After you have gone through the process of buying your adult website, you may find that you are left thinking, what comes next?
Although it would be great to assume that once you get the keys to the kingdom and you’re logged on, you will immediately be able to relax, this isn’t the case.
To help you prepare for the following stages of being an adult website owner, Adult Site Broker has put together our guide for what happens after you have bought an adult website.
What Happens After You Complete The Handover Process For Your Adult Website?
As you complete the sale and close escrow, you must first complete the handover process. This is where you will receive the keys to your new adult site, including hosting site logins, digital files, and any legal and financial details that you will need.
During this stage, you need to do the following: first, transfer ownership and assets to yourself. All ownership documentation will now be in your name as the new owner.
This transfer includes getting all documentation in writing and the physical transfer of all digital assets to you. Before everything is closed, use this time to ensure you have access to everything, including all login details, the domains and hosting sites, email accounts, social media logins, and any other platforms the site runs on.
As you do this, now is the time to get the seller to show you everything about the website’s operation and to pass along vendor information, etc.
If you buy an adult site that offers content, such as a tube site or pay site, it’s crucial to understand who you need to work with to shoot the content or buy the licenses. During this time, you want to ensure you can still work with them or find new vendors if needed.
How To Secure Your New Adult Website
Once all assets have been transferred and you are the new owner of your adult site, you need to secure it. This includes changing the passwords for all email accounts, social media profiles, website security software, merchant accounts, and access details for the hosting site and website domain. Ensuring your new website is secure and protected is crucial to stopping any security issues in the long run.
You should also use this time to update all the information regarding the hosting and domain to ensure everything is in your name.
This allows you to confirm that the domain is officially under your control and that you have access to the hosting site. At this stage, you can decide whether to update your current hosting plan or find a new hosting provider.
A final step is to back up your adult website. This means that should any glitches or tweaks occur that could harm your website, your new adult site will be protected. As you do so, check whether your hosting provider includes backups with your plan or if you need to do this manually.
Optimize Your New Adult Site
Run a Website Audit
With a new adult site, you may need to create new content and a marketing strategy. A website audit that identifies areas for improvement can give you a good starting point.
Although you may have received prior analytics, running an audit to assess the current state of your SEO, website traffic, and performance can help you identify quick wins in your marketing and content strategy. It can also help you identify gaps in previous content or promotional strategy, understand where to focus your efforts to drive website traffic, and identify content that needs to be removed or is performing well.
Content Strategy
Once you have done an audit and understand what content performs well and what doesn’t, you can then set out to create a new content strategy that allows you to cater to your users’ needs and wants, making a plan for what type, when, and how frequently you will update your adult site’s content bank. It also allows you to create a strategy to remove underperforming content or pages on your adult site, which will improve your SEO and overall website performance.
UX Enhancements
Depending on the age of your adult site and when you bought it, you may find that the previous owner hasn’t updated the website’s UX or design, leaving it outdated or clunky.
Doing a UX audit to identify areas of improvement, such as making the site mobile-friendly, navigating, or improving website speed, can help you earn and keep website traffic.
Updating and enhancing your adult site’s UX, such as new drop-down menus, adding call-to-actions, or testing out new layouts, can go a long way in making your adult site popular and easy to use.
Optimize And Diversify Your Monetization Streams
One of the benefits of owning an adult website is the opportunity to diversify your monetization streams. As you optimize your adult website, you can look at what has previously been offered, such as PPV, memberships, etc., to understand how the adult site has previously made money, which monetization methods are performing well, and if there are new options for your website, such as allowing creators to create subscriptions for their personalized channels on your tube site or tipping options on a cam site.
What To Do In The Long Term?
No matter how passive the income is, an adult site owner’s life is never lazy. Once the initial setup is complete, to maintain momentum and scale your business, you may find that as the website continues to drive traffic and sales, you need to do the following tasks.
Create Relationships with Vendors and Third Parties
Depending on the type of adult site you own, you may find that you need to build relationships with different third parties and vendors. This could include finding investors for your adult website, finding payment processors that will work with your site, and other vendors that offer products to help run your website.
Creating relationships with other adult sites for partnerships or advertising, as well as seeking creators or porn production companies to partner with, can help access and create new content and promotional opportunities. Building these relationships is vital for helping you offer secure payments, create and host content, and diversify your income.
Strengthen Site Security
Your website security doesn’t stop at changing passwords; the previous owners cannot access it. When auditing your website to identify key areas for improvement, a security audit will help you identify concerns or weaknesses you can address. This could include updating firewalls and antivirus protection, backing up your website, and protecting your customers’ data by encrypting passwords or storing them in a separate location.
Plan Your Exit Strategy
You may have just bought your new adult site, but planning your exit strategy can help you determine when you plan to sell in the future (at retirement, once you have made a certain amount of income, etc.), set financial goals, and plan to make the site more valuable before you sell.
Conclusion
Being a business owner of an adult website allows you to easily earn passive income, with people buying your content that is already on the site. However, if you do not prepare for the work you need to do behind the scenes once you have become the new owner, you will find yourself missing out on opportunities to become a profitable adult business owner.
By preparing for what you need to do once you have bought an adult site and have received access to your new website, you can make the transition period as painless as possible for yourself.
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