What Should I Prepare Before Selling an Adult Website?

Selling your adult website takes a lot of work. That’s why you should hire a team like ours here at Adult Site Broker to help you through the process and simplify everything. You as the selling owner need to prepare many things before we can find buyers for your property and ensure a smooth escrow and transaction. First and foremost, we request that you work with our team of experts to meet the requirements of the documents we’ll need so that we can work as effectively and efficiently as possible.

We require preparation for selling an adult site for all stakeholders involved. This also allows us to ensure that selling an adult site is the focus of our interactions and streamline everything. In this blog post, we discuss the process of preparing for selling an adult website through Adult Site Broker. From providing your financial information to website traffic, the more information we have about your site, the better we will be able to provide an accurate valuation and sell it in a timely manner.

Selling an Adult Website

Selling an adult site through Adult Site Broker can be a very exciting process. But, as we already mentioned, you need to keep in mind that brokering sites is tough work for both you and us. Once you initiate contact through our online form, we respectfully ask that you commit yourself to be ready to work with us and be transparent about what it is you seek and how you wish to proceed.

Please be ready to not only provide us with the information we require but do so in an efficient and timely manner. We get inquiries from companies and potential clients who aren’t willing to give us the simplest of basic information, including financials. In that case, we can’t help you. It’s just a waste of time for all parties involved, and we don’t operate that way. So, we respectfully request, again, that you consider everything discussed here before you contact us.

What and How Should I Prepare?

In this section, we will discuss some of the materials that you should put together and how you should prepare them. If you are new to the world of mergers and acquisitions, you should not only seek out assistance from our team but also from your attorney or business partners (if any are involved) to put your best foot forward. On our end, we can guarantee that we can assist newbies through the process of buying and selling from within the adult entertainment segment. Just reach out.


The first thing you should prepare is your financial documents. This is by far the most important component of the documentation that we require to conduct the valuation process. Your property needs to demonstrate that it has and can be profitable, scalable, and solvent. All you need to do is send us profit and loss statements from the last 3 years along with our non-disclosure agreement. Here’s a template in case you need one. If you have questions about what we’re looking for in your financials, please contact our team.


In some instances, we need to see the traffic and search engine optimization data for your site or network of sites. Does your site get visits? Who is visiting? Where are your visitors coming from? How is your traffic monetizing your content? What are you doing to acquire traffic?

These questions and more are necessary to be answered. To accurately view your business or site with an impartial lens, we need to see the type of clientele and users you acquire. To do this, we request that you provide us with any source of data or information regarding your site’s traffic. Google Analytics access will normally take care of this.


Let’s be frank. An adult website of any type requires content. Therefore you need to present to us an overview of the subject matter material and the sort of written and visual content you host.

Do you create content? Are you an affiliate site or network owner that specializes in generating traffic through distributing content from an original publisher or studio? Do you own and operate a tube site with content that is syndicated or uploaded by third-party users? How many videos and photos are in your content library? What makes your site’s content unique? How big is your library? Are you licensed to show your content? This is a must. If a site has non licensed content, we can’t help you.

In your overview, please describe your content library in the best possible way you can. Share with us information that you think is relevant. All information that you provide is vital in helping us out. Sometimes in the case of a membership site a username and password will be requested so we can review your content.

Ask Adult Site Broker for Help

Are you confused? Are you wondering what we mean by some of these terms? Do your questions need to be asked to a human? You can contact Adult Site Broker at any time during the process, especially when you are getting your documents ready for us to review. All you need to do is reach out to us via our contact form and a member of our team will be sure to reply in a timely manner.

Am I Ready to Sell?

Do you think you’re ready to sell? This is a question that you will have to decide for yourself. After you compiled and formulated the necessary documentation and the non-disclosure agreement is in place, work with us and be patient as we enter through the valuation process. Our valuation process defines the value of your site, network of sites, or your company. Once we determine your valuation, we will contact you with the next steps to process, including the listing, sale, and eventual escrow. In some cases, we’ll suggest you wait to sell. Not every company is ready. But in the end the decision is of course yours.

We at Adult Site Broker hope you’ve enjoyed this post. Please reach out to us if you have any questions.

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Please note that we do not sell your porn movies or any kind of content. Adult Site Broker sells websites and companies only.

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