As you start selling your adult website, you should understand how much you could earn from the sale and identify critical areas to improve your website to maximize your profit potential. But how can you do this?
To understand your adult website and identify key areas of improvement, you should get a website audit or valuation. Although they sound similar, this couldn’t be further from the truth, with audits allowing you to identify critical areas of improvement for your adult website. Website valuations evaluate how much your website is worth if you wish to sell it.
In this article, Adult Site Broker looks at the key differences between a website audit and website valuation to help you sell your adult website.
What Is a Website Audit
A website audit is a deep analysis of your website’s performance. It is usually used to identify areas for improvement, such as searchability, domain ranking, usability, and overall performance.
Depending on what you are looking to identify, there are a few different types of website audits you can choose to do; these include:
SEO, Content, and Performance Audit
The most common audit you will perform for your adult website is an SEO audit. This looks at your content, copy, backlinks, internal links, website architecture, loading speed, performance, and keywords to help paint a picture of your website’s performance in search engines. These are especially important for adult websites that rely heavily on organic traffic, as they help identify ways to improve your website’s visibility so more people can find it.
Technical Audit
A technical audit evaluates your website’s infrastructure to identify issues causing slow loading times, broken links, and other technical problems. To identify gaps, these audits examine your website’s code and technical features. They are great for helping you to improve your porn site’s performance or security.
UX and Accessibility Audit
A UX design audit helps you understand how users interact with your website. This type of audit examines information architecture, navigation, visual elements, calls to action, and the search experience.
On the other hand, an accessibility audit assesses how easy it is for everyone to use your website, including whether you offer multilingual options, support voice search, and whether your video or image content includes alt text or captions for people with visual or auditory impairments.
Security Audit
A security audit will examine your server code and third-party plugins, whether you’re using HTTPS for all pages on your website, and whether any data is being collected from users who visit, to ensure your website has no vulnerabilities. These audits assess your site’s protection against malware and viruses and the security of your and your users’ data.
Site Health Audit
This audit assesses your website’s overall health, including security, SEO, and technical issues, providing a comprehensive overview of any areas that need improvement.
Once you have completed your website audit, you can work on fixing the issues identified to increase your website’s potential value when it comes time to sell.
What Is a Website Valuation
While a website audit seeks to identify critical areas for improvement, a website valuation evaluates your website’s performance, traffic, revenue, and profit, and determines its price-to-multiple.
Other factors that impact your website’s overall value include its health, SEO, domain ranking, revenue diversification, the niche market you are in, and whether there is potential for growth for a buyer with your adult website.
Audit vs Valuation: When Is It Appropriate To Use Them?
Website audits and valuations are essential processes when you want to sell your website. They offer vital insights into your website’s performance and traffic, which can help you sell it for a higher profit. But when should you use each?
Website audits are essential, whether you want to sell your website or not. They allow you to paint a picture of your website’s performance and fill in any gaps in your SEO, site health, or security to make your website perform at its best. However, if you want to sell your website, conducting an audit helps you identify and fix issues that could affect its value.
Once you have completed a website audit and fixed the issues, a website valuation is worth considering, as it helps you understand your website’s overall value in the adult market. Many website valuation tools look at your website’s data against your competitors to help give you a realistic review of the selling potential of your adult website.
Conclusion
In conclusion, although both aim to determine whether your website is successful, website audits identify critical areas for improvement, from SEO and content to usability and technical functionality.
A website valuation will evaluate your revenue, net profit, and traffic to determine how much your website is worth when you eventually sell it.
Although both are relevant during the selling process, a website audit is something you should do before you begin, allowing you to address critical areas your website lacks and increase your value.
Once this has been done, you can use a website valuation to determine the price to put your adult website on the market.
At Adult Site Broker, we can help you sell your adult website using our simple process.
Once we have evaluated your website, we will list it on our site and send it to potential buyers we believe would be a good fit. From there, we will oversee the negotiation process through escrow, then support you in handing over your adult website assets to the new buyer and ensuring you receive your funds.
Contact Us if you have any questions.
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