When selling your adult site, we know at Adult Site Broker that you want to get the highest possible price for the sale. You have put blood, sweat, and tears into running your adult website, carving out a space within the adult entertainment market, and driving traffic and sales. You want to make sure that when you sell your adult site, you leave financially well off.
But what do you do when, after a few months, you find that your adult site isn’t gaining the offers from buyers that you were expecting?
In this article, Adult SIte Broker will answer the question, when should I lower the asking price for my adult website? Look at the factors that may require you to lower your asking price, when to do so, and what to know before you do.
The Importance Of Getting A Website Valuation
Before you start selling your adult website, it is essential to get a website valuation. If you choose to work with a website broker, they will handle this as part of the service.
Through a valuation, your website’s revenue, net profit, traffic, and external factors, including the market, what other similar adult websites were bought for, and competition, will be used to help paint a picture of what your website could be purchased for. Using this website value, you can list your website for sale and set a reasonable price.
Website valuations are essential, not just because they look at multiple factors to determine your adult site’s actual worth, but also because they allow you to set your expectations on how much you could make from the sale before you start the process.
However, it is essential to recognize that, due to external factors beyond your control, such as a financial recession or market changes, what was once a high asking price at the start may need to be lowered in the future due to a lack of interest on your website.
Why Am I Getting No Interest in my Adult Website?
If you’re not getting any interest in your adult website listing, it could be because you set the asking price too high for the current market.
That’s why website valuations are essential tools to help you set reasonable expectations and get a clear idea of what your website could sell for. Another reason could be that there hasn’t been any marketing for your listing; how will buyers know to make an offer if they don’t know your adult website is for sale?
Although it can be an emotional blow, it is essential to understand that in most cases, you may find that you are not getting any interest for your adult website due to external factors, based on anything you have done.
Some of the main reasons you may find you are not gaining any interest can be:
- Market Conditions: Understanding whether you are in a buyers’ or sellers’ market can help you decide whether to evaluate and adjust your asking price. Buyers will be less inclined to make an offer if your price is set too high as a seller.
- Competitors’ Prices: Although your website may be priced correctly, competitors may list theirs at a much lower asking price, making buyers less interested in your adult site’s listing.
- Time of Year: Although the market may be growing, your website listing is attracting little interest because you have decided to sell at the wrong time. Talk with an adult website broker to determine the best time of year to market your online business; this can help you maximize your chances of selling your adult site for a higher price.
When Should I Lower The Price For My Adult Website For Sale?
It is important to remember that selling an adult website can take time; sometimes, you may put your adult site up for sale and immediately be inundated with offers, closing a deal in months.
On the other hand, the process may take longer. Knowing when to lower the asking price for your adult website is a delicate process, though the consensus is that you should reduce it if you haven’t received an offer within the 4-6 month mark.
When it comes to lowering the price, please rely on your adult website broker’s advice on how much to reduce it. The advice is to start by dropping the asking price by 10-15%, then re-evaluate whether you need to drop it again after some time.
What To Consider Before You Lower The Price
Consider a few things before lowering your price, beginning with your exit plan and sales timescale; if you want to unload your adult site as quickly as possible, you may lower the price after a few months.
However, before lowering the price to attract buyers, you should discuss your options with your adult website broker. You don’t want to reduce the asking price too low and only attract low-ball offers that leave you feeling cheated out of a deal.
Look for optimization opportunities on your adult website to attract new buyers and drive traffic; this could include updating the UX or overhauling the website’s SEO to improve SERP rankings.
Like selling a house, sometimes a fresh coat of paint goes a long way toward attracting buyers.
They might also have new options for marketing your adult website, such as updating the listing, using targeted advertising by focusing on adult industry communities like XBIZ, or sending out a new mailing to advertise the website for sale to see what new buyers are available.
Working with your adult website broker can also offer insights into what competitors have sold their adult sites for and insights into the market, helping you lower the price to reflect current market trends.
Conclusion
To wrap up, when deciding when to lower the asking price for your adult website, there are a few things to consider. The most essential thing is what the market is currently doing.
Has there been a recession or growth within the space?
The second important consideration is how long your website has been up for sale.
The selling process for an adult site can take anywhere from a few months to nearly a year on average, so you want to make sure that you aren’t jumping the gun by lowering the price too early.
Before you decide to lower the asking price, speak with your adult website broker and get their advice. Instead of immediately jumping to lower the price, they may offer tips and tricks on optimizing your website or exploring new marketing options to help attract more buyers first.
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