What to Know When You Sell Your Adult Website

• 17 Jul, 2024
• Adult Site Broker

As you go through the life cycle of your adult website, you may find that it becomes more profitable for you to sell your porn site instead of keeping it. This could be for many reasons, from decreased traffic and sales to wanting a new business venture or considering retirement. Selling your adult website doesn’t have to be a bad thing, but a way to capitalize on the success of your website and earn a profit for your future. 

No matter if you choose to sell your website on your own or via a reputable adult website broker, there are specific steps you must take to ensure the process runs smoothly, from getting a valuation of your website so that you can price it correctly, having the correct documents ready to go and even being able to show potential buyers the profitability of your website. You can also show analytics on traffic and user engagement and that you align with the legal rules and regulations surrounding the adult entertainment industry. 

In this article, Adult Site Broker walks you through what you need to know when you sell your adult website. 

Why Sell Your Adult Website? 

No matter where you are in your adult website life, deciding to sell your website can benefit you and your business goals. As we have mentioned in a previous article, people do so for multiple reasons, including: 

• They lose interest or are ready to start a new venture either inside or outside the adult entertainment industry.
• Life changes include health issues, moving, or even retirement planning. 
• Declining Traffic and sales on the website over a prolonged period.
• Or simply because the time is right to sell.

As you start the process, you may sell your website across website marketplaces. However, it makes the process more challenging as you need key industry and market insights to help you sell your adult website for its worth. Working with an experienced adult website broker allows you to tap into a database of potential buyers, gain expert knowledge, and be supported throughout the selling process. Adult Site Broker is one such company.

How To Work With An Adult Website Broker To Sell Your Adult Website

When it comes to working with an adult website broker, there are a few things to consider, such as: 

• What is your website valuation? At Adult Site Broker, we only work with adult websites valued at $50,000 or more to ensure that they are profitable for both the seller and ourselves. 
• What support will you get? Once you contact the adult website broker, look at what types of support you will get, including whether they will help you find a seller and help with advertising. What details will they put in your listing? Is there support throughout the selling process, including drafting Letters of Intent and, most importantly, supporting you during the sale price negotiation?  
• Their reputation and client list: If your adult website broker is helping you to sell your porn site, you want to choose one that has a positive reputation and has a database of clients to help find you the perfect buyer.  
• Ethical practices: Adult Site Broker prides itself as the only ethical adult website broker. This means that we are here to support our clients and offer them truthful and knowledgeable insights about the market, their potential profit, and industry trends so that you, as the seller, get the best possible outcome. 

Once you have researched the adult website broker you wish to work with, contact them with your website details. They will ask for your financials to ensure that it is the right time to sell your adult website.

How To Price Your Adult Website

The main factors determining your website’s profitability include website traffic, total earnings, and revenue minus your adult website’s outgoings. Domain authority and ranking on internet browsers are also sometimes considered. But number one is always profit.

Once these factors have been looked at and a valuation has been given, multiple times the average monthly earnings to determine what price it is valued at is then applied. When it comes to the types of multiples, there are three common ones used to assess your website value, these are: 

Revenue Multiples: Revenue multiples determine a company’s value by doing a multiple of the company’s revenue.

Net Profit Multiple: This is the most common and requires you to work out your annual profit and multiply it by a multiple, allowing you to determine what your site could sell for. 

Traffic Multiples: Like a Revenue multiple, a traffic multiple is applied to determine the website’s value based on its traffic and what it would sell for on the open market. 

How To Make The Sale Run Smoothly 

As you go through the sales process, make sure that you have the correct financial documents for the previous three years, content and domain ownership licenses, and any relevant website analytics that a potential buyer may want to see, such as SEO rankings, user engagement, monthly traffic, and monthly sales. 

By having these documents ready to go, you can ensure that the sale process of your adult website goes smoothly and quickly.  

What is the Selling Process? 

When you work with Adult Site Broker, we have a simple selling process for your adult website. To begin with, we will initially research your website, including the last three years of financials, and evaluate your site from traffic, profits, revenue, SEO positioning, competition, and how resilient you are in the market. 

If we find it’s time to sell your adult website, we will list it and contact potential buyers in our email list. Once this has been done and an offer has been made, we will help you negotiate the sale of your adult website. 

Once you have accepted a buyer, we will draft the letter of intent (LOI) and include the relevant details of the sale. Once both parties agree, you will work with your attorneys to draft the sales agreement before an escrow is opened. After the funds have been received and the escrow has closed, you will receive your funds, and the buyer will have access to the website. 

Conclusion 

In conclusion, selling your porn site is a straightforward process; however, making sure that your website has the correct valuation and paperwork ready before you start the process is a vital element to ensuring the sale goes through as smoothly as possible and allows you to earn a profit and move on to your next opportunity. A trained adult site broker will help you through these steps.

Adult Site Broker is here to help you sell your website, from finding a potential buyer via our extensive database of buyers to advising you throughout the negotiation and escrow processes. 

Contact Us if you have any questions.

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