Buying an adult website can be highly lucrative. The team at Adult Site Broker certainly knows that. Whether you’re looking for an adult website to buy and resell or you want to buy a website to expand your portfolio in the adult industry, it can be a great investment.
However, there are a few steps and precautions you need to follow before buying an adult website:
1. Check the Domain (history, age, authority, backlinks)
First, you should review the domain’s metrics, including its history, age, authority, and backlinks. It’s the easiest way to establish an adult site’s credibility and viability.
Note that each of these items provides essential information. This might not be enough information to tell you whether to buy, but it can help you rule out some sites before reading the longer description.
- Archive.org is an excellent tool for checking a website’s history.
- “Whois” Domain Name Search (DNS) provides valuable information about the domain, such as when it was registered, ownership details, and contact information.
- SimilarWeb.com offers detailed information about website traffic (organic, direct, etc).
- Semrush and aHrefs can be used to check a website’s domain authority and organic traffic. The higher the domain rating, the stronger and more authoritative a site is.
It’s always recommended to buy an older, established adult website (at least one year old). This way, you can skip Google’s “sandbox” phase, which is a compelling advantage.
2. Verify The Seller Information
To get an adult website up and running as quickly as possible, you must be careful when choosing a seller. Make sure you find a trustworthy seller who can prove that they own the domain and website and are authorized to sell them.
Also, the seller should be willing to provide their contact information, such as name, phone number, address, and company number. This way, you’ll have the upper hand if any problems arise.
3. Check The Structure Of The Adult Website Itself
The number of inbound links on an adult website says a lot about it. A site that claims to get a lot of traffic but has few inbound links is probably relying on purchased links and PPC campaigns to get traffic.
Also, good quality and quantity of internal links will ensure you fetch a higher price when you sell fixed-rate ads or resell the site.
You can check a site’s backlinks via Semrush or AHREFS.
An appealing, easy-to-use design can also attract more visitors and increase the popularity of an adult website. The site should be easily adaptable to different screen sizes.
4. Confirm Proof Of Income
Checking the seller’s claims of revenue is crucial.
Profit is one of the most critical aspects of valuing a website and establishing traffic and returning customers. A website with established monthly profits will attract buyers and increase its value.
The value of an adult website is usually determined by its profits over the last twelve months. Based on existing profits, buyers are willing to pay between $120,000 and $420,000, and even more, for a website that brings in $ 10,000 per month.
Why is this important?
It proves that a particular business model can be monetized. You can also use existing profits to speculate on improvements to the website that will increase future profits.
5. Check The Diversified Revenue Streams
Adult sites with multiple revenue streams are worth more than those without.
There are many ways an adult website can make money. Through affiliate promotions, advertising revenue, selling banner ads, or even special deals with the brands they promote.
If you’re considering buying a membership website, you can ignore this part, as the website will make money from subscriptions.
Remember, though, that the more lucrative an adult site is, the more you should expect to pay.
6. Estimate The Cost Of Updates And Maintenance
It’s important that you’re aware of the costs associated with managing and maintaining the site. You should know how often the site will need to be updated, how long maintenance is expected to take, and what special skills are required to update the site.
If special skills are required for maintenance, such as PHP programming, you should calculate the cost of outsourcing if you aren’t an experienced programmer.
Basically, you should make sure the website’s operating costs are as low as possible.
7. Look Out For Strong Statistics
When buying an adult website, don’t just rely on the seller’s word.
Take the time to carefully review the site’s statistics – from visitor numbers to bounce rate – and check everything before you buy.
The easiest way to do this is to get analytics data. Ask the seller to give you access to Google Analytics.
8. Check The Site Traffic Sources
One of the questions you should ask yourself before buying an adult website is how much traffic the website gets. Traffic means new and returning website visitors – the more unique visitors, the better.
It’s also important to identify the traffic sources. Organic and referred traffic is much more valuable compared to paid traffic.
A good place to check a website’s traffic is SEMrush or AHREFS.
Under the “Traffic Rankings” link at the top of either directory’s landing page, you can enter the URL/website you want to buy.
You should get a ranking of the website. Semrush and Ahrefs rankings are primarily based on traffic; the lower the ranking, the more traffic.
9. Analyze The Social Media Presence
Online marketing has advanced further with the use of social media.
That’s why when you buy an adult website, you should ensure that it contains links that lead visitors to the company’s main social media pages. This aspect will promote products and services for sale while also increasing website traffic.
10. Get the Important Contacts For the Operation of the Site From the Seller
Ensure the seller is willing to share their contact information with all vendors, such as programmers, designers, and producers.
This is important in case you need to make changes to the site, need help maintaining it, or a problem arises in the future.
11. Consider Signing A Non-Compete Agreement
If you’re buying an adult website from someone, it’s good to remember they have extensive industry expertise and connections. You don’t want to spend much money on a website, only to have the seller build a new one just like it and take your market away.
12. Confirm If There Are Any Legal Issues
When doing due diligence, you should ask the seller many questions about the website’s legal status.
Does the owner have a clean legal history? Are they selling their own products? Are they using stock images and uploading unique content?
You don’t want to inherit any legal battles when you buy an adult website. To be sure, you should consult a legal professional. Never sign a contract without first checking its legality.
13. Check the Competition
Highly competitive keywords, especially in the affiliate industry, require much more hands-on work and investment in content, rankings, and links. The more direct competitors there are, the less attractive a site is.
So check whether the competition is intense in the adult site’s niche. You can use a competitive intelligence service or CI tools like Semrush or SimilarWeb, or even a simple Google search, to check this out.
Use a Broker to Do the Heavy Lifting When Buying an Adult Website
Buying a website is like buying a house: you don’t want to move in only to discover a major, undisclosed problem!
Before you buy a website, be sure to do your homework: All statistics need to be checked, re-checked, and confirmed!
If you don’t want to go through all this hassle, use Adult Site Broker to help you with these things.
Using a broker to find an adult website for sale will help you quickly filter out the noise you have to deal with when trying to find sites with potential.
Most adult site brokers ask sellers to provide all pertinent information for their listings. This will allow you to assess the opportunity more effectively before you begin due diligence.
Conclusion
Hopefully, by applying these tips and strategies, you can avoid wasting time and money on frivolous adult website sellers.
Don’t get me wrong: due diligence is just as necessary when looking for a site for sale via a broker as when finding a site to buy directly.
We at Adult Site Broker hope you’ve enjoyed this post. Please reach out to us if you have any questions.
