What Factors Can Impact the Price Of Your Adult Website?
When it comes time to sell your adult website, of course youl want to profit from the sales price. To prepare for this time, you may have optimized your website’s SEO or focused on attracting new traffic to help showcase the growth potential of your adult site, yet when it comes time to list your adult website as for sale; you find that you haven’t gotten the valuation price that you were expecting. Although this can be disappointing, it is vital to understand the factors that can affect your adult site price to set realistic expectations for your adult website’s sales price.
In a previous article, we discussed that certain factors can affect your website valuation multiple; for this article, Adult Site Broker will dive into the external factors, like the age of your site, history, and domain name, and how these factors can impact the price of your adult website.
What Is a Website Valuation?
A website valuation estimates how much a website is worth depending on several factors, including domain age, history, traffic, market position, and SEO. An estimate can be determined in a few ways, including selecting a website’s estimated value using a multiple against revenue, net profit, and traffic. Other ways include using a market approach, which looks at the transaction values of similar websites as a benchmark for a potential estimate, or a formal valuation, which looks at the legal aspects of a website to determine value, or informal valuation, which looks at the scalability of a website. For a free valuation of your website’s value you can always contact us.
In the next section, Adult Site Broker has outlined what factors can impact your adult website’s valuation and overall price.
What Factors Can Impact The Price Of Your Adult Website?
Growth Trends
Buyers want a website that shows growth potential, so having a website with positive growth trends, such as an increase in sales or traffic or natural growth in profits and margins, shows that your website is profitable. This helps increase your website valuation overall.
Revenues
Recurring revenue is the income a business generates regularly. The higher the monthly or annual revenue, the higher the website’s value. For most website valuations, the estimated value of a website is worked out by multiplying the revenue of an adult website by a multiple of 2 to 3 times annual profit or more.
Organic Search Engine Ranking
An adult web site’s SEO and organic search engine ranking are important for determining its value. Organic search engine ranking is the viability of a website without using paid advertising or paid search. The better your organic search engine ranking and traffic, the better your website’s value will be.
Unique Monthly Visitor Traffic
Many website valuations use revenue to determine a website’s value. They also look at the website’s traffic: the number of unique monthly visitors. This is a great way to analyze an adult website’s potential growth and market size, helping to increase its valuation overall.
Age
Older websites are more valuable than newer ones. This is because they have had more time to gain a search engine ranking, backlinks, and organic website traffic and generate revenue.
History of Website Business
Website history can also impact the value of an adult website, as it can affect a potential buyer’s perception of a site’s trustworthiness and potential for success. A longer-established adult site is more likely to be seen as trustworthy by Google and to have a history of sales and traffic data. This can help a buyer feel confident that the business will continue to be successful after the sale.
Content
The content on your website can also impact its value. An adult site that regularly updates its content optimizes its content by removing pages that are no longer valid or driving traffic, and periodically updates its content can help raise its overall valuation.
Loyal Recurring Customer Base
In addition to attracting new, unique visitors, showing that you have a loyal recurring customer base to generate revenue is also beneficial to your website’s sales price. This could be by using a membership or subscription-based model for a porn site, or fan site is advantageous as it reduces the risk associated with future revenue generation and increases the value of your website.
Niche
Your adult website niche can significantly impact its monetization value. For instance, fansites and cam sites are in the most demand, paysites are in the middle, and tube sites are in lower demand, impacting your website’s overall sales price.
When finding the right buyer for your adult site, Adult Site Broker has a dedicated email list, allowing us to list your website in front of buyers with the correct business model, as well as target prospects for each type of site.
Market Size, Demand, and Growth
The size of your website’s market can also affect its value. Your adult website’s place in the market, its potential for growth, and market competition can all affect your website’s value in multiple ways. A high-value website provides a competitive edge in the marketplace and attracts customers.
Domain Name
Your domain name can impact the value of your adult website, with a domain being estimated to be worth anything from a few dollars to millions depending on its length, use of keywords, domain name extension (such as using .com or .xxx), backlinks, the domain names age and spelling. Overall, a domain name that is short, unique, memorable, and has established traffic is more valuable.
Degree of Reliance on Owner/Key Employees
When it comes time to sell, you want your website to be as easy to hand over as possible. This means that a website valuation will examine your website operations, whether extracting the owner (you) from the business is easy, and whether the key employees will stay on. A company with a reliable management team, instead of relying on a single owner, has a higher value.
How Much Should I Sell My Adult Website For?
Although your website valuation may offer you a potential price, setting your expectations as a seller during the process is essential. In most cases, buyers will not provide you with the total asking price, so it is up to you to decide what to do.
In this case, it is important for you as the seller to still want to make a profit of more than you originally bought the website if you are flipping your adult site or more than you have put into optimizing the website if you have started from scratch. Still, you should have a number in your head of how much you are willing to reduce the price for the sale of your adult website. In some cases, people will only accept a 5% reduction. Others may take a 20% reduction off the original asking process depending on factors like how long it has been on the market and what the adult industry market is doing. If you are unsure, talking with your adult website broker can help you set your expectations and enter the negotiations confident about how much you are happy to reduce the final sales price.
How Can An Adult Website Broker Help?
If you are looking to sell your adult website, Adult Site Broker can help. With our free website valuation, we can help you determine the best price for your website. To make the process as quick and easy as possible, we simply ask that you send us the last three years of your financials.
Once a valuation has been done, we can help you list and advertise your adult site for sale, using our email list to find the perfect buyer.
Conclusion
A website valuation looks at multiple factors, including the age, history, and SEO of your adult website, as well as your monthly traffic, market position, and recurring revenue.
When it comes time to sell your adult website, understanding what factors can impact your potential sales price will help you determine the profit you can gain from the sale.
Read more from Adult Site Broker here:
What Do Your Buyers Want To Know About Your Adult Website As You Sell?