When it comes time to sell your adult website, of course youl want to profit from the sales price.
To prepare for this time, you may have optimized your website’s SEO or focused on attracting new traffic to help showcase the growth potential of your adult site, yet when it comes time to list your adult website for sale, you find that you haven’t gotten the valuation price that you were expecting.
Although this can be disappointing, it is vital to understand the factors that can affect your adult site’s pricing to set realistic expectations for your site’s sales price.
In a previous article, we discussed that certain factors can affect your website valuation multiple. For this article, Adult Site Broker will dive into the external factors, like the age of your site, history, and domain name, and how these factors can impact the price of your adult website.
What Is a Website Valuation?
A website valuation estimates a website’s value based on several factors, including domain age, history, traffic, market position, and SEO.
An estimate can be determined in a few ways, including selecting a website’s estimated value based on a multiple applied to revenue, net profit, or traffic.
Other approaches include:
- market approach, which uses the transaction values of similar websites as a benchmark for a potential estimate;
- a formal valuation, which considers the legal aspects of a website to determine value;
- and an informal valuation, which assesses a website’s scalability.
For a free valuation of your website’s value, you can always contact us.
In the next section, Adult Site Broker outlines the factors that can affect your adult website’s valuation and overall price.
What Factors Can Impact The Price Of Your Adult Website?
Growth Trends
Buyers want a website that shows growth potential, so having a website with positive growth trends, such as an increase in sales or traffic, or natural growth in profits and margins, shows that your website is profitable. This helps increase your website’s overall valuation.
Revenues
Recurring revenue is the income a business generates regularly. The higher the monthly or annual revenue, the higher the website’s value.
For most website valuations, the estimated value is calculated by multiplying the adult website’s revenue by a multiple of 2 to 3 times its annual profit.
Organic Search Engine Ranking
An adult website’s SEO and organic search engine ranking are important for determining its value. Organic search engine ranking is the viability of a website without using paid advertising or paid search. The better your organic search rankings and traffic, the more valuable your website will be.
Unique Monthly Visitor Traffic
Many website valuations use revenue to determine a website’s value. They also look at the website’s traffic: the number of unique monthly visitors. This is a great way to analyze an adult website’s potential growth and market size, helping to increase its valuation overall.
Age
Older websites are more valuable than newer ones. This is because they have had more time to improve their search engine rankings, build backlinks, increase organic website traffic, and generate revenue.
History of Website Business
Website history can also affect the value of an adult website, as it shapes a potential buyer’s perception of the site’s trustworthiness and success potential.
A longer-established adult site is more likely to be seen as trustworthy by Google and to have a history of sales and traffic data. This can help a buyer feel confident that the business will remain successful after the sale.
Content
The content on your website can also impact its value. An adult site that regularly removes pages that are no longer valid or drive traffic and periodically updates its content can help raise its overall valuation.
Loyal Recurring Customer Base
In addition to attracting new, unique visitors, showing that you have a loyal, recurring customer base that generates revenue is beneficial to your website’s sales price.
This could be achieved through a membership or subscription-based model for a porn site or a fan site, which is advantageous because it reduces the risk associated with future revenue generation and increases the value of your website.
Niche
Your adult website niche can significantly impact its monetization value. For instance, fan sites and cam sites are in the highest demand, paysites are in the middle, and tube sites are in the lowest demand, which affects your website’s overall sales price.
When finding the right buyer for your adult site, Adult Site Broker has a dedicated email list that allows us to present your website to buyers with the right business model, as well as target prospects for each type of site.
Market Size, Demand, and Growth
The size of your website’s market can also affect its value. Your adult website’s place in the market, its potential for growth, and market competition can all affect your website’s value in multiple ways. A high-value website provides a competitive edge in the marketplace and attracts customers.
Domain Name
Your domain name can impact the value of your adult website, with a domain being estimated to be worth anything from a few dollars to millions, depending on its length, use of keywords, domain name extension (such as using .com or .xxx), backlinks, the domain name’s age, and spelling. Overall, a domain name that is short, unique, memorable, and has established traffic is more valuable.
Degree of Reliance on Owner/Key Employees
When it comes time to sell, you want your website to be as easy to hand over as possible. This means that a website valuation will examine your website operations, whether it would be easy to separate the owner (you) from the business, and whether the key employees will stay on. A company with a reliable management team, rather than relying on a single owner, is worth more.
How Much Should I Sell My Adult Website For?
Although your website valuation may provide a potential price, setting your expectations as a seller throughout the process is essential. In most cases, buyers will not disclose the total asking price, so it is up to you to decide what to do.
In this case, it is important for you as the seller to still want to make a profit of more than you originally bought the website for, if you are flipping your adult site, or more than you have put into optimizing the website if you have started from scratch.
Still, you should have a number in mind for how much you are willing to reduce the price of your adult website for the sale.
In some cases, people will only accept a 5% reduction. Others may offer a 20% reduction from the original asking price, depending on factors such as how long it has been on the market and what the adult industry is doing.
If you are unsure, talking with your adult website broker can help you set your expectations and enter the negotiations confident about how much you are happy to reduce the final sales price.
How Can An Adult Website Broker Help?
If you are looking to sell your adult website, Adult Site Broker can help. With our free website valuation, we can help you determine the best price for your website. To make the process as quick and easy as possible, please send us the last three years of your financials.
Once a valuation is complete, we can help you list and advertise your adult site for sale, using our email list to find the perfect buyer.
Conclusion
A website valuation looks at multiple factors, including the age, history, and SEO of your adult website, as well as your monthly traffic, market position, and recurring revenue.
When it comes time to sell your adult website, understanding the factors that can affect your potential sale price will help you determine the profit you can realize from the sale.
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