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White Label vs. My Own Cam Site: Which is Better?

White Label vs. My Own Cam Site: Which is Better?

If you are interested in owning a cam site, you have some options. You can buy or start a white-label cam site, purchase a pre-owned cam site, or take control and set up and design a cam site from scratch.

But which option is the best for you? 

After examining the pros and cons of each, Adult Site Broker is here to help you decide which options—white-label, pre-owned, or starting your cam site—are best for you and your business. 

What Is a White-Label Cam Site? 

A white-label generally refers to services or products created and developed by one firm but distributed under another company’s branding. It lets you set up and make a website without starting from scratch; you only need to provide your domain and logo.

In the world of adult cam sites, if you are looking to buy an adult site that allows you to start earning immediately while taking a step back from the day-to-day running, such as finding and securing models for a live cam site, then a white-label cam site is a great option. 

Some of the biggest names, like LiveJasminStripCashChaturbateImLive, and XLoveCams, offer the chance to get a white-label cam site directly from them. This allows you to rebrand their network and run it as your own, without having to find cam models or oversee the technical aspects of operating an adult cam site. All you need to do is focus on promoting your new white-label site, and you’re good to go. 

These have become popular among website owners looking to start a cam site without investing much time, money, or resources. They require little to no maintenance, as the host company handles hosting, performers, payment processing, and other technical aspects.

Allowing you to enjoy making a profit as you earn a percentage of all sales on the white-label version, and, in some instances, you can also earn a commission from any models that sign up via your white-label cam site. 

Can I Build My Own White-Label Cam Site? 

Depending on the network you choose to buy your white-label cam site from, you can customize and build your site to meet your specific brand needs.

In some instances, even after buying your domain name and adding your label, you may be limited in building the white-label cam site yourself. 

On the other hand, LiveJasmin’s white-label cam site, through AW Empire, offers a fully customizable white-label adult cam site through their website builder. This allows you to choose your domain name, upload your logo, select the niche, fetishes, and genders of the models you wish to feature on your website, and sync with third-party tools to improve SEO. 

Can I Start My Own White-Label Cam Site? 

If you already own an adult cam site and want to diversify your revenue, drive sales, and convert model sign-ups, starting your own white-label cam site offer can also be a great way to scale your adult cam site business.

Cam white-labeling has come out of the affiliate marketing space, helping to drive traffic to your adult cam site through other adult sites or affiliate marketers, such as having a widget or a landing page on a porn site like Pornhub connected to your cam site.  

Starting your own white-label cam site allows you to drive traffic and diversify your revenue models without investing time and resources in another adult site.

However, as multiple people buy white-label cam sites from you, you may find that your brand identity erodes, with multiple sites that look and feel the same as yours appearing in the market. This can also lead to market saturation and loss of profits in the long run. 

Using a revenue share model, you earn a percentage of the profit from the white-label website. However, it is important to remember that, as the host, you will be responsible for overseeing your adult sites and the white-label sites’ hosting, performers, payment processing, and any other maintenance and technical issues that arise. 

How Can I Own My Own Live Cam Site? 

Alongside buying or starting your own white-label, there are two more options when it comes to diversifying your adult business and becoming the webmaster of an adult cam site. That is, you can either buy a live cam site from an individual and take over the business (something Adult Site Broker can help you with), or, if you have the time, resources, and knowledge, you can always build your new adult cam site yourself.  

Building a Live Cam Site

If you want complete control over the design, layout, branding, and content or niche of your live cam site, you may decide to build it from scratch.

If you are a website designer, you can either make a personal cam site or use a pre-made cam site template. This allows you to quickly set up your adult cam site, design your branding, and gain cam models for your website.   

However, as it will be an entirely new site, it will be a costly project and may take some time to set up and launch. Additionally, your new cam site will be missing traffic, SEO, and cam models signed up to the site, so you won’t start earning once the site is live. It could take a while for cam models and paying visitors to sign up, which could take a while.  

Buying a Live Cam Site 

On the other hand, if you want to save money and time, you may buy a cam site.

