Guest Post by Michael McGrady, CEO of My Adult SEO and Adult Industry Journalist
There are many disconnects when people outside the adult entertainment industry think about how to run a successful adult business. In my experience, people usually feel that my work in the adult industry involves nothing more than partying and schmoozing with beautiful porn starlets and handsome male performers.
There is some truth to that, but interacting with talent is only a tiny portion of my job. My name is Michael McGrady, and I own My Adult SEO. I am a legal and business affairs journalist for several B2B news publications in the adult entertainment industry.
Personal Reflection
Bruce, my dear friend, mentor, and the CEO of Adult Site Broker, asked me to return to his official blog and share some tips on successfully running a business in adult entertainment. This new blog post will discuss what it means to run an adult business online and how to be successful.
All of the information shared here is based on my experience and research from being in the adult industry for a few years and running a successful NGO and government relations consultancy before I entered into behind-the-scenes and adjacent support for commercial sex work industries.
If you have any questions for us, you can contact Bruce and his team by clicking here, or email me directly with your questions and feedback at michael@myadultseo.online.
Running a Successful Business
Running a successful business involves many factors. Whether you work in the adult industry or run an ice cream parlor in a little town in the Rocky Mountains, concise thinking is required to start a business that could provide even a meager return on your initial investment.
Statistically, about two out of every three businesses with employees will last only two years. Just about half of the remaining number will last five years. This information applies to all industries, including adult.
While there is little to no data specific to the adult industry, surviving the two- to five-year target for business failure requires strong planning and development.
A business plan outlines the goals, strategies, and action steps needed to achieve success. It should include a comprehensive market analysis, financial projections, and a detailed marketing plan.
You must identify your customers and understand their needs, preferences, and behavior. This information will help you create products and services that cater to their needs and preferences. This information must also be applied throughout the longevity and experience of running your business, including your adult entertainment business. Sadly, this is rarely done in our business.
Running a Successful Adult Business
Running a successful adult business follows many of the same standards. Remember to be aware of applicable restrictions when beginning an adult entertainment enterprise. Laws must be followed in this unique sector of business.
You need to ensure that the regulations in your state or municipality won’t impede crafting or distributing sexually explicit materials. Though some people prefer to operate outside conventional boundaries, it is strongly advised to navigate legal matters beforehand to prevent potential problems or legal action.
You also need to ensure you obtain legal clearance for your adult entertainment business.
Consulting a lawyer and obtaining other professional advice would be highly beneficial for those just beginning to consider launching a business in the adult entertainment industry.
Researching competitors is an important step when starting an adult entertainment business. If the market is highly competitive, you can also try techniques such as building your own adult website.
Ensure you weigh up your website’s design, aesthetics, and functionality before launching services to customers. Another invaluable suggestion for starting an adult entertainment service is to identify a viable market.
Get and Stay Organized
You need to get and stay organized. This sentiment applies to every aspect of your business. There needs to be an existing system of order. Take digital assets, for example.
All resources key to your company should be enhanced/maximized to best suit your brand’s image. Social media, web pages, and relevant keywords need to be optimized.
These assets must be included in a highly developed integrated marketing plan. Your assets should be completely updated with the latest information about your company and brand. For adult companies integrate social media sites that allow porn and nudity, especially Twitter, and whether your company has an OnlyFans touch point for fans.
Be Creative
To convince potential customers, you must draw attention and present your brand as an engaging experience rather than a mere logo. Creative content marketing experiences can motivate people to become involved with your brand and form positive initial impressions and long-term engagement.
Adult companies online need to produce strong creative content, including short- and long-form blog content, consistent email marketing, and social media content.
Consistency Is Needed
The most important aspect of running a successful business is consistency. Consistency is essential for building trust, maintaining messaging quality, streamlining operations, building brand recognition, and improving employee performance.
By striving for consistency in all areas of your business, you can increase the likelihood of success and achieve your goals. Consistency also helps to maintain the quality of your products or services.
When you have consistent processes in place, you can ensure that each product or service meets the same quality standards, leading to greater customer satisfaction and consistency in brand loyalty. Consistency, again, is so crucial.
Adult Site Broker thanks you for reading this blog post. If you’re interested in finding out more about buying or selling websites, please contact us here.
