Choosing between registering a new domain name and buying a preexisting one can be challenging.
Expired or old domains (in this article, we shall refer to them as old domains) allow you to build on a site’s existing SEO and reputation. New domains offer creative freedom and potential for SEO growth through keyword relevance. Knowing which one to choose and why is vital to success.
In this article, Adult Site Broker will explain the critical distinctions between the two, helping you decide the best option for your adult website.
What is a New Domain?
As the name suggests, having a new domain is when you register a domain yourself. To do so, you must choose a domain register, such as GoDaddy, check the availability, and then register your new domain name and TLD via a yearly or multi-year registration. Check a guide on how to choose the best domain for your future adult website.
Adult site owners may decide to purchase a new domain for many reasons. These include starting the site on a clean slate, aligning with the brand, and improving SEO rankings.
Advantages of a New Domain
There are multiple advantages to choosing a new domain name instead of buying an expired domain, including the chance for brand originality and a clean slate for SEO, allowing you to control your reputation and content completely.
Other advantages include boosting your SEO ranking by creating a new domain name using relevant keywords. Or it will enable you to choose a better top-level domain (TLD), such as a niche-specific TLD like .adult or .xxx, to align your domain with your adult content and better target your audience.
What is an Old / Aged / Expiring Domain?
Imagine you have decided to set up your new adult website and are painstakingly deciding on a domain name, branding, and the content you want to showcase.
Still, when you register your new domain name, it’s already taken and accrued a good SEO authority. However, the domain was never re-registered by the old domain owner and has moved through the grace period, redemption period, and pending delete status.
When this occurs, the domain will re-enter the market, allowing you to register it yourself. This is what is known as an old or expired domain.
Advantages of an Old Domain
There are many advantages to buying an old domain.
- First, your site can benefit from the history and domain authority of the old domain. In addition, purchasing an older domain with good domain age, page rank, and trust flow can lead to better SEO performance and higher search rankings.
- Secondly, the site has a backlink history from authoritative, high-quality websites, which you can benefit from without starting from scratch. These backlinks can help improve your website’s SEO ranking and drive more organic traffic. Thirdly, the site may receive traffic from search engine results or direct URL entries, which you can capitalize on for your new site.
Risks and Considerations
However, whether you’re buying a new or old domain, both options involve multiple risks and considerations.
A considerable drawback of new domains is the cost of registering them and market saturation, which makes finding a domain name tricky. Additionally, because you are starting from scratch, your website traffic and SEO rankings may be low initially.
Finally, as a new domain, it can be costly to set up and pay the yearly registration fee, not to mention the expenses of building your brand awareness and marketing, such as buying high-quality backlinks to start driving traffic to your site and improving your SEO ranking.
Certain drawbacks of expired domains include inheriting any negative history or penalties they previously incurred through unethical or bad practices, which can affect your site’s credibility and trustworthiness.
In addition, if you buy an old domain with poor SEO rankings due to losing authority in the niche or losing backlinks, you must invest time and effort in resolving those issues and improving your SEO rankings as you would when buying a new domain.
Knowing which to choose depends on understanding your business needs.
Choosing the Right Option for Your Needs
When deciding which option to go for, it is vital to consider the following:
- A Clean Slate: If you’re looking for a domain that gives you complete control over brand alignment, history, and credibility, a new domain may be the answer.
- Authority: An older domain can have higher domain authority due to its history and pre-existing backlinks.
- SEO capabilities: Do you have the time, resources, and budget to invest in SEO and backlink building? Or are you looking to use your domain name to help with keyword rankings?
- Costs: Registering a new domain can be costly.
- Market Saturation: As the adult industry grows, it can be harder to find a new domain name that hasn’t been taken. In this case, buying an expired domain may be the best option.
In summary, old domains allow you to build on a site’s existing SEO and reputation.
In contrast, new domains offer creative freedom and an opportunity for SEO growth through greater keyword relevance.
Considering your business model and goals can help you determine your best choice.
Best Practices in Domain Selection
When selecting a domain, choose one that matches your business needs. As we come to the end of this article, here are some best practices in domain selection:
- Use domain name checkers to verify your domain name’s availability.
- Use a suitable TLD, such as .com or a new TLD like .adult, for your adult site’s target audience.
- Keep your new domain name short and sweet, avoiding numbers and hyphens. For extra help, use a domain name generator.
- If buying an old domain, do your due diligence on its history, such as traffic and SEO. You can do this by working with a reputable site broker, such as Adult Site Broker.
- You can also use tools like Semrush to audit old domains for yourself. This tool can break down Keywords, traffic, SEO to-do lists, etc., to give you the whole story of their SEO ranking.
Conclusion
To conclude, there are many benefits and risks to choosing a new domain name or purchasing an existing domain. Old domains help maintain the domain’s credibility and SEO traffic. However, you are also taking on a domain history that can affect your credibility if it has incurred penalties or lost its SEO ranking due to unethical practices.
On the other hand, a new domain offers you the chance to kickstart your SEO growth by using keywords in the domain and controlling your site’s reputation and history. However, it is important to understand that building up your SEO and organic website traffic takes time, and market saturation has made it harder to find an available, creative new domain name.
It is essential to know that, no matter what you choose to buy, you must consider your personal and business needs, as well as the time, effort, and resources you have to invest in your domain.
