What Happens After You Have Bought An Adult Website?

• 25 Dec, 2024
• Adult Site Broker

After you have gone through the process of buying your adult website, you may find that you are left thinking, what comes next? Although it would be great to assume that once you get the keys to the kingdom and you’re logged on, you will immediately be able to relax, this isn’t the case. To help you prepare for the following stages of being an adult website owner, Adult Site Broker has put together our guide for what happens after you have bought an adult website. 

What Happens After You Complete The Handover Process For Your Adult Website?

As you complete the sale and close escrow, you must first complete the handover process. This is where you will receive the keys to your new adult site, including hosting site logins, digital files, and any legal and financial details that you will need. 

During this stage, you need to do the following two things. First, you need to transfer ownership and assets to yourself. All ownership documentation will now be in your name as the new owner. This transfer includes getting all documentation in writing and the physical transfer of all digital assets to you. Before everything is closed, use this time to ensure you have access to everything, including all log-in details, the domains and hosting sites, email accounts, social media logins, and any other platforms the site runs on.

As you do this, now is the time to get the seller to show you everything about the website’s operation, pass along vendor info, etc. If you buy an adult site that offers content, such as a tube site or pay site, understanding who you need to work with to shoot the content or buy the licenses from is crucial. During this time, you want to ensure that you can still work with them or that you can find new vendors if you need to. 

How To Secure Your New Adult Website 

Once all assets have been transferred and you are the new owner of your adult site, you need to secure it. This includes changing the passwords to all emails, social media profiles, website security software, merchant accounts, and access details for the hosting site and website domain. Ensuring your new website is secure and protected is crucial to stopping any security issues in the long run. 

You should also use this time to update all the information regarding the hosting and domain to ensure everything is in your name. This allows you to make sure the domain is officially under your control and you have access to the hosting site. At this stage, you can then decide if you need to update the current hosting plan or if you would like to find a new hosting provider. 

A final thing to do is back up your adult website. This means that should any glitches or tweaks occur that could harm your website, your new adult site will be protected. As you do so, check if your hosting provider provides backups through your plan or if you need to manually do this. 

Optimize Your New Adult Site 

Run a Website Audit

With a new adult site, you may need to create a new content and marketing strategy. A website audit that identifies areas for improvement can give you a good starting point. 

Although you may have been given previous analytics, running an audit to examine the current state of your SEO, website traffic, and performance can help you identify quick wins in your marketing and content strategy. It can also help you identify any gaps in previous content or promotional strategy, understand where to focus your efforts to earn website traffic and find any content that needs removing or is performing well. 

Content Strategy 

Once you have done an audit and understand what content performs well and what doesn’t, you can then set out to create a new content strategy that allows you to cater to your user’s needs and wants, making a plan for what type, when and how frequently you will update your adult sites content bank. It also allows you to create a strategy for removing any underperforming content or pages on your adult site, which will help your SEO and improve your website’s overall performance. 

UX Enhancements 

Depending on the age of your adult site and when you bought it, you may find that the previous owner hasn’t updated the website’s UX or design, leaving it outdated or clunky. Doing a UX audit to identify areas of improvement, such as making the site mobile-friendly, navigating, or improving website speed, can help you earn and keep website traffic. Updating and enhancing your adult site’s UX, such as new drop-down menus, adding call-to-actions, or testing out new layouts, can go a long way in making your adult site popular and easy to use. 

Optimize And Diversify Your Monetization Streams

One of the benefits of owning an adult website is the opportunity to diversify your monetization streams. As you optimize your adult website, you can look at what has previously been offered, such as PPV, memberships, etc., to understand how the adult site has previously made money, which monetization methods are performing well, and if there are new options for your website, such as allowing creators to create subscriptions for their personalized channels on your tube site or tipping options on a cam site.  

What To Do In The Long Term? 

No matter how passive the income is, an adult site owner’s life is never lazy. Once the initial set-up has been done, to keep momentum and scale up your business, you may find that as the website continues to bring in traffic and sales, you have to do the following tasks. 

Create Relationships with Vendors and Third Parties

Depending on the type of adult site you own, you may find that you need to build relationships with different third parties and vendors. This could be looking for investors for your adult website, finding payment processors that will work with your site and other vendors who offer different products that will help run your website. Creating relationships with other adult sites for partnership or advertising opportunities, as well as looking for creators or porn production companies to partner with, can also help with accessing and creating new content and promotional opportunities. Building these relationships is vital for helping you offer secure payments, create and host content, and diversify your income. 

Strengthen Site Security

Your website security doesn’t stop at changing the passwords, so the previous owners cannot access your website.  When you audit your website to identify key areas of improvement, doing a security audit will allow you to identify areas of concern or weakness that you can strengthen. This could include updating firewalls and antivirus protection, backing up your website, and protecting your customer’s data through encrypting passwords or using a separate location.  

Plan Your Exit Strategy

You may have just bought your new adult site, but planning your exit strategy can help you determine when you plan to sell in the future (at retirement, once you have made a certain amount of income, etc.), set financial goals, and plan to make the site more valuable before you sell. 

Conclusion

Being a business owner for an adult website allows you to easily earn a passive income, with people coming to buy your content that is already on the website. However, if you do not prepare for the work you need to do behind the scenes once you have become the new owner, you will find yourself missing out on opportunities to become a profitable adult business owner. 

By preparing for what you need to do once you have bought an adult site and have received access to your new website, you can make the transition period as painless as possible for yourself. 

Read more from Adult Site Broker here: 

How Long Does It Take To Sell An Adult Website?

How To Value Your Adult Website’s Traffic When Selling

What Mistakes To Avoid When Selling Your Adult Website