Since 2021, OnlyFans has become a popular opportunity for those looking to monetize their adult content. Adult content creators are becoming increasingly popular, and other fan sites, like Fansly and MintStars, are looking to capitalize on their successful monetization models.
It has also led to a boom in adult service providers, with agencies offering specialized services for content creators such as marketing and collaborations, overseeing the creation and promotion of their portfolio, running their social media, and taking over the day-to-day running of OnlyFans accounts, including scheduling content, chatting with their fans, and upselling PPV content.
As a successful owner of an OnlyFans agency with a hardworking team behind you, it can feel like you need to keep doing this forever. However, like with any business venture, there will always be a time when you need to sell up and move on. In this article. Adult Site Broker is here to help you learn how to sell your OnlyFans agency successfully.
Why Sell Your OnlyFans Agency?
Knowing why you want to sell your OnlyFans agency can help ensure the sale is successful. It allows you to plan a potential timeline, making the sales process run more smoothly.
Knowing when to sell can help you successfully sell your OnlyFans agency for a profit, like any adult company. For many, it may be that you have been watching the current market trends and want to sell while positive growth and revenue are coming in, making your adult website look like a lucrative opportunity for buyers.
You may also want to sell your agency because you have grown bored of the industry or are looking for another business venture within the adult industry and need the cash flow.
What To Consider When Selling Your OnlyFans Agency
Like with any adult company, as you start the process of getting a valuation for your OnlyFans agency, there are certain factors that you need to consider that can impact the overall sale of your agency, including:
Who’s On Your Books
First, as an OnlyFans agency, your revenue will come from the creators you work with. The number and size of your book creators will increase the value of your website.
Your Profits
Like any valuation, your OnlyFans agency’s profits, annual revenue, and growth over the past few years can increase or decrease your value. If you have an agency that consistently makes a profit each year and grows (such as regularly onboarding more OnlyFans creators), you will have higher value.
Specialization
Usually, the content on adult websites affects their valuation and niche (what type of adult site they are, such as a fan site, member site, or e-commerce site). As an agency, the type of services you specialize in can also impact your valuation. As an OnlyFans agency, the three main types that currently exist are:
- OnlyFans Marketing Agencies: These agencies focus on marketing for their clients, including overseeing social media channels, creating campaigns, identifying influencer and collaboration opportunities, and more.
- OnlyFans Management Agencies: A management agency oversees the day-to-day running of its clients’ OnlyFans pages. Acting as a virtual assistant, they will take on tasks such as scheduling posts, answering fans’ messages, and increasing sales and subscriber engagement.
- Hybrid Agencies: If you have a hybrid agency, you offer marketing and management services for your clients. These are the most popular, as many creators want a 360-degree package.
Offering a well-rounded services package not only helps increase your agency’s valuation but can also help you find the right buyer for your agency.
Your Team/Management
Finally, to increase valuation, you also want to showcase how easily you, as the owner, can step back from the day-to-day operations of the business. In this case, you want to show that your OnlyFans agency can run because of your skilled management team, which the owner will also bring to the agency.
Top Tips For a Successful OnlyFans Agency Sale
After you have had your valuation and started the sales process to find a buyer, there are certain things that you can do throughout the process to ensure that the sale of your OnlyFans agency is a success, including:
Get your Financial and Legal Documents in Order
From getting your financial documents ready during the sales process to showing potential buyers and starting the onboarding process when working as an adult website broker to ensuring all client contracts can be easily handed over upon the transfer of the sale, having all of your necessary financial and legal documents ready can help you make a smooth sale of your agency to a new buyer. It also shows your willingness to communicate and your openness, which builds trust throughout the process among the parties involved.
Work With an Adult Website Broker
Working with an adult website broker, such as our sister site, OnlyFans Agency Broker, can help you find the perfect buyer for your OnlyFans agency. From getting a website valuation to listing your agency to potential buyers and having support throughout the process, working with a website broker specializing in the adult industry can help you navigate the world of buying and selling OnlyFans agencies.
Get Ready To Negotiate The Sale Of Your Agency
Once a buyer decides to purchase your OnlyFans agency, they will send over an offer. This is usually a percentage below what you originally asked for.
In these instances, to secure a successful sale, you need to be ready to negotiate the price. Before you start the sales process, a successful tactic is to already have a reduced price or percentage in mind that you are willing to accept.
Ensure a Smooth Transition Once The Sale Has Been Done
As you prepare to transfer your business assets to the new buyers, you must step back as the original owner to ensure a smooth transition.
Once you know you are thinking about selling, you should start the process by starting to pull back from the day-to-day running of your OnlyFans agency, training your management team to take over the operations, making sure all assets are ready to be transferred, and starting the process before you can make the transition as smooth and successful as possible.
Conclusion
With the rise of the content creator economy and the popularity of fan sites following OnlyFans’s growth, offering specialized services for OnlyFans models through an agency has become a popular niche in the adult entertainment industry. However, when the time is right to sell your agency, knowing how to do so successfully can save you time, energy, and stress in the long run.
Considering who your agency works with, your profits and growth opportunities, and the services you offer will help you better estimate the value of your OnlyFans agency.
Working with an adult website broker on your agency’s listing, negotiation, and sale, while ensuring your financials and management team are in order, will allow for a successful sale.
Read more from Adult Site Broker here:
Benefits Of Buying An Adult Website in 2024
Buying vs Building Your Adult Website – Which Option Is For You?
How To Promote Your Fan Site To Attract Creators – Adult Site Broker
