Selling Your Adult Website: Website Audit vs Website Valuation

• 19 Jul, 2024
• Adult Site Broker

As you start selling your adult website, you should understand how much you could earn from the sale and identify critical areas to improve your website to maximize your profit potential. But how can you do this? 

To understand your adult website and identify key areas of improvement, you should get a website audit or valuation. Although they sound similar, this couldn’t be further from the truth, with audits allowing you to identify critical areas of improvement for your adult website. Website valuations evaluate how much your website is worth if you wish to sell it. 

In this article, Adult Site Broker looks at the key differences between a website audit and website valuation to help you sell your adult website. 

What Is a Website Audit 

A website audit is a deep analysis of your website’s performance. It is usually used to help identify areas for improvement, such as searchability and domain ranking, usability, and overall performance.  

Depending on what you are looking to identify, there are a few different types of website audits you can choose to do; these include: 

SEO, Content, and Performance Audit

The most common audit you will perform for your adult website is an SEO audit. This looks at your content, copy, backlinks, internal links, website architecture, loading speed, performance, and keywords to help paint a picture of your website’s performance in search engines. These are especially important for adult websites that rely heavily on organic traffic as they offer the opportunity to identify ways to improve your website visibility so more people can find it. 

Technical Audit

A technical audit evaluates your website’s infrastructure to identify issues causing slow loading times, broken links, and other technical problems. To identify gaps, these audits look at your website’s coding and technical features. They are great for helping you to improve your porn site’s performance or security. 

UX and Accessibility Audit

A UX design audit helps you understand how users interact with your website. This type of audit looks at things like the information architecture, navigation, visual elements, calls to action, and search experience. On the other hand, an accessibility audit looks at how easy it is for everyone to enjoy your website, such as if you offer multilingual options, voice search, and if your video or image content comes with alt text or captions for the visually or auditory impaired. 

Security Audit

A security audit will examine your server code and third-party plugins, whether or not you’re using HTTPS for all pages on your website, and whether or not any data is being collected from users who visit to ensure that your website has no vulnerabilities. These audits look at your site’s protection against malware or viruses and how secure your and your users’ data are. 

Site Health Audit

This audit looks at your website’s overall health, including security, SEO, and technical issues, giving you a comprehensive overview of any areas you need to fix. 

Once you have done your website audit, you can work on fixing the problems found to help increase your website’s potential value when it comes time to sell. 

What Is a Website Valuation 

While a website audit seeks to identify critical areas that need improvement, a website valuation evaluates your website’s performance, traffic, revenue, and profit and determines its price against a multiple. 

Other factors that impact your website’s overall value include its health, SEO, domain ranking, revenue diversification, what niche market you are in, and whether there is potential for growth for a buyer with your adult website. 

Audit vs Valuation: When Is It Appropriate To Use Them? 

Website audits and valuations are essential processes when you want to sell your website. They offer vital insights into your website’s performance and traffic, which can help you sell your website for a better profit. But when should you use each? 

Website audits are essential whether you want to sell your website or not. They allow you to paint a picture of your website’s performance and fill in any gaps in your SEO, site health, or security to make your website perform at its best. However, if you want to sell your website, doing an overall website audit allows you to fix any problems that could impact your website’s overall worth. 

Once you have done a website audit and fixed the issues, a website valuation is worth doing as it allows you to understand your website’s overall worth within the adult market. Many website valuation tools look at your website’s data against your competitors to help give you a realistic review of the selling potential of your adult website. 

Conclusion 

In conclusion, although both look to identify whether your website is a success, website audits are there to identify critical areas of improvement for your adult website, from your SEO and content to your usability and technical functionality. A website valuation will evaluate your revenue, net profit, and traffic to determine how much your website is worth when you eventually sell it. 

Although both are relevant during the selling process, a website audit is something you should do before you begin, allowing you to fix critical areas your website lacks to help raise your value. Once this has been done, you can use a website valuation to determine the price to put your adult website on the market. 

At Adult Site Broker, we can help you sell your adult website using our simple process. Once we have evaluated your website for you, we will list it on our website and send it out to potential buyers we believe would be a good fit. From there, we will oversee the negotiation process to escrow before supporting you in handing over your adult website assets to the new buyer and ensuring you receive your funds. 

Contact Us if you have any questions.

Read more from Adult Site Broker here: 

How to Invest in My Adult Site to Increase Its Valuation

SEO For Your Adult Website in 2024

Understanding the Financials of Adult Websites