When determining the value of your adult site as you prepare to sell it, you need to understand the many factors that can affect its value. One often discussed in passing but not yet explored in depth is the value of your website’s traffic.
Adult Site Broker has broken down how valuable your website traffic is for your adult site as you prepare to sell.
Types of Traffic For Your Adult Website
Before we discuss how to value your adult website traffic, it is important to recognize the different types of traffic.
Search Engine Traffic/Organic Traffic
As the name suggests, organic website traffic is the number of visitors that find your website organically through search engine results. This occurs when your adult website appears on a search engine results page (SERP) after someone searches for specific keywords or a query.
Organic traffic is the most valuable type of website traffic you will encounter and likely accounts for most of your adult website traffic.
To improve your organic traffic, conducting an SEO audit and identifying keywords for your adult website can help boost your search engine rankings.
Link Traffic
Link or referral traffic occurs when users are directed to your adult site via an external link, such as one found in a blog or article from another source. This can be extremely valuable as a traffic source for two reasons.
First, it signals to search engines like Google that your website is a high-quality source of information, which helps your SEO. Second, for buyers, it showcases that you have solid backlinks and an SEO presence from which they can grow.
Direct Traffic
This traffic occurs without your users needing to use a search engine, click a link, or encounter an advertisement or social media post.
Direct traffic occurs when your website is visited directly by typing its URL. Usually, this type of traffic comes from returning visitors to your website.
This traffic is valuable because it showcases your monthly returning visitors and shows your adult website’s brand awareness within the adult entertainment market.
Social Traffic
Social traffic is the number of website users who find your site through social media. This could be through clicking a link in your bio or in posts on your adult site’s social media channels (Instagram, Twitter, Facebook, or LinkedIn), or by finding you through links in social forums like Discord, Telegram, and Reddit.
Paid Traffic
As the name suggests, paid traffic comes from users finding and clicking on your website via paid advertisements. This could be done by embedding a link to your website in a social media ad, paying for sponsored ads on Google, or driving traffic through adult advertising networks, with adverts appearing on relevant website pages.
Traffic As a Website Valuation Multiple
One way to value your adult website’s traffic when selling it is to use a traffic-to-sales multiple, which values your site by determining how much traffic it gets based on what that traffic would sell for in the open market.
This can be a great way to value your pre-revenue website.
How To Use Your Traffic as a Selling Point
Note that traffic, as a website valuation multiple, is less popular than revenue and net profit valuation multiples. However, that doesn’t mean your traffic cannot be used as a selling point to highlight your adult website’s overall value when it’s time to sell.
As buyers conduct due diligence in the sales process, many will want to see analytics from your website’s traffic, including where it comes from, whether it is paid or organic, and how much you are gaining each month.
Your website’s traffic is a valuable asset when selling your adult website, as it provides a clear picture of the site’s potential popularity, sales, and revenue.
What buyers are interested in when it comes to your traffic is whether it has declined steadily or increased over the years.
Alongside other factors, such as your revenue, net profits, market position, niche, and the type of adult website you operate, your website traffic is a valuable selling point for potential buyers.
When your adult website is valued based on financial metrics, it is essential to paint a clear picture by considering multiple factors rather than relying on annual turnover or consistent traffic.
These factors should help you protect your interests and convince your buyer that the price for your adult website for sale is reasonable.
Conclusion
To conclude, although your website valuation is more likely to come from using multiple evaluations against your net profit or revenue, that doesn’t mean your website traffic isn’t valuable.
As a pre-revenue website, it can help you determine your potential value relative to the market or serve as a helpful selling point to include in your listing.
Traffic to your website shows you have an audience and highlights areas for growth. Understanding the value of your website’s traffic when selling your adult site is a key metric to track.
Read more from Adult Site Broker:
- What Factors Can Impact the Price Of Your Adult Website?
- What Can Affect Your Adult Website’s Valuation Multiple When It Comes Time To Sell
