selling point to include in your listing. Traffic to your website shows that you have an audience and can highlight areas you can grow; understanding the value of your website’s traffic as you sell your adult site is a valuable statistic to write down.
Read more from Adult Site Broker:
What Factors Can Impact the Price Of Your Adult Website?
What Can Affect Your Adult Website’s Valuation Multiple When It Comes Time To Sell
How To Promote Your Fan Site To Attract Creators