Like any webpage, pornography websites are indexed by search engines like Google.com. Porn and adult websites use search engine optimization to rank higher than competing content platforms.
An SEO strategy for adult-industry content doesn’t have to be complicated. Despite what some in the industry say, search engine optimization is a universal process in several industries.
The only differences across these industries are the keywords, search volumes, and user behavior. In this blog post, Adult Site Broker discusses some of the best strategies to drive new web traffic to a porn tube or adult content site you own. It’s not as complicated as you would think.
SEO is just one way to drive web traffic to your porn site. Also, this blog post covers social media marketing, paid advertising, and AI software to help you drive web traffic.
Search Engine Optimization
To begin, you do need to understand some basics. In general, search engine optimization (SEO) is the practice of optimizing a website or web page to rank higher in the search engine results pages (SERPs).
The goal of SEO is to increase visibility and drive organic and paid traffic to a website through a set of strategies and fundamental principles that apply to websites of all kinds. Search engine optimization, as a practice, is agnostic to the web content or the industry it covers. SEO practices can be applied to short- and long-form text, images, and videos.
The higher a website ranks in SERPs, the more likely a user is to click the link. This serves as a traffic delivery medium, especially when a large share of adult website traffic comes from Google and other search engines. Because Google is by far the world’s largest and most-visited search engine, SEO professionals (regardless of industry) rely on Google’s search engine optimization and SERP guidelines for websites as an industry-standard for any web presence.
The Basics of SEO Applied to Adult Websites
This section discusses some basics of SEO for adult websites. Six basic search engine optimization strategies can be implemented for web traffic.
Keyword Research
The first strategy is keyword research. Keywords are the foundation of an SEO campaign. Most web searchers use specific terms and keyphrases to find what they’re looking for. Once identified, they need to be integrated into website content in a user-friendly way. Keyword research is conducted using SEO tools such as Semrush, Ahrefs, or Moz. Keyword research is typically done through SEO software.
On-Page SEO Optimization
The second strategy is to engage in on-page optimization. Adult sites can be optimized through a variety of on-page optimization strategies. This includes meta tags, headings, and optimized content.
This content optimization would consist of using alt-text (e.g., a nude photo of a porn star featured on your membership website) on web images and videos (e.g., a content creator’s sex clip uploaded to a tube site) through SEO keywords in titles, etc.
Content Creation
The third strategy is to develop a content creation pipeline. For instance, Pornhub has a strong SEO strategy surrounding its insights blog. They create a variety of written and visual content relevant to their target audiences, base it on SEO terms popular with those audiences, and aim to provide value to the audience.
Link building
The link-building strategy is the fourth. Link building is a way to earn links from other sites with similar content to your site, demonstrating domain authority and relevance on search engine results pages.
Adult websites can build links through advertisements, sponsored posts, directory listings, removing broken links, and social media. This is a no-brainer for some tube sites that have creator programs. The creator programs allow creators to generate referral links to drive traffic from both vanilla and niche social media platforms.
Mobile optimization
Mobile optimization is the fifth strategy. This is also a no-brainer. In our modern world, the vast majority of web traffic to porn websites comes from mobile phones and tablets.
Technical optimization
The sixth strategy is technical optimization. This includes fixing broken links, improving site speed, and addressing technical issues that affect search engine rankings on Google.com.
Other Traffic Solutions
There are other means to drive traffic to your porn site. The information we shared with you about SEO focuses on driving organic traffic. Sometimes, you can juice the volume of traffic by paying for it.
Google Ads (with a caveat)
Google Ads is a paid advertising solution that doesn’t necessarily deliver the same results as SEO or the organic traffic it brings. Through Google Ads, you can display your adult site’s ads to potential users and membership site customers (for example) as they search your specific keywords.
But Google Ads is challenging to build traffic on. Google’s policy is to suspend any Google Ads account upon detection, without prior warning, for violating its inappropriate content policy. However, some adult entertainment sites have been successful. These websites include niche dating platforms, among others. Adult Site Broker uses Google Ads for traffic.
Adult Web Traffic Platforms
The best solution for paid marketing for adult websites is to use traffic providers and adult ad networks. Advertising networks specializing in adult entertainment connect website owners and advertisers.
Traffic Junky is one of the best adult advertising networks, operating across multiple jurisdictions and serving thousands of websites. This is standard practice in adult entertainment to advertise cam sites, tube sites, membership sites, and niche dating sites on other adult sites that regularly bring in millions of daily users through organic search engine results.
Affiliate Marketing
Affiliate marketing also drives traffic to adult websites. Adult Site Broker has written extensively about affiliate marketing and even engages in it through our ASB Cash program.
A porn affiliate program is a marketing program where you earn money by promoting a company. It is generally accepted that the best porn affiliate programs work by helping companies market their content and products online in exchange for a portion of sales from your referrals, or a flat fee per click or sale. There’s an inadvertent benefit of affiliate traffic, backlinking, and a variety of other benefits that come from similar web traffic strategies.
Related Posts:
- How To Improve Your SEO for a Porn Site
- 7 Best Ad Networks For Adult Sites To Increase Their Earnings
- TikTok As A Marketing Tool For Adult Sites And Performers
- Best Affiliate Programs For Porn Sites
Adult Site Broker hopes you enjoyed this blog post. Feel free to contact us with your feedback.
