When Should I Lower The Asking Price For My Adult Website?
When selling your adult site, we know at Adult Site Broker that you want to gain the highest price possible from the purchase. You have put blood, sweat, and tears into running your adult website, carving out a space within the adult entertainment market, and driving traffic and sales. You want to make sure that when you sell your adult site, you leave financially well off.
But what do you do when, after a few months, you find that your adult site isn’t gaining the offers from buyers that you were expecting? In this article, Adult SIte Broker will answer the question, when should I lower the asking price for my adult website? Look at the factors that can cause you to need to lower your asking price, when you should do so, and what you should know before you lower the asking price.
The Importance Of Getting A Website Valuation
Before you start selling your adult website, it is essential to get a website valuation; if you choose to work with a website broker, they will automatically do this as a service.
Through a valuation, your website’s revenue, net profit, traffic, and external factors, including the market, what other similar adult websites were bought for, and competition, will be used to help paint a picture of what your website could be purchased for. Using this website value, you can list your website for sale and set a reasonable price.
Website valuations are essential, not just because they look at multiple factors to determine your adult site’s actual worth but also because they allow you to set your expectations on how much you could make from the sale before you start the process.
However, it is essential to recognize that due to external factors beyond your control, such as a financial recession and changes in the market, what was once a high asking price at the start may need to be lowered in the future due to a lack of interest in your website.
Why Am I Getting No Interest in my Adult Website?
When it comes to not gaining any interest in your adult website listing, it could be because you set the asking price too high for the current market, hence why website valuations are essential tools to help you set reasonable expectations and gain a clear idea of what your website could be sold for. Another reason could be that there hasn’t been any marketing done for your listing; how will buyers know to make an offer if they do not know your adult website is for sale?
Although it can be an emotional blow, it is essential to understand that in most cases, you may find that you are not getting any interest for your adult website due to external factors based on anything you have done. Some of the main reasons you may find you are not gaining any interest can be because:
Market Conditions: Understanding whether you are in a buyers’ or sellers’ market can help determine whether you need to evaluate and drop your asking price. Buyers will be less inclined to make an offer if your price is set too high as a seller.
Competitors Prices: Although your website may be valued correctly, competitors may sell theirs for a much lower asking price, making buyers less likely to be interested in your adult site’s listing.
Time of Year: Although the market may grow, your website listing is gaining little interest because you have decided to sell at the wrong time. Talk with an adult website broker to determine the best time of year to market your online business; this allows you to maximize your opportunities to sell your adult site for a higher price.
When Should I Lower The Price For My Adult Website For Sale?
It is important to remember that selling an adult website can take time; sometimes, you may put your adult site up for sale and immediately be inundated with offers, closing a deal in months. On the other hand, the process may take longer. Knowing when to lower the asking price for your adult website is a delicate process, although the consensus is that you should reduce the price if you haven’t received an offer within the 4-6 month mark.
When it comes to lowering the price, please rely on your adult website broker’s advice on how much to reduce it. The advice is to start by dropping the asking price by 10-15% and then re-evaluate if you need to drop it again after some time.
What To Consider Before You Lower The Price
Consider a few things before lowering your price, beginning with your exit plan and sales timescale; if you want to unload your adult site as quickly as possible, you may lower the price after a few months.
However, before lowering the price to attract buyers, you should discuss options with your adult website broker beforehand. You don’t want to reduce the asking price too low and only attract low-ball offers that leave you feeling cheated out of a deal. Look at what optimization opportunities you can do to your adult website to attract new buyers and drive traffic; this could be updating the UX design or overhauling the website’s SEO to gain a better SERP ranking. Like selling a house, sometimes a fresh coat of paint goes a long way in helping attract buyers.
They might also have new options for marketing your adult website, such as updating the listing, using targeted advertising by focusing their efforts on adult industry communities like XBIZ, or sending out a new mailing advertising the website for sale to see what new buyers are available.
Working with your adult website broker can also offer insights into what competitors have sold their adult sites for and insights into the market, helping you lower the price to reflect current market trends.
Conclusion
To wrap up, when it comes to knowing when to lower the asking price for your adult website, there are a few things to consider. The most essential thing should be what the market is currently doing. Has there been a recession or growth within the space? The second important consideration is how long your website has been up for sale. The selling process for an adult site can take anywhere from a few months to nearly a year on average, so you want to make sure that you aren’t jumping the gun by lowering the price too early.
Before you decide to lower the asking price, speak with your adult website broker and get their advice; instead of immediately jumping to lowering the price, they may offer tips and tricks on optimizing your website or looking at new marketing options to help attract more buyers first.
Read more from Adult Site Broker here:
How To Establish Your Adult Site As a Brand Authority
How To Sell Your OnlyFans Agency Successfully
What Factors Can Impact the Price Of Your Adult Website?