In this case, you can check out adult website marketplaces or work with an adult website broker like Adult Site Broker to find available cam sites for sale.

This can be beneficial if you want an adult site with SEO and backlink presence, so you can leverage the site’s established domain authority and have cam models and fans signed up, ready to earn and spend money.  

However, buying a live cam site, like buying a white-label cam site, offers you a chance to start an adult site without having to spend too much time and money. 

Both options are popular because of the opportunity to keep 100% of their profits, whichever choice you choose, you will also need to budget for the website’s technical issues, maintenance, web hosting, and payment processing. 

White-Label vs. My Own Cam Site: Which is Better?

When it comes to deciding which option is best for you, you need to consider the following pros and cons for each: 

Buying a White-Label Cam Site 

Pros 

  • Quick set up, saving you time 
  • Customization options so you can reflect your brand 
  • Easily upload content and manage it in the built-in content management system 
  • Seamlessly integrate with the broadcaster’s company website for a consistent user experience.
  • Advertisement free 
  • Multiple revenue options 
  • No content restrictions 

Cons 

  • Lack of control over SEO, design, and layout 
  • White-label websites use a revenue-sharing model, costing you money 
  • No control over your audience 

Starting a White-Label Cam Site 

Pros 

  • Drives traffic back to your live cam site 
  • Diversifying revenue streams without the need to build or buy a new adult website to do so
  • Allows you to scale your adult cam business 

Cons 

  • You’re responsible for maintaining both your live cam site and the white-label cam site, which can be costly and time-consuming. 
  • Revenue sharing model, so you don’t keep 100% of your profits 
  • Brand identity erosion and market saturation 
  • Copycatting as white-label sites are limited in customizing their website 

Starting a Live Cam Site 

Pros 

  • You own the domain and content on the page; users stay on the site to enjoy free and premium cam model content. 
  • Complete control over design, layout, and content 
  • You own all the profits 

Cons 

  • Designing a website can be expensive 
  • Need to build your SEO, backlinks, and brand awareness 
  • It takes time and effort to design your cam site from the beginning 
  • Maintenance can be costly 
  • Need to develop monetization streams 

Buying a Live Cam Site

Pros 

  • Established presence and SEO 
  • Saves time and money with set-up
  • Can tap into existing traffic and audience 
  • You already have cam models on the site 
  • Already has monetization strategies in place 
  • You own all the profits you make

Cons 

  • Buying a website can be initially expensive 
  • Limited control over design, functionality, layout, and existing content 
  • Costly maintenance 

To wrap up, all are great options depending on your needs.

For those looking to be completely in control of the website’s layout, design, and branding and have the time, money, and resources, then starting your own cam site, either through a website builder, WordPress template, or coding, is a great option. However, you will be responsible for building your website’s SEO and bringing models to the cam site before you start earning a profit. 

On the other hand, buying a live cam site that already has SEO, backlinks, and models signed up allows you to reap the benefits of a live cam site without putting much time or effort into building traffic or getting models on the site for content.

Depending on your time, needs, and resources, either option offers a great opportunity to generate profits and keep 100% of them, although you will also need to budget for website technical issues, maintenance, web hosting, and payment processing. 

However, if you are looking to quickly scale up your cam site or start earning a profit without investing too much time or effort, a white-label route may be more appropriate.

By buying a white-label cam site, you can start earning from the get-go, leveraging the content and models already signed up to the original adult cam networks’ websites. 

Overall, the answer to which is better depends on your business model and needs. 

To better understand which choice is the best for you, speak with the Adult Site Broker today. 

Read more from Adult Site Broker here: 

Adult Site Broker
Adult Site Broker

Bruce Friedman is the CEO of Adult Site Broker and a 25-year veteran of the adult internet industry. Known as The Ethical Broker, he has helped buyers, investors, and founders successfully buy and sell adult websites and companies with discretion, integrity, and proven deal experience. He is also the host of Adult Site Broker Talk, where he interviews the industry’s leading founders and executives, and has been nominated for the XBIZ Executive Award for Community Figure of the Year.

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