As you look for your next venture in digital adult entertainment, you may have an idea of the type of website and content you want to create.
You can buy a pre-owned site via a reputable adult site broker or build your website from scratch. Both have pros, but knowing which is best for you requires understanding the potential cons of each. In this article, Adult Site Broker will look at the best choice for you to buy or build an adult website.
Why Invest In An Adult Website?
Although there is still significant stigma surrounding investing in adult websites, with most VCs and Angel Investors actively refusing to invest in the industry, buying an adult website can be a lucrative investment for you and your business.
By 2032, Allied Market Research projects that the global sexual wellness industry will reach $31.6 billion, with fan sites like OnlyFans and tube sites leading the way as popular avenues for profit.
By investing in an adult website in 2026, you can be part of this growth and earn a profit quickly.
There are two main ways you can invest in an adult website:
- One option is to buy an adult website through an adult website broker like Adult Site Broker
- The other option is to build it from scratch, either by working with a web developer or using a pre-made template.
In the next section, we will look at the pros and cons of each before deciding which option is best for you.
Buying vs Building an Adult Website? Which Is Better?
PROs of Buying a Website
When you buy a porn site, you also buy the licensing agreements and rights to its content; this means you aren’t incurring additional costs to generate content for your new porn site that will drive traffic.
- Costs: Although buying a pre-owned website can be expensive, it can be a cost-effective investment in the long run. You purchase an already functional platform, design, audience, and content. This saves you time and money on marketing, paid advertisements, and designing a website from scratch.
- Time: When buying a website, working with a reputable and knowledgeable website broker, such as Adult Site Broker, can save you time and energy. They do the tricky bit for you by searching for and overseeing the sale of your new porn site so you can focus on other aspects of your adult business.
- SEO, Backlinks, and Established Audience: When you buy a website, you get a ready-made audience, SEO rankings, and built-up backlinks from reputable sites. This allows you to benefit from their online ranking and previous organic traffic.
- Revenue Potential: When buying a pre-owned porn site with revenue strategies in place, such as subscriptions to content creators, advertising, affiliate marketing, or membership tiers, you are benefiting from the previous owner’s revenue model, allowing you to see your return of investment quicker than if you had chosen to start from scratch.
CONs of Buying a Website
Although buying a profitable porn site comes with many pros, there are certain limitations that you need to consider as well:
- Costs: Purchasing a pre-owned website can be expensive. You may also buy a website at a high price that generates low revenue, resulting in little ROI on the price you paid. Of course, you’ll review the financial information beforehand to keep this from happening.
- Reputation and Risk: You need to do your due diligence before choosing which porn site to buy. When you buy a porn site, you are not just buying the website, the site’s content, its SEO, and its audience, but also taking on its reputation. An existing negative reputation or penalties from search engines can negatively impact you and your business.
- Customization and Control: When you buy a porn site, you are purchasing a preexisting website with its own look, design, and content. This can limit your customization opportunities and even your control over the site’s appearance.
PROs of Building a Website
When building a website, some of the pros of creating a porn site from scratch include:
- Complete Control: From content to overall design, when you build a website, you have full control over the process. This allows you to pick a specific, popular porn niche and create a porn site dedicated to it to earn more traffic and dedicated followers. It also gives you complete creative control over the website’s look and feel, allowing you to customize it to your heart’s content.
- Cost-effectiveness: Building a website can reduce costs if you are a team of one or just starting in the adult website industry. From using a template to creating your porn site or working with a developer, you can quickly build a website for a reasonable fee that works and looks good.
- Business Strategy: The final benefit of building a website from scratch is the opportunity to design one that aligns seamlessly with your business strategy. This allows you to maintain consistency throughout your business and stay on brand.
CONs Of Building a Website
- Knowledge Gap: When building a website from scratch, if you choose to develop it yourself, you may run into issues due to a lack of prior knowledge of website design or development. This can cause issues when trying to maintain your website or when troubleshooting problems for your porn site in the future.
- Lack of SEO or Previous Traffic: As your website is brand new, your new porn site will not have a previous audience or SEO ranking, meaning you will need to start from scratch. As the world of digital porn becomes increasingly popular, this can then lead to issues of market saturation, stopping you from building your organic searchability or audience.
- Costs: Building a porn site can keep costs down at the start, but as you need to build up your traffic, you may find that your marketing costs are high at the beginning as you use paid advertisements, sponsored posts, and generate backlinks. In addition, you need content on your website to drive traffic. To do this, you need to either buy the license agreements for each piece of content you want on your website or produce it yourself, which can lead to high upfront costs.
- Time: Unlike buying a website, everything is up and running once the sale is complete. However, building a website can be a considerable time investment, from writing copy to designing and building the layout, setting up all your software and scripts, and configuring payment processors for users to buy from your primary site.
Buying vs. Building: Which option is for you?
On the one hand, buying an adult website allows you to find a site that quickly aligns with your business goals, is cost-effective, and even allows you to build on the site’s previous SEO ranking and content. This lets you drive traffic to your website and earn a profit quickly.
However, when buying a website, you are also taking on its history and reputation, and if your new adult website has a bad history, you will spend time addressing it. Additionally, buying a website can be expensive. You need to work with experts to ensure that you are finding a profitable porn site worth its price.
Creating a new adult website from scratch offers you the chance to customize the website to your needs as you start from scratch. You can also control every aspect of the design process to create a unique website. It also allows you to invest in niche content or focus on a specific type of kink, sex act, or sexuality. It also offers a cost-effective way to own a website, allowing you to build a website from scratch for less.
However, since you are not a web designer, you may need help designing a user-friendly site or finding an intuitive, easy-to-use template. Therefore, you could quickly incur costs by working with developers to fix problems and redo your website. It also means starting from scratch with marketing and SEO, which can be time-consuming without previous knowledge.
Deciding which option is best for you depends on several factors, including industry knowledge, time, budget, business strategy, and the level of customization you want for your adult site.
Conclusion
To wrap up, investing in an adult website is a great way to profit in the expanding adult market, which is expected to be worth $31.6 billion by 2032. However, when it comes to entering the market, buying or building an adult website can offer you a wide range of benefits or limitations, depending on your budget, market knowledge, and expertise.
If you are looking to enter the world of the adult industry or looking to buy your next porn site, Adult Site Broker can help you. With our dedicated staff, an extensive database of potential buyers and sellers, and ethical practices, we will find you the perfect adult website for you and your needs.
Adult Business Consulting, our consulting firm, can help you launch a new site.
Contact Us if you have any questions.
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