We previously discussed several options for buying an adult site. Adult membership sites are among the most popular choices for buyers looking to invest in a lucrative adult site and grow within the industry.
Unlike their counterparts, the tube site and membership sites rely on the exclusivity of their content. Users pay a monthly or annual membership fee to access content. In this article, Adult Site Broker will walk you through what you need to know before you buy an adult membership site.
Why Buy An Adult Membership Site?
One of the main reasons to buy into the adult industry, especially adult websites, is the opportunity to earn a profit quickly. Adult membership sites (aka pay sites) are similar and offer multiple opportunities to scale up quickly, diversify revenue streams, and access a global audience.
From a financial standpoint, three of the main reasons why you should buy an adult membership site include:
Easy Access Point For Your Customers
As a membership site, your primary revenue model is based on customers paying for your content on a recurring basis. By offering monthly, 3-month, 6-month, or yearly memberships, you can easily attract new customers, regardless of their financial needs, and help them budget the expense over a longer period. This means your customers are more likely to continue paying for their memberships, allowing you to retain revenue and paying customers. This can save you money in the long run because you don’t have to keep planning to attract new customers.
Predictable/Regular Income
Monthly memberships for your adult site mean that as you grow, optimize your content, and add new services, you have a steady monthly income. This can also enhance your adult membership site’s overall value and help you set a higher asking price when it’s time to sell.
Opportunities for Cross-Promotion
As an adult site owner, you can scale up your overall business by adding or buying additional adult sites or offering new services to retain customers and grow your revenue. This includes adding adult games, AI image generators, or providing content creators with the option to offer subscriptions to loyal fans.
Marketing a new or additional service to a loyal member requires much less effort than starting fresh with a new customer, which is more likely to be successful and help you grow your income in the long run.
How To Make Money From Your Subscription Site
Financially, adult membership sites can be cash cows if you’re looking for an adult website that retains loyal customers and ensures you have a monthly income. Unlike tube sites, their business model is based on the idea that, for your exclusive adult content to be accessible, website visitors must pay a monthly fee, generating ongoing monthly revenue.
In addition, membership sites offer you, as the owner, the chance to diversify your revenue streams by providing pay-per-view content. Members can pay a one-off fee to access additional digital or custom content.
From a B2B perspective, you can also offer other adult brands and websites the chance to advertise through your site, earning a commission for every click from your site to theirs.
What Are The Costs Associated With Running a Membership Website?
As you start planning how to scale up your newly purchased adult website, you need to carefully plan your finances. Alongside the initial cost of purchasing a member site, it pays to be aware of the ongoing costs that are associated with the running of your membership site, including:
- Website Domains and Hosting: When you buy a membership site, you also take over the domain name and gain access to the hosting platform. This is a yearly fee, so when you buy the adult site, make sure you know when the next payment is due so you have the funds available.
- Content: No matter if you work directly with performers and porn production companies or buy content from content companies, you need to pay for that content. This includes paying companies and creators to create the content and purchasing license agreements to legally upload it to your website.
- Equipment: If you run a membership site that shoots and produces content, you must allocate funds to purchase the necessary equipment, including cameras, microphones, lighting, green screens, props, and costumes, as well as any editing software you need for your computer. Purchasing high-quality equipment at the start of your journey into producing and hosting adult content on your membership site can save you money in the long run and deliver a better product on your site.
- Payment Processing: When it comes time to choose which payment processor you wish to use for your adult site, there are two things you should always be aware of. First, will they allow adult sites to use them? And second, what are the processing fees? These are the percentage of costs that the payment processor will take from each payment you make. There may also be transaction and chargeback fees.
- Marketing: Whether you focus most of your marketing efforts on producing organic traffic to your website via search engines or just post content across social media channels, investing in your paid marketing efforts, including backlinks, guest posts on blogs, adult traffic on other adult sites, or sponsored posts, can go a long way in helping drive traffic to your membership site.
Mistakes To Avoid When Running a Membership Site
So, now that you have bought a membership site, how can you ensure its success?
Before we conclude, Adult Site Broker has compiled a list of mistakes to avoid when running your membership site.
Not Focusing On The Customer Experience
Focusing on something other than the customer experience, including UX and website design, or making it hard for customers to check out and pay for content, can cost you money. A bad customer experience and a complicated customer journey can turn new users away, resulting in less traffic and fewer membership sign-ups.
Low-Quality Content
One thing that attracts users to membership sites over free or freemium content on tube sites is the expectation of exclusive, high-quality content. A huge mistake you could make, which could cost you money, is trying to save money by not investing in high-quality images and videos for your adult membership site.
Only Focusing on New Members
Although driving new traffic to your website is essential, it can be more costly for you, as the website owner, in the long run than focusing on retaining existing members. You can keep your customers by offering loyalty programs or rewards for long-term members, which can lead to steady monthly revenue.
Spamming Members
Customer loyalty is essential; contacting your members for website updates, offers, or rewards can be a great way to retain them. However, spamming your members with emails or notifications too often can make them feel harassed, which can lead them to end their memberships, leave your adult site for a competitor, and lose traffic, customers, and revenue in the long term.
Making Too Many Website Changes
When you buy an adult site, you may change the website design, content, or navigation to offer your members something new. This can be a great way to help your SEO and drive new traffic to your website. But constantly changing your website or content can lead to confused and frustrated customers who come to your adult site for a specific niche look or feel, causing them to leave your membership site and never return.
Not Updating the Site Occasionally
On the other hand, not updating your website can lead to a loss of traffic and revenue. This could be due to not regularly updating your website’s UX or design, which can lead to issues navigating your site, inability to click certain pages, glitches, and slow load times, causing frustrated users to leave. Offering no new content can also make users bored while using your adult site and eventually lead them to cancel their memberships.
Ignoring Customer Service/Feedback
The final mistake you can make as an adult membership site owner is not taking your customer service seriously. From lacking customer support services or chatbots to help customers navigate any questions or issues while using your site, to not implementing customer feedback or having a quick, easy refund policy, bad customer service can damage your reputation and cause customers to leave your adult membership site.
Conclusion
Investing in a membership site can be lucrative, but if you expect to sit back and relax once the purchase is made, you are in for a surprise. To get the most out of our membership site, you must actively invest in your content, equipment, and payment processing, all of which will cost you money.
However, these initial costs can help drive traffic, provide exclusive, high-quality content, and increase your adult site’s revenue.
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