What Do Your Buyers Want To Know About Your Adult Website As You Sell?
To sell your adult website successfully, you must be able to anticipate and prepare for questions about your business, any risks, and your reasons for selling. Having the answers to your buyer’s questions ready can help build a relationship based on open communication, trust, and goodwill.
So, what are some of the questions your buyers may want answers to? In this article, Adult Site Broker has listed some of the most common questions buyers ask when purchasing an adult website.
Why Sell Your Adult Website?
As an adult website owner, knowing when to sell your website can save you time, pain, and profits in the long run. Although there are benefits to keeping your website and being the proud owner, everything must eventually end. But why would you sell your adult website if business is going well?
Three of the main reasons to think about selling your adult website include:
- Retirement and life changes, such as sickness, age, or just wanting to start again, can make it hard to oversee the daily running of your adult website, so you may choose to sell to enjoy the money and invest it in other aspects of your life.
- Cash Flow: If you want to add more adult sites to your portfolio or start a new venture, selling one of your current adult sites can give you additional cash flow to help with your new business plans.
- The Market: The adult entertainment industry is becoming a popular investment. As the market stays profitable, choosing to sell your website now rather than later can allow you to earn a profit that you can invest back in your business, retirement fund, or new adult sites.
What Is The Selling Process?
At Adult Site Broker, we have made selling your adult website as quick and easy as possible with three simple steps. This allows you to focus on other business areas or new opportunities.
- You send us your financials from the last three years.
- We assess your site’s value, evaluating whether it is worth selling now based on traffic, revenue, SEO positioning, competition, and market resilience.
- Once we have sent you back our assessment, if you’re happy to proceed, we will draft a broker agreement and get to work on selling your adult website.
What Do Your Buyers Want To Know About Your Adult Website As You Sell?
Once a buyer is interested in buying your adult site, they may have a few questions for you. Some of the main questions your potential buyers may have include:
Current Business Trends
Financially savvy buyers want to understand whether your website’s revenue has been growing or declining over the past few months and any potential trends in how your website receives traffic, such as through blogs, search engines, or social media. They want an adult site that is already turning a profit and can grow. Because of this, buyers may ask about your past and current business trends to help them determine the potential profitability of the website they are interested in buying.
Potential Risks
In addition to looking to identify business trends, potential buyers want to understand the possible risks of buying an adult site. As it is their money on the line, they are already taking a risk by investing in buying a website, so identifying any potential risks to your website’s performance, traffic, or revenue to identify and mitigate any risks on their side.
They might ask questions regarding your revenue streams, any decline in traffic or profits, and if there are any single points of failure (such as one marketing channel) that could be affected if the market suffers.
They may also ask about any legal issues you may be facing.
Revenue Channels
One of the benefits of owning an adult site is the potential to profit from multiple revenue channels, such as subscriptions, memberships, PPV content, and affiliate programs. Buyers will want to ask questions about these revenue channels, including what they are, what you haven’t done, and what is drawing the most profit. Alongside your financial documents, these questions help them to build a better picture of the future growth and profitability of the adult site you are looking to sell and identify any areas of improvement.
Target Market
As buyers do their due diligence on the adult site they are interested in purchasing, one of the main ways they will do this is by gaining a better understanding of your adult site’s target market.
As the seller, you should clearly define your target market (who they are, their interests, age, location) and how you are reaching them and be able to show sales data supporting this.
Future Opportunities
Business-savvy buyers will also be interested in looking at your adult website’s past and present financial opportunities, identifying any future opportunities for growth, and painting a picture for them for potential revenue growth. This could include any unrealized opportunities or asking you questions about where you see any possible growth, such as investing in AI or VR porn, niche content, or any new marketing opportunities you can see the site having.
As we have mentioned in previous articles, doing due diligence on your website before you put it up for sale can help you to identify these areas, making it easier to answer questions.
What Third-Party Documentation Is There
To showcase that your adult site is a well-oiled machine that runs smoothly, having your third-party documentation ready to go can go a long way in helping buyers make an offer. This could be licensing agreements for content, communication between vendors and suppliers, tax records, invoices, financial statements, and sales transactions. Having these documents in order can help you quickly answer questions from your prospective buyers.
Accounting Records
Buyers want to find financially organized and professional adult sites to buy. So, making sure that your financial records are in order so they can see how your business is performing is crucial to helping them decide to make an offer on your adult site.
At Adult Site Broker, we ask for profit and lossl statements for the previous three years. With these documents ready to go, you can quickly answer any questions from potential buyers on your accounting records.
Transferability
Finally, your buyers want to make sure that when it comes to buying your adult site, there will be no issues in transferability. This could include disorganized operations that need owner management, whether the adult site will need to rely on the original owner’s image, personality, or likeness, and whether any specialized knowledge is needed to run the website.
Answering questions about your adult website can help sway potential buyers into making an offer. Being open, quick to respond, and transparent can also help build trust and goodwill between the two parties.
Conclusion
For a buyer, doing their due diligence on the adult website they are looking to buy may go beyond just wanting to understand the financial opportunities or the Google analytics of the website. It allows them to identify any potential red flags affecting their decision to proceed with the sale. Offering your buyers open and honest communication regarding their questions can help soothe any concerns and allow you to negotiate the asking price to get the total amount you requested.
As they decide to spend money on purchasing your website, they may require answers to more significant questions, including why you are looking to sell in the first place, what are the potential risks to the adult site in question, and even if you have identified any future opportunities for growth for the adult site. The answer to the questions can determine if they wish to continue with the sale.
Read more from Adult Site Broker here:
Red Flags To Look Out For When You Buy a Porn Site
How To Negotiate The Sale Price Of An Adult Website
How To Maximize Value From Your Underperforming Adult Website Before You Sell